Category Archives: Internet Marketing

[Infographic] Facts About Google Every Marketer Should Know

Facts About Google Every Marketer Should Know - 315
As the biggest search engine, Google gets a  whopping 83% of the search market share -- worldwide! Because of it's influence, here are facts about Google every marketer should know. The top five search results on the first page gets 70% of the total clicks. The bottom half of the first page and all the other pages get only 30%. Unless you have a huge budget, don't waste time on highly competitive keywords. Choose more specific keywords to target a niche, and work on getting into the top search Read more [...]

Social Media Etiquette [Infographic]

social_media_etiquette - 315
People prefer engaging with other people whether offline or online. If you're on social media promoting your business, make your brand relatable, not robotic. Here are some tips on social media etiquette to help. Start a conversation Ask questions, solicit feedback, gather suggestions, and encourage comments whenever you post something on your timeline. And once you get input from followers, reply as soon as you can. This exchange of ideas can lead to a longer interaction. Adopt a familiar tone Sound Read more [...]

How to Use Social Engagement to Drive Website Leads

How to Use Social Engagement to Drive Website Leads
We can all see the immense power of social media and the influence it has on the market. There are billions of people who use social media. You can use this power to your advantage, especially when it comes to driving leads to your website. Understand Your Audience To get the most out of your marketing efforts, it's imperative you know your audience. Create personas that represent your major demographics, and then target your posts towards these personas. Create Your Own Persona Your audience Read more [...]

10 Rules for Effective Facebook Marketing

10 Rules for Effective Facebook Marketing
In the 12 years since Facebook started in a Harvard dorm room, there have been significant changes to the world’s biggest and best-loved social network. Not only is it home to an official user count of over a billion, but it’s also seen plenty of policy shifts over the years. In their quest to balance advertising earnings with a quality user experience, they’ve stiffened policies on advertising, spam, and overly salesy posts.  They've also given users the ability to block things that Read more [...]

[Infographic] Copywriting Cheat Sheet

Copywriting Cheat Sheet1 - 315
For content marketing to work effectively, you need this copywriting cheat sheet to know how to write for each type: Website: Write with your brand's voice. Optimize copy with relevant keywords, links, and meta tags. Email promos: Present a compelling imagery. Use short sentences for better impact. Add a call to action (CTA). Email newsletters: Use longer copy, and divide content into short sections. Add a CTA. Blog: Write as if you're having a conversation. Be more relaxed Read more [...]

Why You Should Segment Your Email List [Infographic]

Why You Should Segment Your Email List - 315
Despite the rise of social media and other forms of marketing, email still represents one of the best ways to make a massive return on your investment. In fact, new technology has fueled new tactics that further cement email as one of the most effective forms of marketing. Today I’m going to show you why segmenting your email list is a practice that you should be doing.  After that, we’ll take a look at an infographic that will show you plenty of other ways to maximize your email marketing Read more [...]

How To Use Contests to Generate Sales Leads

How To Use Contests to Generate Sales Leads - 315
Marketing is vital to all business. Large organizations have money and resources at their disposal. Small businesses and start-ups have to be creative to compete. How do you get your name in front of prospective customers and generate leads? A fun way is to a run contest via social media. Incorporated correctly into your marketing plans these are a great way to spread the word about your company, provide a line of communication, and increase sales. But how do you organize and run an online Read more [...]

Emoji Marketing [Infographic]

Emoji Marketing
This infographic comes to us from SocialMediaToday.com What is an emoji and what does it do? Emojis were created in the 90s by a communications company in Japan. They are an evolution of typed facial expressions 🙂 and are used to express emotions. Why Does Emoji Marketing Work? Our brains process images 60,000 times faster than text We consume 5 times as much information than we did 30 years ago 63% of social media is comprised of images We consume 34 GB outside of work every Read more [...]

Demystifying Adwords [Infographic]

Demystifying Adwords
This great infographic comes to us from our friends at the DailyInfographic. Through AdWords, businesses can advertise their products and services on Google. They bid on keywords relevant to their niche, and their ads will appear alongside organic search results. The competitive keywords are priced higher, but businesses can bid on long tail keywords not only for their lower prices but also for the better-targeted audience. The good thing about AdWords is that it's a pay-per-click advertising Read more [...]