All posts by April Heavens- Woodcock

About April Heavens- Woodcock

Author: April Heavens–Woodcock , is the Chief Buzz Officer Touching Clients a Digital Marketing Firm that specializes in strategic online marketing development for businesses. She is passionate about helping businesses grow their bottom line with effective tools. She speaks regularly on social media, email marketing, and marketing around the East Coast.

The Do’s and Don’ts of SEO for Drug Rehab Centers

seo for drug rehab centers

seo for drug rehab centers

Like all businesses in the digital age, drug rehabilitation centers also try to establish an online presence to get noticed by people looking for related services. Individuals facing substance abuse seek help from these sites. Trusted content on the internet via SEO for Drug Rehab Centers saves these individuals by providing them with the kind of information they need. Marketing tactics for drug rehab centers are generally different than any conventional business online. However, with SEO, a drug rehab center can improve its rating in the google search list.

Here are a few dos and don’ts of a drug rehab SEO strategy:

DO’s of SEO Strategy:

  • The SEO Campaign

Your SEO campaign determines your plans and efforts that can potentially optimize a website. It increases the search rating of the website on multiple search engines. You need to plan your SEO campaign from the user’s point of view. Anyone who wants to get help for drug addiction will search the internet for resources, facilities, advice, and treatment via relevant keywords. SEO helps to improve your website’s online visibility. Spend more time making a strategy so that your addiction treatment SEO services get noticed on Google search. Because of restrictions on substance abuse-related researches on most social platforms, SEO is an ideal choice to increase your website’s rankings.

  • Cover All The Important Topics With A Good Structure

A clean site structure is about creating a compelling user experience. A rehab site is only helpful when the user finds it easy to understand the page’s information. Embed external links to your sites; this helps users get to your page even when looking for related content online. Google has a policy to prioritize good content over bad content. Never play with the authenticity and quality of information on your site; double-check before posting it online. Creating authentic content takes time and resources, but this investment can significantly improve your website’s rankings over a short time.

  • Create Blogs

A website’s blog is a critical resource for providing valuable information and engaging content. It is a medium through which visitors get to know the solutions and answers to any uncertainties or questions they may have. Refrain from using complex structure and language on your blogs. Crisp and exciting blogs keep the readers engaged for a longer time. Additionally, quality blogs can also help you earn high-quality backlinks from other websites.

  • Link Building 

When you create content, keep in mind that thousands of other drug rehab services also produce some top-quality online content. Backlinks help the readers to reach other sites related to similar search queries. This sharing of information between websites is a good way of building credibility for your rehab facility. Invest in quality backlinks and quality link building tools.

  • Follow Latest SEO Practices

In the digital age, SEO is the primary source of leads. With time, SEO practices evolve to improve how pages are ranked on the internet. To increase your drug rehab website’s online ranking online, you need to keep up with the latest SEO practices and trends. If you don’t, your competitors will outrank you in no time.

DON’T’S for SEO:

  • Avoid Building Unoriginal Content

Creating original content is crucial for your page. If your content is unoriginal, people will not return to your website or blog.  Use keywords that are unique from your competitors. Using similar keywords for all your sites means your sites will compete against each other for rankings.

  • Don’t Ignore Negative Reviews

Negative reviews can severely damage your brand’s online reputation. When you get negative reviews, respond to them quickly and professionally. Use this as an opportunity to clear any ambiguities customers might have and to manage your online community more positively. 

  • Never Create Your Content Without Research

Research is key to producing quality content related to drug abuse and rehab. Compromising on the authenticity of content is the biggest mistake most sites make, resulting in low rankings. Check your sources before posting. Once you post it, avoid making frequent changes as this reflects flawed research before creation. However, this doesn’t mean that you shouldn’t update your website. Sometimes Google’s algorithm undergoes an update, and you do have to make some quality changes to adapt.

The Final Word

All the online content of healthcare and rehab organizations is under strict supervision to ensure patients’ safety. SEO for Drug Rehab Centers is the safest and fastest way to generate organic and paid leads and help people overcome substance addiction and abuse. Every piece of information on the internet has an impact on the lives of your readers. To design an effective drug rehab SEO campaign, you need to build authentic content, focus on quality backlinks, use the right keywords, and create accurate content. If you follow these Dos and Don’ts carefully, your website will see an increase in its rankings in a short time.

How to Adjust Your Digital Marketing in 2021

How to Adjust Your Digital Marketing in 2021

How to Adjust Your Digital Marketing in 2021

Every year, digital marketers start looking at the trends and technologies that are set to make an impact next. Keeping ahead of the competition and taking advantage of emerging trends is vital in the marketing sector. However, 2021 looks like it might be an unusual year of incremental changes. Don’t make the mistake of  sticking to using what worked in 2020 though. If you’re looking for ways to keep ahead of the curve with your marketing strategies in 2021, here are the key areas that you need to be looking at more closely.

Conversational Marketing

Conversational marketing is already one of the big techniques causing a buzz in the marketing world, and will have even more importance in 2021. From targeted messaging to conversational chatbots, brands are realizing that one-to-one engagement isn’t just a faster way to guide consumers into a sales funnel, it’s more effective too. There’s always danger that modern, high-tech marketing becomes cold and impersonal, and that can have a very negative effect on sales figures. Conversational marketing means engaging with consumers to find out their needs. Then understanding how you can solve those needs, and making recommendations that will eradicate their pain points. If you’re not learning about conversational marketing, then it’s time to start taking a closer look.

SEO Changes

Search engine optimization remains as important as ever, and you’ll need to stay on top of it in 2021 if you want your business to grow. SEO has become a very broad subject area, with a variety of different categories that all need to be right if you want to show up on search engine results pages (SERPs). Not only does your content need to be of value, but it also needs to have all of the technical SEO implemented in the right way. Basic mistakes like having a slow-loading website will result in your being punished on SERPs. Therefore making it harder for clients to find you.

If you want your business to grow, then you need a website and hosting platform that will grow with you. There are many web hosting platforms available that can make scaling up much easier. Compare hosting platforms, and look at reviews that highlight the differences between SiteGround vs Hostgator. If your website is still using the same structure that it was using five years ago, then it might be time to migrate somewhere new.

Privacy and Consent

Big tech names like Apple, Mozilla, and Google, have all taken big steps in 2020 to afford greater privacy online. Big and small businesses need to design digital presence with consumer privacy at the forefront. This can be challenging, especially with so much focus being made on the importance of personalization. Marketers now have access to a vast amount of data about consumers, and that data is a valuable tool. Especially when it comes to providing a personalized and positive experience. However, transparency is more important than ever. As such, you need to have a clear understanding of how to use and store that data respectfully, fairly, and safely.

Marketing touchpoints need to be user-centric. This means giving consumers more control over the data that you collect about them. Your established privacy controls should be publicized and prominently displayed so potential customers develop more trust in you. That trust could be worth more than your entire SEO strategy.

There’s a distinct lack of emerging technologies in the marketing sector this year. Voice search, 5G, and the IoT are still on the horizon and becoming more relevant. However, these technologies have been coming for a long time and should already be addressed in your 2021 marketing plan. It looks like 2021 is going to be more about going back to basics than adopting the latest high-tech advancement.

How Universities and Colleges Can Boost Their SEO

How Universities and Colleges Can Boost Their SEO

How Universities and Colleges Can Boost Their SEO

Universities and colleges are often one of the most traditional industries. They forsake the use of digital forums in favor of relying on the reputation that they have built up over years of educational practice. However, to become a modern, forward-thinking institute that can entice students from all different backgrounds, here are some of the top steps that you can take to boost your SEO and marketing campaign online.

  • Hire a Specialist Marketing Agency

If no-one within your department is tech-savvy, you should consider hiring a digital marketing agency. They can help to boost your search rankings and increase the number of students interacting with your website. There are many marketing agencies that specifically work with higher education facilities to attract students. These are the best option for your college as they understand the mindset of both academic institutions and their prospective students. Sextant Marketing is an SEO agency for higher education that can help you to modernize your marketing efforts. Additionally they help make sure that you can communicate with your potential students on a digital platform.

  • Create a Ranking Appropriate URL

Although your URL is only a minor ranking factor, it can help your prospective applicants to find your company.  Plus it can ensure that your college is the first to appear on search rankings if they are looking for your website. Most educational facilities choose to create a .edu URL as this shows that your website is official and reliable in terms of the information that it provides. You should also make sure that your URL contains keywords related to the courses and service that you provide, and that there are no spaces within this. Additionally make it is as short as possible to help it match with searches by possible students.

  • Understand Your Students

However, you will not be able to entice students to your college or university if you are unable to understand them and their searching mindset. You should make sure that you choose keywords that your students are likely to search for. Include words that relate to specific pieces of information related to your university and your courses. Then you can scatter these throughout your webpages. You should also understand where and how your students search for their next educational venture. For instance, many people now use comparison websites, league tables and digital college directories to compare courses and to decide on which institution may be right for them. In these cases, you will need to sign up for the appropriate directories that could boost your rankings on Google and other search engines.

  • Connect Locally

Even if you are focused on roping in international students, you should not neglect those students in your local area. Remember, a vast proportion of people look for higher education within a few miles of their hometown. Not only this, but many people base their decision on a specific location that they want to live. You should make sure that you use location-based keywords, maps and directions. However, ensure you place these naturally throughout your website. This will help boost local SEO as well.

5 Signs Project Management is Right for You

5 Signs Project Management is Right for You

5 Signs Project Management is Right for You

The dream is to get paid doing what you love, but many people see that as impossible. Yet, with the right combination of determination and passion, you can build a profitable career that satisfies you. If project management interests you, these five signs point to it being a great fit for you.

1. You Value Teamwork

Project management is obviously about teamwork. So, ideally, a good project manager knows how to coordinate with their team members. You must be able to point them in the right direction without stepping on their toes.

If you often thrive in group settings, then this career might be a good fit. To get better at managing projects, take courses that show you more about what this field entails. An online program like the executive certificate in project management from the Kelley School of Business offers a great knowledge base to help you move forward in this career.

2. You are Naturally Open and a Great Communicator

One of the jobs of a project manager is to ensure optimal communication inside their team, as well as outside of it. So, if you are a naturally open and extroverted person who likes and is good at communicating, then a project management career could be right for you. By working with your strengths, rather than trying to be something you’re not, you can truly enjoy the career choice.

3. You’re an Efficient Planner

Everyone makes plans. Whether it’s planning for a complicated road trip, a big move, or simply visualizing the fun you’ll have at the baseball game, people thrive on plans.

However, some people can be better at it than others. If you can plan things thoroughly, envisage any possible complication that might emerge, without getting lost in it, then you’re likely to enjoy project management over the years.

4. You’re Good at Working Independently Too

Yes, you need to be a good team player and know how to collaborate with others to achieve common goals. But project management is also about being reliable and hardworking on your own.

After all, being a project manager sets you a notch above the rest of the team in terms of responsibilities. So, it makes sense that you will need to be able to stand well on your own, too, and be a leader. Model the best practices for your team by doing them yourself first.

5. You’re Already Doing the Job of a Project Manager

If in your current job, you may have already taken on the role of a project manager, perhaps you are handling some of the extended responsibilities associated with that job. If so, then a certificate in this area might give you skills to better deal with your job, taking it to the next level.

When You Want to Take That Next Step: Final Words

Businesses are always looking for good, reliable leaders who can steer their employees toward success. Ultimately, a project management certificate can be an excellent way to attract attention and move up in your career.

The Basic Elements Every Digital Marketing Strategy Must Have

The Basic Elements Every Digital Marketing Strategy Must Have

The Basic Elements Every Digital Marketing Strategy Must Have

Digital marketing provides a powerful set of tools that almost any business can use to great advantage. There are more people using the Internet today, than ever before, creating a massive online marketplace for most businesses. Despite the size of the opportunity, very few businesses understand how to take full advantage of digital marketing strategy to increase opportunities.

  • Social media 

An estimated 2.3 billion people use social media today. Like pay-per-click, social media provides alternative opportunities to businesses who are finding it difficult to rank well for relevant keywords. It can be tempting to use every social media network and channel out there, however, this strategy is unlikely to yield great results. Every social media network caters best to specific types of businesses. Not to mention, particular demographics. So the best practice is to select the optimal social network and focus your efforts on it.

  • Search Engine Optimization (SEO)

A crucial component of building a digital marketing strategy is undoubtedly SEO. While your website may be the centerpiece, without a great SEO strategy, what you have is similar to a nice shop tucked away in a back street where no one can find it.

Did you know that a staggering 75% of people do not look beyond the first page of Google when searching? The way to get on the first page, where it matters, is good SEO. For a small business owner, or anyone else who is not technically inclined, hiring an SEO agency like SEO Ibérica would be a smart idea.

  • Pay Per Click advertising (PPC)

While good SEO can help you get in front of the prospects that matter to your business, sometimes there is simply too much competition. Especially if you are a newer business.

However you can still put your website in front of the right market using other strategies. One of which is Pay Per Click advertising. PPC is an essential part of digital marketing strategy for two reasons. One, for new businesses, it will yield better results than SEO. Secondly, PPC is extremely efficient, since you do not pay until prospects view your adverts.

  • Email Marketing 

Of all the individual components of a digital marketing strategy, email marketing probably offers the best return on investment (ROI). With email marketing, you get prospects to opt-in to receiving some form of communication. This is typically a newsletter but could be something else such as a free e-book. This allows you to stay in touch with prospects who are interested in your services or products but are not yet ready to press the buy button.

  • Content Marketing 

Content cuts across every other tactic employed in the digital marketing puzzle. Your web pages will need sales copy that converts visitors to buyers. Additionally you need good content to give effect to your SEO strategy, and likewise for your social media and email marketing efforts.

The secret to creating great content is understanding your target customer. This includes their characteristics, interests and informational needs. You can do this by first creating and building a buyer persona, which is a fictional representation of your ideal customer.

Final thoughts

Digital marketing is a marathon, and you will need to be innovative in your application of digital marketing. The tools we have shared with you should serve as a foundation for your digital marketing strategy but should not be thought of as an exclusive formula. Try them to begin with, find out what works best for your business, and stick with it. Plus, if you get stuck at any point, always consider getting some expert help.