Over the last seven years, the number of copyright lawsuits in the United States has exploded, jumping from just under 2,000 in 2010 to 5,000 as recently as 2015. Copyright infringement in the form online blogs deserves much of the credit. Blog Law Tips Copyright infringement occurs anytime you reproduce, distribute or download a copyrighted […]
To attract traffic and generate leads, there are 2 things you need to do: blogging and social media networking. They work so well together that you won’t see optimum results if you only choose one. Here’s how to integrate both into your digital marketing campaigns: Add a ‘Click to Tweet’ Link Prepare a pre-written tweet […]
You don’t have to be a big brand to succeed on social media. Your small business can gain traction online with these simple tips: Connect with like-minded people. Social media is all about relationships, so use it to reach out to other professionals within your industry. Do this by leaving comments, answering their questions, asking […]
For content marketing to work effectively, you need this copywriting cheat sheet to know how to write for each type: Website: Write with your brand’s voice. Optimize copy with relevant keywords, links, and meta tags. Email promos: Present a compelling imagery. Use short sentences for better impact. Add a call to action (CTA). Email newsletters: […]
Engaging content has a high potential to be shared, but you need to be proactive to convert that potential into actual results. Here’s how to get more shares on your next blog post. Self-promotion Share your new content across all your social media sites and automate the process using a tool like Hootsuite. Results tracking […]