Category Archives: Content Marketing

The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]
You’ve heard of influencer marketing, and what it can do for your business. But did you know that working with micro-influencers can help your brand get the most bang for your marketing buck? Working with other types of influencers can also be a cost-effective marketing strategy that delivers high ROI. But micro-influencers provide a unique set of benefits that other influencers cannot. Specifically,  a higher degree of engagement and authenticity. Therefore, micro-influencers are quickly becoming Read more [...]

Customer Acquisition vs. Customer Retention [Infographic]

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Which is more effective, customer acquisition vs. customer retention? Only 18% of companies focus on the latter, while 40% focus on the former. The Costs Yet, acquisition costs 5 times as much as retention. This is because marketing eats up a bulk of the budget, and not all people who are targeted by ads become customers. On the other hand, retention programs designed to keep existing customers happy often result in repeat purchases, along with word-of-mouth advertising that attracts new customers. The Read more [...]

How to Use Social Media for Your Small Business [Infographic]

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You don't have to be a big brand to succeed on social media. Your small business can gain traction online with these simple tips: Connect with like-minded people. Social media is all about relationships, so use it to reach out to other professionals within your industry. Do this by leaving comments, answering their questions, asking your own questions, offering advice, and inviting them to your network. If their initial impression of you is positive, there's a big chance they'll want to connect Read more [...]

Why Your Inbound Marketing is Failing [Infographic]

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Don't give up on inbound marketing just because you're not getting a good ROI. You're probably committing these common, yet fixable, mistakes. Ill-defined buyer personas You can't predict the behavior and anticipate the needs of your customers if you don't have enough data for analyzing patterns in their actions. You should use data as a basis for creating your buyer personas so that you can create a highly-targeted campaign. Unclear direction You continually upload content, but it has to do Read more [...]

Content Marketing 101 Explained with Kittens [Infographic]

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You’ve probably heard the term “content marketing”,  but do you know what it is and why it’s an important part of your marketing plan? Content marketing 101 is explained in this informative and entertaining infographic from our friends at Mark Armstrong Illustration. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content that will ultimately drive profitable Read more [...]

The Do’s and Dont’s of Content Marketing [Infographic]

The Dos and Don'ts of Content Marketing
Content marketing is an effective way to reach your target audience by offering relevant content that addresses their needs. There are several ways to market content, and one of them is blogging. Here are some tips you can try to succeed in blogging: Readability Keep sentences short, simple, and direct. Or if you need to use longer sentences to better explain a point, make sure to mix the length. The goal is to make content readable for most people. Consistency You don't have to Read more [...]

Seven Vital Components of Lead Generation [Infographic]

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Lead generation is the most important action our website should be doing for us. Thanks to our friends over at MarketingProfs for this great infographic on the seven vital Components of Lead Generation. Do you work hard to generate quality leads and turn prospects into paying clients? Here are some helpful tips to convert more leads to sales. Components of Lead Generation Resolve to find quality sources:  Do the businesses on the targeted list have a need that the company can provide a Read more [...]

Facebook 360 Photos [Infographic]

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In the landscape of social media, a business owner needs to leverage eye-catching content to grab the attention of prospective customers to drive them into the sales funnel. Facebook 360 photos may be just the thing! Facebook's New Feature: Facebook 360 Photos Using this feature requires either a 360 photo Smartphone, a tablet app, or a panorama image on a phone. The code to recognize and display 360 photos is built into Facebook’s pic-recognition platform once the images are uploaded. Hospitality Read more [...]

12 Critical Elements Every Website Homepage Must Have [Infographic]

12 Critical Elements Every Website Homepage Must Have [Infographic]
For this informative infographic on critical website homepage elements, our thanks go out to Hubspot. Building a website that can convert and keep visitors interested is essential in today's fast-paced world. These elements are necessary to get the most out of a site's homepage. Headlines Matter To draw the most visitors a website needs to have catchy headlines that will both pique potential visitors' interest, as well as rank well on search engines for certain keywords. Engaging Content Keeping Read more [...]

[Infographic] Copywriting Cheat Sheet

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For content marketing to work effectively, you need this copywriting cheat sheet to know how to write for each type: Website: Write with your brand's voice. Optimize copy with relevant keywords, links, and meta tags. Email promos: Present a compelling imagery. Use short sentences for better impact. Add a call to action (CTA). Email newsletters: Use longer copy, and divide content into short sections. Add a CTA. Blog: Write as if you're having a conversation. Be more relaxed Read more [...]