Category Archives: Content Marketing

How to Use LinkedIn for Marketing [Infographic]

How to Use LinkedIn for Marketing [Infographic]
As the world's largest professional social network, LinkedIn is home to people who are looking to make meaningful business connections. It's a great platform on which you can do some serious marketing, especially if your posts stand out from the rest. Here's how to do just that: LinkedIn Sponsored Content Quality matters the most, and that's exactly what sponsored content delivers. Your post will be shared with your target audience only, resulting in more relevant leads. LinkedIn Sponsored Inmail Personalized Read more [...]

Create Content that is Better than your Competitors

How to Increase Website Traffic-315-1
Better content attracts more traffic. But what constitutes better? Read on to find out: Long-form articles Make your articles substantial and informative. High-ranking resources have around 2,400 words on average. To break up the content into smaller chunks, add an image every 100 words or so. Professional photos work best. Readable fonts Most people consume content on the small screens of their mobile devices, so small and fancy fonts won't be easy to read. Choose at least a size 15 font. Pages Read more [...]

Raise Your Content’s IQ [Infographic]

Raise Your Content's IQ [Infographic]
With so much content online, the only way to stand out is to offer intelligent content that users find helpful. But what makes content smart? Here are some key indicators to raise your content's IQ: Adaptable It can be consumed according to user's' preference. It does this by adapting to the device used, location, time, and other factors specific to a user. Configurable Organize your content in different ways like by topic, persona, categories, etc. Each user gets a customized experience when Read more [...]

Use a Content Calendar to Generate Leads

Use a Content Calendar to Generate Leads - 315
In 1996, Microsoft founder Bill Gates said that content is king. Fast forward to more than 20 years later, and what he said still rings true. But in the 90s, there wasn’t as much competition. You were good to go with a basic site with some text because that’s what all websites looked like then. But now content can be delivered in so many ways and on so many platforms. You need to have a clear plan with the following steps to ensure your content marketing is effective: Identify your target Read more [...]

The Why of your Video Marketing Strategy [Infographic]

The Why of your Video Marketing Strategy-315
Creating videos used to be expensive and time-consuming. But now, almost anyone with a high-end smartphone and basic know-how can shoot videos. If kids on YouTube can do it, so can you. But before you start, determine why you want to delve into video marketing7 Reasons7. Different purposes require different approaches. What will your video marketing strategy be? Different purposes require different approaches, such as: Building brand trust Explainer videos work best. Introduce your business, your Read more [...]

The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]
You’ve heard of influencer marketing, and what it can do for your business. But did you know that working with micro-influencers can help your brand get the most bang for your marketing buck? Working with other types of influencers can also be a cost-effective marketing strategy that delivers high ROI. But micro-influencers provide a unique set of benefits that other influencers cannot. Specifically,  a higher degree of engagement and authenticity. Therefore, micro-influencers are quickly becoming Read more [...]

Customer Acquisition vs. Customer Retention [Infographic]

Customer Acquisition vs. Customer Retention -315
Which is more effective, customer acquisition vs. customer retention? Only 18% of companies focus on the latter, while 40% focus on the former. The Costs Yet, acquisition costs 5 times as much as retention. This is because marketing eats up a bulk of the budget, and not all people who are targeted by ads become customers. On the other hand, retention programs designed to keep existing customers happy often result in repeat purchases, along with word-of-mouth advertising that attracts new customers. The Read more [...]

How to Use Social Media for Your Small Business [Infographic]

How to Use Social Media for Your Small Business infographic(1).png
You don't have to be a big brand to succeed on social media. Your small business can gain traction online with these simple tips: Connect with like-minded people. Social media is all about relationships, so use it to reach out to other professionals within your industry. Do this by leaving comments, answering their questions, asking your own questions, offering advice, and inviting them to your network. If their initial impression of you is positive, there's a big chance they'll want to connect Read more [...]

Why Your Inbound Marketing is Failing [Infographic]

Why your Inbound Marketing is Failing - 315
Don't give up on inbound marketing just because you're not getting a good ROI. You're probably committing these common, yet fixable, mistakes. Ill-defined buyer personas You can't predict the behavior and anticipate the needs of your customers if you don't have enough data for analyzing patterns in their actions. You should use data as a basis for creating your buyer personas so that you can create a highly-targeted campaign. Unclear direction You continually upload content, but it has to do Read more [...]

Content Marketing 101 Explained with Kittens [Infographic]

Content Marketing 101 explained with Kittens [Infographic] - 315
You’ve probably heard the term “content marketing”,  but do you know what it is and why it’s an important part of your marketing plan? Content marketing 101 is explained in this informative and entertaining infographic from our friends at Mark Armstrong Illustration. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content that will ultimately drive profitable Read more [...]