Category Archives: Content Marketing

How to Organize Your Marketing [Infographic]

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How-to-Organize-Your-Marketing-Infographic-315A marketing stack refers to a suite of technologies marketers use for various marketing activities and tasks. It covers whole processes, from collecting and enriching to analyzing and archiving data.

Because a typical marketing stack has a lot of solutions in it, organizing one is almost impossible. But hard as it may be, it can still be done. Dividing marketing into the following channels is a good start:

Team collaboration

Group all solutions that facilitate communication and track group projects.

Content creation

Group all solutions that make producing engaging content easier and faster.

Marketing practice

Group all solutions that give frontline marketers the resources they need to manage their respective channels.

Under this category are three sub-groups:

  • Data platform – Group all solutions that pull relevant data from customers.
  • Intelligence hub – Group all solutions that analyze said data and help marketers come up with effective campaigns.
  • Campaign execution – Group all solutions that help marketers run and optimize campaigns across different channels.

This division of technologies is just one way to organize a marketing stack. However, you can find other ways you are more comfortable with. The important thing is to establish a system that’s easy to use not only for you but other marketers within your organization too.

Testing environment

Group all solutions that use customer feedback to analyze and test customers’ preferred medium of communication.

Our thanks go out to Techcrunch.com for this infographic.

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Email Marketing Checklist [Infographic]

Email Marketing Checklist

Email Marketing ChecklistEmail is not dead, so don’t abandon it just yet. This old way of reaching out to customers can be rejuvenated. Use this email marketing checklist to whip your email marketing in shape.

1) Personalize

Emails lose their hold when they read like auto-generated content. Therefore, to make messages look as personalized as possible, make sure to create content based on your subscriber’s most recent behavior, local weather, and specific location. As an added cherry on top, add their name to a compelling image to grab their attention.

2) Dissect

An email is not just a block of text. It has many parts, each of which you need to review. There’s the subject line, preheader, header, body, and call to action to look at. For each part, check your grammar and spelling. There’s nothing like a typo to turn people off. Make your copy clear and straightforward, yet interesting and relevant.

3) Review

Are all personalized fields filled out? Do you have fallback content for unpopulated fields? How does the design look like with various name lengths and special characters? Is the alignment affected? Have you tested what the message looks like with different names? Does the content display well on desktop and mobile? Have you chosen the optimum time to send out your email? Make sure this mini checklist’s boxes are all ticked before sending that email! After that, you’re good to go.

Campaign Monitor knows email! Thanks for this informative infographic.
Email Marketing Checklist Infographic

How to Use LinkedIn for Marketing [Infographic]

How to Use LinkedIn for Marketing [Infographic]

How to Use LinkedIn for Marketing [Infographic]As the world’s largest professional social network, LinkedIn is home to people who are looking to make meaningful business connections. It’s a great platform on which you can do some serious marketing, especially if your posts stand out from the rest. Here’s how to do just that:

LinkedIn Sponsored Content

Quality matters the most, and that’s exactly what sponsored content delivers. Your post will be shared with your target audience only, resulting in more relevant leads.

LinkedIn Sponsored Inmail

Personalized messages get more attention than generic ones. To send such messages, use Inmail and its dynamic macro so that you can pull a member’s name into the greeting without having to do it manually.

Whether you go for sponsored posts or emails, remember to experiment with content to see what works and what doesn’t. After all, building your brand is a process that takes time to establish.

Thank you, Hubspot for this great article on using LinkedIn for marketing your business.

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Create Content that is Better than your Competitors

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Create Content that is Better than your CompetitorsBetter content attracts more traffic. But what constitutes better? Read on to find out:

Long-form articles

Make your articles substantial and informative. High-ranking resources have around 2,400 words on average. To break up the content into smaller chunks, add an image every 100 words or so. Professional photos work best.

Readable fonts

Most people consume content on the small screens of their mobile devices, so small and fancy fonts won’t be easy to read. Choose at least a size 15 font. Pages ranking No. 1 use 15.8x font size on average.

Various content types

Go beyond articles when producing content by repurposing them into infographics, animations, videos, and other forms. Whenever possible, make content interactive instead of static to enjoy twice as many conversions.

Content is king, but the presentation is queen. For readers, how you deliver content matters as much as what’s in it.

Our thanks go out to SiegeMedia.com for this great infographic on How to Create Content 10x Better than your Competitors.

Create Content that is Better than your Competitors

 

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Raise Your Content’s IQ [Infographic]

Raise Your Content's IQ [Infographic]

Raise Your Content's IQ [Infographic]With so much content online, the only way to stand out is to offer intelligent content that users find helpful. But what makes content smart? Here are some key indicators to raise your content’s IQ:

Adaptable

It can be consumed according to user’s’ preference. It does this by adapting to the device used, location, time, and other factors specific to a user.

Configurable

Organize your content in different ways like by topic, persona, categories, etc. Each user gets a customized experience when they consume content.

Discoverable

It’s easy to find by people and search engines. Finding the balance between producing content for users and web spiders is the main challenge.

Reusable

Present your content in different ways — as an article, a video, an infographic, a slideshow. The versatility makes it suitable for any medium.

Intelligent content takes time to build, but once done, it can stand on its own.

Thanks! Widen.com for this interesting infographic on boosting your Content’s IQ.

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Use a Content Calendar to Generate Leads

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Use a Content Calendar to Generate Leads - 315In 1996, Microsoft founder Bill Gates said that content is king. Fast forward to more than 20 years later, and what he said still rings true.

But in the 90s, there wasn’t as much competition. You were good to go with a basic site with some text because that’s what all websites looked like then. But now content can be delivered in so many ways and on so many platforms. You need to have a clear plan with the following steps to ensure your content marketing is effective:

Identify your target market

Buyer personas serve as the representations of your ideal customers, so create them first before doing anything else.

Once you have them, flesh them out as much as you can. The more detailed you are with your buyer personas, the more you’ll know about the actual people you want to target. Don’t know where to start? You can use your current client lists or social media followers as a guide for making these profiles.

Determine what they want

Stuffing your content no longer works, but using keywords in moderation still, does. Thus, keyword research remains to be a useful tool. It helps you find out what your target audience is looking for and how they’re looking for it.

Engage your audience

Content that looks like an ad will turn off people because there’s nothing in it for them. Instead of hard selling, focus on engaging your audience with useful content. They’re giving you their time when they read your articles and watch your videos, so it’s only fair that they get the information they want.

If you establish yourself as an authority in your niche, they’ll also come back for more and may turn into leads. Make sure you have a lead capture tool when that happens.

Get creative with your ideas

Next, build your content calendar with your strong ideas. Start with the questions your customers are likely to ask then work on providing the answers. Also, let your creativity shine at this stage by creating infographics, slideshows, videos and other media to supplement your articles.

Plan out a doable schedule

Many businesses started out active online then failed to sustain it in the long run because they were too ambitious.

Quality, quantity, and consistency are the ingredients of content marketing success, so you need to follow a realistic posting schedule to achieve all three. Posting daily isn’t practical, but posting once or twice a week is.

Create content

If you’re too busy to write, hire freelancers or start an in-house writing team. But you can still squeeze out a blog post every now and then. Jot down ideas in bullet points, capture sources of inspiration on Evernote, doodle ideas on a napkin. You can also record your article on a voice message app and hire a transcriber later.

Automate what you can

Tools like HootSuite allow you to schedule your posts across different social media sites. You can draft all your posts for a week or month in one block then assign different posting dates and times to them. This ensures you’ll have published posts even if you get too busy later.

Most importantly … be patient

It takes a while to build a reputation as an authority within your niche. It can take a year of weekly posting, but once it picks up, it’s just a matter of maintaining your foothold. Content marketing is accessible to your audience and affordable for your pocket, so there’s really no losing here when done properly.

The Why of your Video Marketing Strategy [Infographic]

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The Why of your Video Marketing Strategy-315Creating videos used to be expensive and time-consuming. But now, almost anyone with a high-end smartphone and basic know-how can shoot videos. If kids on YouTube can do it, so can you. But before you start, determine why you want to delve into video marketing7 Reasons7. Different purposes require different approaches. What will your video marketing strategy be? Different purposes require different approaches, such as:

Building brand trust

Explainer videos work best. Introduce your business, your team, and yourself to viewers. Add a legitimate customer testimonial for that trust factor.

Improving engagement

Fun content is what you need. For inspiration, think of Buzzfeed-type videos and all the other viral videos you’ve seen. Prominently share display buttons to make sharing easy for viewers.

Becoming an industry authority

Playing the long game gets you there. To become an authority, you need to regularly produce content over a period of time (maybe at least a year). Also, your content has to be consistently relevant and unique.

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The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]You’ve heard of influencer marketing, and what it can do for your business. But did you know that working with micro-influencers can help your brand get the most bang for your marketing buck?

Working with other types of influencers can also be a cost-effective marketing strategy that delivers high ROI. But micro-influencers provide a unique set of benefits that other influencers cannot. Specifically,  a higher degree of engagement and authenticity. Therefore, micro-influencers are quickly becoming the top choice of many brands and marketers.

Higher Relevancy and Engagement with Micro-Influencers

Micro-influencers are people that have expertise in a certain niche. Some common categories they specialize in include makeup and beauty, gaming and entertainment, technology, fashion, lifestyle, and fitness and health.

Micro-influencers cater to highly specific audiences. Their followers look to them for reliable advice on topics related to their specialties. The people who follow micro-influencers share an interest in that particular niche.

By working with a micro-influencer, you can tap into their highly targeted audience. Which allows you to expand the reach, and relevance of your marketing message.

Additionally, because of their smaller audience sizes, micro-influencers are known to be more engaging, honest, and supportive than top-tier or broad-scale influencers.

In fact, a study conducted by Markerly discovered that the engagement rates of Instagram influencers increased as the number of followers they have decreased. This means that micro-influencers tend to have a higher engagement rate than those with a larger number of followers.

Cost-Effectiveness of Micro-Influencers

Another notable benefit of working with micro-influencers is that it costs much less than working with top influencers or A-list celebrities. Since most micro-influencers charge less than their larger counterparts, they can be a perfect fit for a small business or startup on a tight marketing budget.

For example, an influential blogger with more than 500,000+ blog impressions a month may charge anywhere between $1000 to $5000+ for a single sponsored post. For the same kind of post, a micro-influencer with 10,000 to 50,000 blog impressions a month will generally only charge $175-$250. That is a huge difference in the cost of working with a top influencer as opposed to a micro-influencer.

Based on these benefits, micro-influencers are proving to be ideal for startups, small businesses, and marketers with limited budgets. Working with micro-influencers can help you achieve high levels of engagement with your audience for a minimal cost.

Thanks to our friends, ShaneBarker.com for sharing this interesting gifographic.

The Ultimate Guide to Micro-Influencers-Gifographics

 

Customer Acquisition vs. Customer Retention [Infographic]

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Customer Acquisition vs. Customer Retention -315Which is more effective, customer acquisition vs. customer retention? Only 18% of companies focus on the latter, while 40% focus on the former.

The Costs

Yet, acquisition costs 5 times as much as retention. This is because marketing eats up a bulk of the budget, and not all people who are targeted by ads become customers. On the other hand, retention programs designed to keep existing customers happy often result in repeat purchases, along with word-of-mouth advertising that attracts new customers.

The Numbers

The numbers speak for themselves. Existing customers are 50% likelier to check out the new products and services of a brand they trust. They also spend 31% more money than new customers. This means that when customer retention increases by just 5%, businesses can increase profits by anywhere from 25% to 95%.

It’s more affordable to retain existing customers, and more profitable. So make sure loyalty pays for your current client base.

This infographic focuses in on customer acquisition vs. customer retention, courtesy of Invesp Consulting.

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Infographic by- Invesp

How to Use Social Media for Your Small Business [Infographic]

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 How to Use Social Media for Your Small Business infographic(1).pngYou don’t have to be a big brand to succeed on social media. Your small business can gain traction online with these simple tips:

  • Connect with like-minded people.

    Social media is all about relationships, so use it to reach out to other professionals within your industry. Do this by leaving comments, answering their questions, asking your own questions, offering advice, and inviting them to your network. If their initial impression of you is positive, there’s a big chance they’ll want to connect with you too.

  • Repurpose your best content.

    If you have a fairly popular piece of content on one platform, think of the other ways you can make it suitable for other platforms. For example, make an infographic for Instagram based on a short video you made for YouTube. Or expand a single tweet on Twitter into a long-form article for your blog.

Thanks to the great folks at Post Planner for this infographic on how to use social media for your small business.

 How to Use Social Media for Small Business infographic