Category Archives: Facebook Marketing

Social Media Cheat Sheet [Infographic]

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This amazing social media cheat sheet infographic is from our friends over at OnBlastBlog.com This year, don't just follow trends; stay ahead of the pack instead. Go beyond Facebook and Instagram, and get to know these up-and-coming platforms... Snapchat A big hit for personal use in 2016, so business is taking interest. As many as 60% of smartphone users are on Snapchat, resulting in 10 billion video views daily for Snaps as opposed to Facebook's 8 billion. Wanelo  Imagine all the stores Read more [...]

Facebook Marketing Done Right: 7 Small Businesses to Learn From

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How can small businesses with a limited budget and expertise maximize their advertising budget using Facebook ads? Let’s review a few companies who ran successful Facebook ad campaigns. 1. Motion PR: Happy Nut Year Motion PR is a public relations firm that took first place in the 2014 Small Business Online Marketing Contest, hosted by the Chicago Treasurer's Office. Their award-winning campaign was for the Nut Health Facebook page. The concept was to spur social amplification on Facebook Read more [...]

Facebook Cheat Sheet [Infographic]

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When it comes to Facebook, image dimensions and ad specs shouldn’t be a guessing game. Facebook Cheat Sheet Understanding the correct dimensions to use for Facebook images, and how they will be displayed on mobile, can have a significant impact on your ability to generate engagement on the social platform. TechWyse created this infographic for marketers, designers, and social media professionals, to quickly learn the dimensions for every type of image on Facebook. The Facebook Cheat Read more [...]

How to Run an Effective Facebook Sweepstakes

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Many smart small business owners have boarded the social media marketing train, and with Facebook having more than 1.6 billion users, there is no reason not to. One of the best ways to use social media, specifically Facebook, to reach your target audience is to run a Facebook sweepstakes. However, before you jump into this, there are a few tips, tricks, and yes, even rules, that you must follow: The Legalities of Facebook Sweepstakes Now, before you open your business Facebook page and throw Read more [...]

Best Times to Post on Social Networks [Infographic]

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If an article gets posted on social media and no one is around to see it, does it make an impact? Not really. So if you want your content to get the attention it deserves, here are some tips on the best times to post on social networks: Early morning: People are in a hurry in the morning. But they also tend to do a quick check of their phones. Especially if they're trying to put off getting up. Lunch break: After a long morning at work, people want a break. They'll be checking on their Read more [...]

Facebook 360 Photos [Infographic]

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In the landscape of social media, a business owner needs to leverage eye-catching content to grab the attention of prospective customers to drive them into the sales funnel. Facebook 360 photos may be just the thing! Facebook's New Feature: Facebook 360 Photos Using this feature requires either a 360 photo Smartphone, a tablet app, or a panorama image on a phone. The code to recognize and display 360 photos is built into Facebook’s pic-recognition platform once the images are uploaded. Hospitality Read more [...]

Facebook Ads Text Rules

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Finally, Facebook has done something about its restrictive ad rules! The 20% rule – which limited the amount of text accompanying an ad to just 20% of the overall surface area of a 5 x 5 grid – was really starting to grind on marketers’ nerves. Logos counted toward the text limit, text on a t-shirt someone was wearing counted, etc. The rejection process was an automatic algorithm based on the grid. So there was no option to explain the text was a part of the image. Understandably, Read more [...]

Facebook Ad Targeting [Infographic]

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Facebook Ad Targeting uses the social media site's extensive information about their users to allow you to set detailed and unique profiles for your client demographic. The number of fields is expansive and includes: Age Location Gender Race Religion Education Level Financial Factors (Income, Home Type and Value) Political Leaning Interests, Activities, and Hobbies Purchase of Your Products and Services Each of these can be configured to be inclusive or exclusive, Read more [...]

How To Use Facebook Live Video

How To Use Facebook Live Video
Facebook Live video is an exciting new way to promote your business. The concept is very basic, but the results are powerful. At the tap of your finger, you now have the ability to create live video content within a Facebook post on a Page, Group, or personal profile. Your audience will embrace the opportunity to engage with your brand in a new way. They'll share in the excitement created by spontaneous streaming content. It should also come as no surprise that Facebook is favoring live Read more [...]