Category Archives: Facebook Marketing

10 Reasons Why Facebook Is The Best Platform To Promote Your Business

10-Reasons-Why-Facebook-Is-The-Best-Platform-To-Promote-Your-Business-315

10-Reasons-Why-Facebook-Is-The-Best-Platform-To-Promote-Your-Business-315

Social media network usage has spiraled to immense proportions, and “The Social Network” in particular is breaking records year after year. In response, social media marketing strategies are becoming more nuanced than ever, as emerging social platforms attract marketers with new and exciting marketing possibilities. But Facebook remains an absolute staple in every digital marketing strategy, and we’ll explore 10  unbeatable arguments in its favor.

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1. Facebook is simply too big to ignore

With over 2.07 billion monthly active Facebook users, Facebook is the largest social media network in existence. With 1.37 billion of them being daily users, 50% of which go on Facebook as soon as they wake up, it’s simply too important to set aside. The platform shapes their opinions of the world and has a large influence on their consumer habits. If you are not already exploiting this ever-growing market, you are not doing your business any favors.

Whoever your perfect consumer might be, you can rest assured that you’ll find it on Facebook.

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2. It’s versatile

We all know how important LinkedIn is for B2B marketing, or how Instagram, Pinterest, and Tumblr can help with visual brands in the fashion or lifestyle industries. But unlike other platforms where marketing would make sense if you are in a particular niche, Facebook is for anyone and everyone.

You can use it for local businesses and stores, create a fan page for yourself if you’re a solopreneur or influencer, share content from your blog, run a media page, or increase brand awareness and conversions by running ads and leading users to your website.

3. The best audience targeting

Wondering how to reach the biggest audience on the planet? With powerful audience targeting tools, Facebook is amazing in helping you find your perfect consumers. There are three main audience selection options.

You can either choose a core audience, selected manually and based on characteristics such as location or age; select a custom audience by uploading a contact list on Facebook, or find lookalike audiences – where you use information about your existing consumers to find people similar to them.

4. Businesses benefit from social media recommendations

Facebook is a front-runner, with 44% of people saying that it influences their shopping. This doesn’t necessarily refer to people seeing your ads and liking your products – consumers are also influenced by other users and what they’re saying about you.
That means that your satisfied customers can be your micro-influencers and best brand ambassadors on the platform.

5. Powerful analytics

Facebook is the absolute king of native analytics. You can be sure that you can manage without any additional social media analytics tools when it comes to Facebook. Free or paid, as the platforms analytics tool, Facebook Insights, is nothing short of impressive.

You can get an overview of valuable data such as page likes (organic, paid, net likes and unlikes) post reach from organic or paid sources, and engagement in a weekly, monthly or quarterly view. It breaks down data in all of these parameters and helps you identify your best-performing posts and ads with ease.

6. A lot of ad options

93% of social media advertisers use Facebook ads, and with good reason. Because of its audience targeting capabilities, you can reach the most relevant people to display your content to in an array of available formats.

There are currently 6 ad formats, 3 main objectives with quite a few sub-categories, around a dozen ad placement options and the list is constantly expanding.

You can exploit people’s insatiable appetite for video without the high production costs by simply using Facebook Slideshow. In addition, you can optimize your ads for mobile and give your consumers an immersive, interactive experience with the Canvas, or showcase the best from your product catalog with the Carousel or Collection ad formats.

You can even give Facebook free reign with ad placements and formats when running ads. Therefore, it can test the ads that perform the best and allocate your marketing budget to only the most lucrative ad formats and placements.

7. High click through rates

On Facebook, you can be certain that you’ll be spending your marketing dollars where it counts. Due to the fact that the average click-through rate across all industries sits at 90%.

8. Facebook boasts the cheapest ads

According to Facebook’s Q3 report card, quarterly revenue exceeded $10 billion. Thanks to the more than 60 million businesses paying for advertising on the platform. Consequently, the average ad price has increased by 35% over the course of a year. This was a sure sign that advertising costs on the platform will continue to rise and that a social media empire is in the making. But despite this trend, comparatively, it still remains the cheapest social network for running ads.

The all – industry average CPC (cost per click) for ads on the platform is $1.72. Which is not too shabby, especially for small businesses with modest marketing budgets.

You can spend as little as a dollar a day and see significant results. In return, considering how large the network is, you get maximum visibility for minimum cost. If you don’t know how to go about Facebook advertising there’s no reason to be intimidated – here’s a step-by-step guide that can help you get started.

9. It shows no signs of slowing

Over the last several years, Facebook growth has been through the roof and is likely to continue in the future. The platform is constantly improving its algorithms, focusing closely on expanding marketing opportunities, all while its user base is growing. That makes investing in marketing on Facebook an investment for the future.

10. Your competition is there

Facebook is definitely a crowded marketplace, but that doesn’t mean that you should sit it out. Small businesses can’t afford to, as Facebook might prove the most cost-effective marketing option. If you decide not to use it to your best advantage, you’ll be effectively leaving the playfield open for your competition.

About the Author: Nate Gadzhibalaev
Nate is the founder of Amplifr, a service that assists individuals and businesses by automatically scheduling their social media posts, helping them to earn more money. With a background in product managing, business development, and international growth, he aims to help individuals and businesses by showing them how they can continue to grow their audience profitably and efficiently.

How to Grow Leads with Facebook Offers

How to Grow Leads with Facebook Offers-315

How to Grow Leads with Facebook Offers-315

Discount offers are hard to resist, especially if it’s a product you’re excited about. And who doesn’t love sharing a hot deal with friends and family? That’s what makes Facebook Offers the perfect tool for lead generation.

How Do Facebook Offers Work?

Facebook Offers appear in the timelines of your target audience. When a user sees an offer they like, they click through for more information. If they like what they see, they redeem the Offer, save it for later or share it with their friends.

Facebook Offers can be redeemed using an online code or QR code at your local place of business, whatever suits your specific needs. I would suggest giving them both options to increase the chances of redemption.

If you’re concerned about ROI, consider all of the benefits this small-budget advertisement will provide.

Facebook Offers Expand Reach

If you’re waiting for Facebook users to find your business page organically, you’re going to be waiting a while. But with Facebook Offers, you can take a proactive approach to lead generation. And it’s less intrusive than other forms of Facebook advertising because you’re offering your audience something of value — a promotional discount!

Facebook Helps Keep Offers Top of Mind

Have you ever cut a coupon and forgot to use it? I know I have. But with Facebook Offers, users receive notifications reminding them to use their discount before the Offer expires. If the user allows location-based notifications, they’ll also receive a reminder whenever they’re in the vicinity of your business.

Facebook Offers Generate Word of Mouth

Even with limited ad distribution, anyone in your target audience can share your offer. Word-of-mouth advertising helps expand your reach beyond your target audience and raise brand awareness.

Online Sales Will Increase

Advertising on Facebook gives you immediate access to the largest social media audience in existence. Prospects are already scrolling through their news feeds, so when they see an offer they want, all they have to do is click through. Just like that, you have a new customer!

You Control Your Budget

You can start an Offer campaign for as little as $5, but how much you spend is totally up to you. That said, I’d recommend a minimal investment to start. This will allow you to experiment with the system and see if Offers are a viable advertising option for your business.

Offer Creation Is Simple

Creating Facebook Ads isn’t as hard as you might think. Facebook Offers can be created:

  • Directly from your page: Just click the “Create Offer” option at the top of your timeline.
  • From Ad Manager or Power Editor: Click through the “Create an Offer” link on the Ad Page or Power Editor for a comprehensive guide to creating an Offer.
  • From the Ad Manager App: Place an ad from your mobile device.
  • By boosting posts: Turn an existing post into an offer by clicking the “Boost Post” option and selecting the Offer format.

You Can Track Your Results

See which Offers resonate with your audience by tracking campaign results in the “Promotions” section of your Insights Page. Knowing what works and what doesn’t will help you create more effective Offers moving forward.

Tips for Creating Irresistible Offers

Make the deal worthwhile: 50 percent off is better than 10 percent off!
Make it eye-catching: Use high-quality photos and keep your message simple enough to understand at a glance.
Create a sense of urgency: Limited-time offers inspire prospects to act now for fear of missing out.

If you have questions about how to get started with Facebook Ads, don’t hesitate to ask. I’m happy to help!

4 Things to Do Before You Run a Facebook Ad

If you want to drive paid traffic to a blog post or landing page you should use Facebook ads because they are very affordable. As this chart clearly indicates it costs only $0.25 to reach a 1000 people, cheaper than any other paid advertising method.

But to get the highest ROI for your investment you need to optimize the ad for clicks and you need to optimize your site for conversions. Many people fail with ads because they do not get the basics rights first.

Therefore, to help you get the most out of your ad, I have created this checklist on the 4 things you should do before running a Facebook ad…

Install the pixel:

A simple step you should perform before you run your ad is install the Facebook pixel on your website. The pixel is a code provided by Facebook. When you add it to your website it tracks visitors sent by an ad and shows you when a visit converted.

The pixel can also help you create custom audiences. Custom audience lets you display ads to all the people who visited your website or those who visited certain pages.

This data can be used to create high converting ads as you can target people who are familiar with your work. When you track individual pages you can increase conversions even further as you can serve highly targeted ads. Here’s a great guide from Jon Loomer on how to add the pixel.

Optimize site for sharing:

One way to get free traffic from an ad is by optimizing your website for sharing. People who visit your website from Facebook are already logged in. Hence, they only require the slightest of nudges to share your website.

The simplest way to go about this is by adding share buttons as a study by BrightEdge found that pages with the tweet button get 7 times more shares than those without. Hence, to get more shares on Facebook, you just need to add the Facebook share button.

Another thing you want to do is optimize the thumbnail image that is shared along with the link.

When a link is shared, an image is automatically picked as the thumbnail. If an image that is at least 560 X 292 pixels is set as the thumbnail, then the large thumbnail will appear. If it isn’t of these dimensions, then a small thumbnail (or no thumbnail) will appear.

If the large thumbnail appears your image will look better when shared and will drive back more free traffic.

A page well optimized for sharing is the article The Beginners Guide to Facebook Advertising by Adomas Baltagalvis.

The first thing they got right is the share buttons. They added plenty of them including Facebook share at the top.

And when you click on the Facebook share button the post is shared along with the large thumbnail. It also has a good headline and description as you can see above. This ensures that when a visitor from an ad shares it, it will drive back plenty of free traffic.

They also added an optin form to the side bar and at the end of the post to ensure traffic converts.

So make sure you optimize all your pages for sharing before sending traffic with the ads.

Check text percentage on ad:

Facebook used to have a strict rule that limited the amount of text on ad images to 20%. Ads were rejected when they had more text. They have discarded the rule, but now they limit the amount of reach the ad generates when the image has more than 20% text. If you add too much text you won’t get your money’s worth.

Therefore, always limit your text to less than 20%.

You can easily check the amount of text your ad image contains by using this Grid tool. All you need to do is upload your image and it places a grid in front of it. If text is present in more than 5 boxes it has more than 20% text and you need to delete some of it.

Run a test:

Before you dedicate high budgets for your ad, you need to test it out by only spending a few dollars on it or just running it for a day.

The best option for testing out ads is by targeting custom audiences created from your list or website traffic. You can then upgrade to look alike audiences and continue your testing before moving on to general targeting.

If you meticulously follow a testing process you should be able to get the highest ROI for your ads. Testing should be extremely easy to do now as Facebook lets you conduct split tests.

Testing will also help your ad gather some likes and comments which will increase social proof.

These are the 4 things you should before you run a Facebook ad. Start by optimizing the landing page by adding the pixel and share buttons. Also add a good Facebook thumbnail that is automatically picked when someone shares the webpage.

After that move onto the ad image and analyze the amount of text present on it. Finally, you can test the ad to see how well it converts before going live.

Do you follow a checklist to get the most out of your Facebook ads? What steps do you take before you run your ads? Please leave a comment below.

How to Use Your Blog Posts on Facebook to Drive Website Traffic

How to Use Your Blog Posts on Facebook to Drive Website Traffic

How to Use Your Blog Posts on Facebook to Drive Website Traffic

With more than two billion monthly active users, Facebook reigns supreme as the biggest social network with the widest reach. It’s also a powerful tool for digital marketing.
Here are 10 tips that can help you with your Facebook marketing strategy:

1. Use big images

Because image posts fare better than link posts, include high-resolution photos in your blog posts. Optimal size is 1200×630, though any orientation is fine provided the photo is at least 600 pixels in width. This image will appear as the thumbnail in your Facebook post.

2.  Keep it short

Serving as teasers for your posts, captions should be succinct enough to entice people to click. Anything too long can turn visitors away. As a general rule, follow the 140-character rule on Facebook. It works on Twitter as well as Facebook.

3. Facilitate discussions

Social media is about engagement, so ask questions related to your content. This will encourage people to click and leave comments. The initial comments can spur many discussions as your post generates more shares and likes. On Facebook, active posts have higher visibility on people’s news feeds, resulting in organic popularity.

4. Use your own quote as caption

If you have a great one-liner in your blog post, use it as a caption for a post on your Facebook page. You’ll save time and effort, and also give people an accurate sneak peak to what your blog post is all about.

5. Add links in video captions

A picture paints a thousand words, a video even more. Thus, make a video sideshow/clip and include it in your post. This strategy works well on Facebook, where visual elements grab more attention. Don’t forget to add closed captions using Facebook’s video captioning tools. It’s where you can add links to your site, encouraging viewers to visit.

6. Share tried-and-tested blog posts

Get more out of blog posts that went viral or ranked high on SERPs by sharing them periodically on Facebook. If the content’s already outdated, update it and include the date to let people know it’s fresh. You can also create a follow-up post and start a series.

7. Boost posts or create ads

You can drive more clicks to your site by boosting posts, or by launching traffic ads via Facebook’s Ads Manager. If you go with the latter, take advantage of Facebook’s highly granular targeting. By fine-tuning your criteria, you can reach the exact demographics you want.

8. Go live

Facebook Live offers a new way to share content or promote businesses. And because it’s video, you can share a variety of stuff, like a real-time event stream, an impromptu tutorial, etc. As long as you share relevant information, you can establish regular viewership which can result in lead generation and conversions.

9. Pin high-performing posts

Facebook lets you pin one post to the top of your page’s timeline. It’s the first thing people see when they visit your pages. Choose a post that has generated most clicks or leads to pin. You can also pin a link to your site’s opt-in form for more conversions.

10. Hold a contest

People like getting free stuff, so give away a product or service your business offers. Make sure it’s something potential customers would want to get so that only your target audience would participate. Create a landing page with a form where people can submit their contact details, then promote the contest on your Facebook page. Just adhere to Facebook’s guidelines to avoid any hassle.

Whether paid or organic, marketing on Facebook is always a smart choice. So what are you waiting for?

Promote Your Next Event with Social Media [Infographic]

Promote Your Next Event with Social Media [Infographic]

Promote Your Next Event with Social Media [Infographic]Need to promote an upcoming event? Use social media. Here are tips for the 3 biggest platforms:

LinkedIn

Launch a Showcase Page and start a group specifically for your event. Send invitations to your connections via direct messages. Publish a content post as well to spur a discussion.

Twitter

Create a unique hashtag for your event. It makes it easy for people to follow updates, and for you to find active conversations. Next, ask your event speakers to co-host a Twitter Chat to generate buzz.

Facebook

Make a Facebook Event and share it on your page. Tap your friends’ help by asking them to share your post on their own timelines. To reach people beyond your networks, run geo-targeted ads.

For all 3 platforms, post regular and timely updates leading up to the big day. This strategy will bring your event to the top of people’s feeds.

Our thanks go to Maximillion.com.uk for this helpful infographic.

promote your next event with social media infographic

15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email ListAs the world’s leading social media platform, Facebook has an immense influence. You can use Facebook for many facets of your marketing, including growing your subscription list.

Here are 15 quick tips:

1.  Contests

Hold a fun contest with a cool prize, but don’t ask for likes or comments. Instead, ask people to promote your subscription list as part of the contest mechanics.

2.  Cover image

It’s the first thing people see on your page, so mention your newsletter on your cover image. Even if it’s a simple shout-out, it’s still worth it.

3.  Facebook Live

Give people a closer look at your business by going on Facebook Live and showing your face to the world. This move establishes trust.

4.  Group and page engagement

Many people prefer groups to pages because groups feel more personal than pages. Create both a page and a group for your brand to connect with as many people as possible.

5. Join-by-text option

Most Facebook users are on mobile. Make it easy for people to sign up for your newsletter by giving them an option to do so via text.

6.  Landing pages

Landing pages get more conversions. Link sign-up buttons on your Facebook page to specific landing pages on your site.

7.  Local groups and pages

Attract local traffic to your special offers by promoting on other local groups and pages. Ask permission from the owners and administrators first to keep from creating bad blood.

8.  Lookalike targeting

Use Facebook’s lookalike targeting option to find people who are similar to your target persona. These people are likelier to subscribe to your newsletter.

9.  New member starter pack

On your Facebook group, welcome new members with a message. Take this chance to tell them about your newsletter and what they’ll miss if they don’t sign up.

10.  Paid ads

When you have promotional deals designed to attract subscribers, you want to reach your intended audience. Do that by using Facebook’s highly targeted paid ads.

11.  Pinned posts

Because a pinned post stays at the top of your page, make it about your newsletter. Use an interesting photo and an engaging CTA to attract and sustain interest.

12.  Retargeting options

Current customers and frequent visitors need love too. Take advantage of Facebook’s retargeting options to make these people return again and again until they sign up.

13.  Subscription page

Some people prefer to stay on Facebook. Include a subscription form on your Facebook page so you won’t lose them.

14. Teasers

Convince more followers to sign up by posting teasers of members-only content. Post a clip, a snippet, or anything that’s intriguing enough to encourage signups.

15.  Webinars and podcasts

Promote free webinars and podcasts on your Facebook page and group. However, make them available to subscribed members only.

Facebook is a powerful tool if you know how to use it well. Start by defining your goals; follow it up with strategizing ways to achieve them.

If your goal is to increase your signups, these tips show you that it can be done. It’s just a matter of having the patience to do them all. But if you think of it as laying the foundation, you can sit back later and reap the rewards of your investment.

How to Integrate Facebook Ads with Lead Capture

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How-to-Integrate-Facebook-Ads-with-Lead-Capture-600x600-V2Landing pages don’t have a lot of content because they’re not meant to attract target audiences — they’re meant to convert them. You have to direct visitors to your landing page if you want to capture leads and make conversions. Waiting for the landing page to rank on search engines isn’t going to happen.

Turn to Facebook Ads

How will you direct visitors to your landing page? One of the most efficient is via Facebook Ads. With more than 1.86 billion monthly active users, Facebook is the world’s biggest social media platform. Facebook ads have the widest reach. Facebook lets you be creative with ads. Great copy makes an ad effective, but you can enhance it with visual content.

Maximize Facebook tools

Facebook offers tools which you can use to get very specific demographics and track conversions. You can find them in the Ad Manager section.
Then there’s the Facebook Pixel, a bit of code for your website that tracks and measures visitor actions. It helps you make the most of your pages and build audiences for different ad campaigns.
You can:

  • See how customers switch between devices before converting
  • Optimize ad delivery to people who are about to convert
  • Create custom audiences for every specific action
  • Find more people who are like your best customers
  • Produce timely ads based on the most popular products people on your site
  • Get insights on visitors

You can create a pixel in the Ads Manager under Tools > Create a Pixel > View Pixel Code. To install, copy and paste it into your site’s HTML.

Integrate Facebook Ads with Lead Capture

Given how powerful Facebook Ads are, it’s best to use them to attract and direct people not only your website and to individual landing pages. Make sure only your target audiences click on your ads because you can use Facebook’s granular settings for demographics.

But ultimately, it’s good Ad design that makes Facebook Ads attention-grabbing. For your next ad, incorporate the following:

  • Color psychology

    People associate different colors with different concepts. Make sure your color scheme is aligned with the branding and image you want your products or services to have. It should also evoke the response you want from your target audiences.

  • Faces

    Like attracts like, so it’s not surprising if people are drawn to faces in ads. In fact, people can see faces even in objects, a phenomenon that is known as pareidolia. Go with a close-up photo of a face with the eyes looking straight at the viewer. This kind of image elicits the strongest response.

When you produce compelling Facebook ads for your landing pages and leverage Facebook’s tools for your ad campaigns, you’ll capture more leads and create more conversions.

Data-Based Insights for Your Facebook Posts [Infographic]

Data Based Insights for Your Facebook Posts-infographic-315

Data Based Insights for Your Facebook Posts-infographic-315People are complicated creatures. Big Data analysis of their behavior on social media platforms makes their habits and tendencies easier to understand. These data-based insights, research by BuzzSumo, reveal several ways that you can alter your engagement on Facebook to improve your outreach.

Write Shorter Posts

In today’s lightning-paced world, it comes as little surprise that posts with 50 words or fewer are the most shared. The digestible snippet is more effective than the lengthy monolog. Furthermore, it’s okay to use a shorter post with a link to drive traffic to a more in-depth article.

Include Video

Even better, add visual content to your words. Multimedia content, especially videos, are shared more frequently than posts with just text. They also revealed the effectiveness of having a social media marketing campaign. Highlighting the idea of engaging with the target audience directly and continuously over time.

Data-Based Insights for Your Facebook Posts

Our thanks to TheDrum.com for this informative infographic.

The Business of Mother’s Day [Infographic]

[Infographic] The Business of Mother’s Day

[Infographic] The Business of Mother’s DayOn Mother’s Day, people are more than willing to spend on gifts to show their love not only for their own mothers, but also the other mothers they know like stepmoms, wives, sisters, aunts, etc.

Thus, businesses shouldn’t let Mother’s Day pass by without a plan. It’s not only a great day to honor mothers, but also a great day for boosting sales. The numbers already speak for themselves:

  • Spending for gifts peaked at $21.2B in 2015, a giant leap from $11.5B in 2005.
  • Online consumers spend an average of $225.87, and 1 in 3 of them use their smartphones to buy gifts.
  • As many as 30% of shoppers buy their gifts only a week before Mother’s Day.

With an effective digital marketing campaign and a convenient purchasing process, you can attract those last-minute shoppers who just want to buy gifts off the internet quickly and easily.

This awesome infographic comes from TheShelf.com. Thanks for all your hard work!

The Business of Mother’s Day
Courtesy of: The Shelf