Category Archives: Lead Capture

The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]
You’ve heard of influencer marketing, and what it can do for your business. But did you know that working with micro-influencers can help your brand get the most bang for your marketing buck? Working with other types of influencers can also be a cost-effective marketing strategy that delivers high ROI. But micro-influencers provide a unique set of benefits that other influencers cannot. Specifically,  a higher degree of engagement and authenticity. Therefore, micro-influencers are quickly becoming Read more [...]

Use LinkedIn to Increase Lead Generation Traffic to your Website

Use LinkedIn to Increase Lead Generation Traffic to your Website
Some social media sites are better than others for garnering the traffic you want to attract. If your focus is on B2B, you’re likely to find that LinkedIn, the world’s biggest professional networking site will bring your website targeted traffic. With its 467 million users, LinkedIn drives more hits to corporate websites than any other social media platform. Here are some tips to maximize LinkedIn’s potential: Complete Your Profile Your profile is a visual presentation of your business, Read more [...]

Why Your Inbound Marketing is Failing [Infographic]

Why your Inbound Marketing is Failing - 315
Don't give up on inbound marketing just because you're not getting a good ROI. You're probably committing these common, yet fixable, mistakes. Ill-defined buyer personas You can't predict the behavior and anticipate the needs of your customers if you don't have enough data for analyzing patterns in their actions. You should use data as a basis for creating your buyer personas so that you can create a highly-targeted campaign. Unclear direction You continually upload content, but it has to do Read more [...]

Seven Vital Components of Lead Generation [Infographic]

The Seven Vital Components of Lead Generation - 315(1)
Lead generation is the most important action our website should be doing for us. Thanks to our friends over at MarketingProfs for this great infographic on the seven vital Components of Lead Generation. Do you work hard to generate quality leads and turn prospects into paying clients? Here are some helpful tips to convert more leads to sales. Components of Lead Generation Resolve to find quality sources:  Do the businesses on the targeted list have a need that the company can provide a Read more [...]

How to Run an Effective Facebook Sweepstakes

How to Run an Effective Facebook Sweepstakes - 315
Many smart small business owners have boarded the social media marketing train, and with Facebook having more than 1.6 billion users, there is no reason not to. One of the best ways to use social media, specifically Facebook, to reach your target audience is to run a Facebook sweepstakes. However, before you jump into this, there are a few tips, tricks, and yes, even rules, that you must follow: The Legalities of Facebook Sweepstakes Now, before you open your business Facebook page and throw Read more [...]

5 Most Effective Online Lead Generation Strategies [Infographic]

5 Most Effective Online Lead Generation Strategies -315
Generating leads online usually, means going through several different avenues to get the customer contact information a marketer needs. These are the five most effective online lead generation strategies. Search Engine Optimization Creating quality content and building a good network of backlinks should help bring in potential customers through high positions on search engine ranking pages. Social Media Utilizing Facebook, Twitter, and Pinterest can help drive traffic to a website, thus can Read more [...]

Generate Leads with Waftio

Generate Leads with Waftio
Are you generating and capturing leads on your website? If not, your sales funnel is broken. Generating and capturing leads are two of the most important parts of a sales funnel. Without leads, it's difficult for any business to make money or be sustainable. You can nurture the leads you capture to become paying customers and brand advocates. From your website, you can get insightful information about your visitors. This information can help you reach them with more relevant content Read more [...]

Double Your LinkedIn Connections In Five Minutes Per Day

Double Your LinkedIn Connections In Five Minutes
  Thanks wersm.com for this great infographic on LinkedIn. I can tell you that these work because I’ve used them. 1. Be more active- Comment, like and participate in group discussions. Send an invite to at least one contact per day. 2. Personalize- Add a personal message to the connection invite or posts to stand out. 3. Reach and be reached- Display contact information so it is easy for people to find and use, and use the alumni feature to find high school and college connections. 4. Read more [...]

SnapChat Marketing for Business

snap chat for business
Have you used Snapchat?  Considering the business uses? I found this great infographic about marketing on Snapchat from RedWebsiteDesign.co.uk. Snapchat is a video sharing app that lets users record and send videos around 10 seconds long to fellow users. These short videos, called snaps, are automatically deleted by the system after a set duration. Snapchat is now the fourth biggest social media sharing app with more than 100 million active users between 13 and 24 years old. Businesses Read more [...]