Category Archives: Lead Capture

[Infographic] What Is Marketing Automation?

[Infographic] What Is Marketing Automation-315
Marketing automation refers to software solutions that enable organizations to market on multiple platforms at the same time by automating repetitive actions. Some of its key benefits are: Higher revenue Streamline your marketing processes.  Therefore, they're more effective in achieving their respective purposes, all of which contribute to better profits. Increased productivity The extra time you save after automating can be spent on more important concerns, such as your core business needs. More Read more [...]

How to Use Instagram to Grow Your Website Leads

How to Use Instagram to Grow Your Website Leads
While platforms like Twitter and Facebook are frequently mentioned as excellent marketing tools, Instagram is quickly becoming an effective way to get more leads. Here are some tips to get you started: Add Links and Track Them Instagram is a great opportunity to get leads to your site is by driving traffic through a well-placed link. To track and measure the effectiveness of links, use services like as Ow.ly or Google URL builder. Knowing how many people visited your site through the link lets Read more [...]

15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email List
As the world’s leading social media platform, Facebook has an immense influence. You can use Facebook for many facets of your marketing, including growing your subscription list. Here are 15 quick tips: 1.  Contests Hold a fun contest with a cool prize, but don’t ask for likes or comments. Instead, ask people to promote your subscription list as part of the contest mechanics. 2.  Cover image It’s the first thing people see on your page, so mention your newsletter on your cover image. Read more [...]

Use a Content Calendar to Generate Leads

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In 1996, Microsoft founder Bill Gates said that content is king. Fast forward to more than 20 years later, and what he said still rings true. But in the 90s, there wasn’t as much competition. You were good to go with a basic site with some text because that’s what all websites looked like then. But now content can be delivered in so many ways and on so many platforms. You need to have a clear plan with the following steps to ensure your content marketing is effective: Identify your target Read more [...]

How to Integrate Facebook Ads with Lead Capture

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Landing pages don't have a lot of content because they're not meant to attract target audiences -- they're meant to convert them. You have to direct visitors to your landing page if you want to capture leads and make conversions. Waiting for the landing page to rank on search engines isn't going to happen. Turn to Facebook Ads How will you direct visitors to your landing page? One of the most efficient is via Facebook Ads. With more than 1.86 billion monthly active users, Facebook is the world’s Read more [...]

How to Use Facebook Live Video to Drive Leads to Your Website

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Facebook wants you to take advantage of the benefits of making videos with Facebook Video. You have the choice of creating live videos or using pre-recorded videos. Factors To Consider When Making a Video Anyone can make a video. But, if you want a video that people want to watch, one that excites and interests your viewers, there are a few things you'll want to consider. Engaging Your Audience If you get nervous in front of a camera, you might want to get someone to do your videos. Your audience Read more [...]

The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]
You’ve heard of influencer marketing, and what it can do for your business. But did you know that working with micro-influencers can help your brand get the most bang for your marketing buck? Working with other types of influencers can also be a cost-effective marketing strategy that delivers high ROI. But micro-influencers provide a unique set of benefits that other influencers cannot. Specifically,  a higher degree of engagement and authenticity. Therefore, micro-influencers are quickly becoming Read more [...]

Use LinkedIn to Increase Lead Generation Traffic to your Website

Use LinkedIn to Increase Lead Generation Traffic to your Website
Some social media sites are better than others for garnering the traffic you want to attract. If your focus is on B2B, you’re likely to find that LinkedIn, the world’s biggest professional networking site will bring your website targeted traffic. With its 467 million users, LinkedIn drives more hits to corporate websites than any other social media platform. Here are some tips to maximize LinkedIn’s potential: Complete Your Profile Your profile is a visual presentation of your business, Read more [...]

Why Your Inbound Marketing is Failing [Infographic]

Why your Inbound Marketing is Failing - 315
Don't give up on inbound marketing just because you're not getting a good ROI. You're probably committing these common, yet fixable, mistakes. Ill-defined buyer personas You can't predict the behavior and anticipate the needs of your customers if you don't have enough data for analyzing patterns in their actions. You should use data as a basis for creating your buyer personas so that you can create a highly-targeted campaign. Unclear direction You continually upload content, but it has to do Read more [...]