Category Archives: Lead Capture

Use a Content Calendar to Generate Leads

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In 1996, Microsoft founder Bill Gates said that content is king. Fast forward to more than 20 years later, and what he said still rings true. But in the 90s, there wasn’t as much competition. You were good to go with a basic site with some text because that’s what all websites looked like then. But now content can be delivered in so many ways and on so many platforms. You need to have a clear plan with the following steps to ensure your content marketing is effective: Identify your target Read more [...]

How to Integrate Facebook Ads with Lead Capture

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Landing pages don't have a lot of content because they're not meant to attract target audiences -- they're meant to convert them. You have to direct visitors to your landing page if you want to capture leads and make conversions. Waiting for the landing page to rank on search engines isn't going to happen. Turn to Facebook Ads How will you direct visitors to your landing page? One of the most efficient is via Facebook Ads. With more than 1.86 billion monthly active users, Facebook is the world’s Read more [...]

How to Use Facebook Live Video to Drive Leads to Your Website

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Facebook wants you to take advantage of the benefits of making videos with Facebook Video. You have the choice of creating live videos or using pre-recorded videos. Factors To Consider When Making a Video Anyone can make a video. But, if you want a video that people want to watch, one that excites and interests your viewers, there are a few things you'll want to consider. Engaging Your Audience If you get nervous in front of a camera, you might want to get someone to do your videos. Your audience Read more [...]

The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]
You’ve heard of influencer marketing, and what it can do for your business. But did you know that working with micro-influencers can help your brand get the most bang for your marketing buck? Working with other types of influencers can also be a cost-effective marketing strategy that delivers high ROI. But micro-influencers provide a unique set of benefits that other influencers cannot. Specifically,  a higher degree of engagement and authenticity. Therefore, micro-influencers are quickly becoming Read more [...]

Use LinkedIn to Increase Lead Generation Traffic to your Website

Use LinkedIn to Increase Lead Generation Traffic to your Website
Some social media sites are better than others for garnering the traffic you want to attract. If your focus is on B2B, you’re likely to find that LinkedIn, the world’s biggest professional networking site will bring your website targeted traffic. With its 467 million users, LinkedIn drives more hits to corporate websites than any other social media platform. Here are some tips to maximize LinkedIn’s potential: Complete Your Profile Your profile is a visual presentation of your business, Read more [...]

Why Your Inbound Marketing is Failing [Infographic]

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Don't give up on inbound marketing just because you're not getting a good ROI. You're probably committing these common, yet fixable, mistakes. Ill-defined buyer personas You can't predict the behavior and anticipate the needs of your customers if you don't have enough data for analyzing patterns in their actions. You should use data as a basis for creating your buyer personas so that you can create a highly-targeted campaign. Unclear direction You continually upload content, but it has to do Read more [...]

Seven Vital Components of Lead Generation [Infographic]

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Lead generation is the most important action our website should be doing for us. Thanks to our friends over at MarketingProfs for this great infographic on the seven vital Components of Lead Generation. Do you work hard to generate quality leads and turn prospects into paying clients? Here are some helpful tips to convert more leads to sales. Components of Lead Generation Resolve to find quality sources:  Do the businesses on the targeted list have a need that the company can provide a Read more [...]

How to Run an Effective Facebook Sweepstakes

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Many smart small business owners have boarded the social media marketing train, and with Facebook having more than 1.6 billion users, there is no reason not to. One of the best ways to use social media, specifically Facebook, to reach your target audience is to run a Facebook sweepstakes. However, before you jump into this, there are a few tips, tricks, and yes, even rules, that you must follow: The Legalities of Facebook Sweepstakes Now, before you open your business Facebook page and throw Read more [...]

5 Most Effective Online Lead Generation Strategies [Infographic]

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Generating leads online usually, means going through several different avenues to get the customer contact information a marketer needs. These are the five most effective online lead generation strategies. Search Engine Optimization Creating quality content and building a good network of backlinks should help bring in potential customers through high positions on search engine ranking pages. Social Media Utilizing Facebook, Twitter, and Pinterest can help drive traffic to a website, thus can Read more [...]