Lead nurturing has become even more vital in recent years, and for a good reason. For one, very few customers buy at the first meeting. Furthermore, most studies show that only 2% do. The others often need convincing, which can take days to months, depending on the industry and type of customer. Moreover, effective lead nurturing boosts customer loyalty and prolongs the life of customer relationships.
To this end, Grazitti Interactive has developed an insightful guide (presented as a beautiful infographic) to help you better appreciate the need for effective lead nurturing and get you started on a nurturing campaign.
Key Takeaways
- Nurturing guarantees increased purchases: If you’ve struggled to close purchases, nurturing can be extremely valuable. It increases purchases by up to 50%.
- Multiply your sales opportunities: Do you struggle to find sales opportunities? Lead nurturing increases sales opportunities by up to 20 percent.
- Increase sales-ready leads: Sales-ready leads are contacts who are almost ready to purchase. Nurturing increases sales-ready leads by 50%.
- Enjoy increased response rates: How often do you go without getting a response from leads? Nurturing increases response rates by 4x to 10x (400% to 1000%) at a 33% lower cost.
Check out the rest of the Grazitti Interactive guide to find out other advantages of effective lead nurturing and learn key strategies for effective nurturing.
