How Do Small Businesses Earn Customer Loyalty? [Infographic]

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Retaining customers is cheaper than acquiring new ones, so if you’re running a small business, you should allot more resources on earning your customers’ trust and eventually, their loyalty.

Earn Customer Loyalty

The good news is that many people prefer to patronize small businesses instead of big corporations. According to a survey, 86% of respondents said they’re fine with paying a little more to work with a small business. In fact, 47% are also willing to go out of their way to shop from a local seller. If they’re happy with their experience, 59% always tell other people about it. These statistics show that the odds are in your favor.

Deliver Great Customer Service

But that’s only one foot in the door because great products and services aren’t enough. To actually retain customers, you also need to consistently deliver great customer service that’s timely, relevant, and effective. Respondents of the aforementioned survey have different reasons when asked about what earns their loyalty, but great customer service still nabbed the top spot.

Create a Personalized Experience

Next on the list is a personalized experience. People appreciate it when businesses make them feel special and seen, and not just another sale to add to a quota. They like memorable interactions, exclusive events, tailored discounts, sneak peeks, and early access to new inventory.

This is just the tip of the iceberg. To delve into how to earn customer loyalty in more detail, refer to Salesforce’s infographic.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.