Retaining customers is cheaper than acquiring new ones, so if you’re running a small business, you should allot more resources on earning your customers’ trust and eventually, their loyalty.
Earn Customer Loyalty
The good news is that many people prefer to patronize small businesses instead of big corporations. According to a survey, 86% of respondents said they’re fine with paying a little more to work with a small business. In fact, 47% are also willing to go out of their way to shop from a local seller. If they’re happy with their experience, 59% always tell other people about it. These statistics show that the odds are in your favor.
Deliver Great Customer Service
But that’s only one foot in the door because great products and services aren’t enough. To actually retain customers, you also need to consistently deliver great customer service that’s timely, relevant, and effective. Respondents of the aforementioned survey have different reasons when asked about what earns their loyalty, but great customer service still nabbed the top spot.
Create a Personalized Experience
Next on the list is a personalized experience. People appreciate it when businesses make them feel special and seen, and not just another sale to add to a quota. They like memorable interactions, exclusive events, tailored discounts, sneak peeks, and early access to new inventory.
This is just the tip of the iceberg. To delve into how to earn customer loyalty in more detail, refer to Salesforce’s infographic.
