All posts by Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

Technical SEO Checklist 2020: Site Audit & Best Practices

Infographic Technical SEO checklist.

Infographic Technical SEO checklist.

“Technical SEO” is a term many business owners dread. As the name suggests, it involves a lot of technical stuff. For instance, from crawling to indexing to XML sitemaps and everything in between. Many small business owners have never dealt with these processes in the past.

Unfortunately, there’s no escaping technical SEO – because, without good technical SEO, your website is doomed to fail.

Tips and Best Practices

The Blue Ocean Group realizes the challenges associated with technical SEO and has rounded up tips and best practices to make your work easier.

Therefore, You don’t need to handle all the coding and design on your own. You can always find a professional to do it for you. But, it’s critical that you understand what’s going on as it helps you keep your site in the best shape possible and extract maximum benefit from your online presence.

Technical SEO Checklist Highlights

Among other things, the Blue Ocean Guide, which is available in the form of a very easy-to-scan infographic, recommends that you;

  • Secure your site with HTTPS
  • Develop a robust architecture for your site
  • Make your URL structure SEO friendly
  • Identify and fix crawling and indexing issues
  • Paginate your web pages
  • Invest in rich snippets and structured data

Check out the infographic from The Blue Oceans Group to discover how to implement these and several other technical SEO tips and best practices.

 

 

5 Important Stages in the Content Marketing Process

5-important-stages-in-the-content-marketing-process

5-important-stages-in-the-content-marketing-process

When used well, content is capable of helping one maximize the connection with the target audience and turn out as a key resource in the business. Content is able to boost brand awareness, exposure, and even lead to business success since potential customers are made aware of the brand and its expertise.

In order to come up with content that is capable of appeasing customers, it’s important to adopt the following stages in the content marketing process.

Research

Create content by having the target audience in mind. Understanding the audience includes detailed research of basic factors such as age, gender, location, behavior, and interests. Dedicated efforts and methodical research will lead content creator to the right audience.

Goal setting

This involves the visualization of the final result of content marketing. Content marketers ought to establish goals to determine the effectiveness of strategies, general direction, and methods used to create content.

Strategy

Content marketing strategy is an outline of key business and customer needs. It also outlines the methods that will use content to address the needs of the customers. Content strategy should include reasons for the creation of the content, risks, and vision for the success of the brand.

Content marketing, when done in the right way, is a sure method to increase product awareness. Check out the infographic below for more information on the content marketing process and strategies to boost your sales.

The Best Time to Post on Social Media in 2020

The Best Time to Post on Social Media in 2020.

The Best Time to Post on Social Media in 2020.

The key challenge when creating social media content is rising above other posts and becoming outstanding. Social media algorithms are moving away from reverse-chronological timelines towards relevance-based curation. Content creators must be dynamic in refining their tactics in coming with high-quality content and maximizing opportunities to gain engagement.

With social media having different users, it becomes imperative to know the best time to post on social media to target preferred users.

Instagram

If you are selling or marketing on Instagram, the ideal time to post is generally during lunch hours (11 a.m. to 2 p.m.). Additionally, in the evening (anytime from 7 p.m.). The majority of Instagram users prefer to log in using smartphones, something that leads them not to browse during work hours.

Facebook

In order to get maximum exposure on Facebook, the best time to post during the week is in the afternoon.  Generally from 1 p.m. and 4 p.m. The reason the Facebook content is likely to reach many users is that most people use desktops and log in during downtimes at their work. The best time to post is Sunday at 3 p.m. It’s worth noting that weekends get the highest level of engagement.

LinkedIn

The ideal time to post on LinkedIn is a few hours before noon, mainly between 10 a.m. and 12 p.m. Since LinkedIn is popular with recruiters, businesspeople, and salespersons, the highest use usually tends to be during work hours.

When a marketer knows the best time to post on social media to meet a large pool of audiences, then success is assured. Thanks to Zenesys.com for this informative infographic.

[Infographic] 55 Web Design Statistics in 2020

Infographic of 55 Web Design Statistics in 2020.

Infographic of 55 Web Design Statistics in 2020.

For a fresh web design for business and one capable of increasing visitors and consequently the bottom line, one must know what to do to have a website that results in business success. Keeping up with new trends and statistics on what works best in 2020, one is able to see possible areas to improve web design and ultimately help build a more ideal website for your target audience.

Must-Know Web Design Statistics

Website Design

48% of users judge a business’ credibility by how its website is designed. 94% of visitors create the first impression of a website based solely on the design of it. Additionally, 38% will leave if your website is not appealing after only the first 0.5 seconds they are on the site. Furthermore, statistics show that a bad user experience turns away 88% of online shoppers. Make sure your web design is appealing and user friendly!

Mobile Friendly

57% of users tend not to recommend a business having a website that is not mobile-friendly. A user-friendly site is so important. With 16 % of users in the United States only accessing the internet through a mobile device, if you don’t have a mobile-friendly site you will lose those customers. 50% of e-commerce is done on a mobile device. Expectations are for this trend to keep increasing. If your business website is not mobile-friendly, this should be a priority as companies with a mobile-first website increased their sales by 68%.

It’s clear that the website’s design does play a crucial role in a business. Make sure your website has an appealing design, is user-friendly, and is mobile-friendly to increase the traffic into your business. Check out more of these web design statistics of 2020 in the infographic below!

https://www.ukwebhostreview.com/blog/web-design-statistics/

Visualizing the Social Media Universe in 2020

Visualizing the Social Media Universe in 2020-1

Visualizing the Social Media Universe in 2020-1

The social media universe is rapidly expanding. According to multiple sources, we’re already at 3.8 billion social media users – over half of the global population. More importantly, the number of social networks keeps rising. An August 2020 Statista report shows that there are currently at least 15 social platforms with 300+ million monthly users.

Visual Capitalist has been following the usage trends and early this year, drew up a popularity map of the major social platforms globally and by geographic location. It’s a fascinating infographic.

How Are the Big Boys Performing?

The list starts with the Zuckerberg Empire, comprising Facebook, Instagram, WhatsApp, and Messenger. Facebook is the most popular of the three and globally, with 2.6 billion users. Many experts foresee the platform hitting the three billion mark in the next few years.

At second place is WhatsApp. Acquired by Facebook in 2014 for a price of $16 billion, $4 billion in cash, and $12 billion in Facebook shares, WhatsApp is currently used by a whopping 2.0 billion people worldwide. What’s more, the WhatsApp platform processes 65 billion messages every day or 54 million messages per minute.

Check out this social media universe infographic for yourself to find out how the other social media platforms have performed in 2020 so far. Whether you’re a marketer or business owner, you’re certain to glean some useful insight.