All posts by Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

Lead Generation Trends [Infographic]

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Lead Generation Trends

1. No single channel, no unique device

Diversity with a focus on your ideal client is the name of the game in 2017.

The key to success lies in leveraging the channels, Facebook, Twitter, LinkedIn, etc., your target group uses combined with a strategic plan to grow sales.

An online marketing campaign can’t be focused only on desktop computers. In the US, at least 2/3 of the population uses a smartphone to access the internet. Mobile friendliness is vital for every single business online.

2. Quality-driven content marketing = quality lead generation

Per dollar spent, content marketing generates at least 3 times more leads than conventional marketing techniques.

The immense amount of content available is increasing every day. Most of it is mediocre content published for SEO with a small portion of valuable content. Focus on content quality instead of quantity and frequency. Content is aimed at precise audiences and customers in specific phases of the Buyer’s Journey.

3. Customized lead generation tools

Customized lead generation tools that fit the lead’s requirements provide an engaging user experience and generate more contacts for the business.

These types of tools include:

  • Gated content in online presentations or videos
  • Quizzes and calculators
  • Integrated microsites to track specific user engagement

4. Data-driven lead generation

42% of marketers consider that lack of quality data is their most significant obstacle to quality lead generation.

Detailed information on prospects can give valuable insights into the prospect’s journey on the sales funnels. It can also help sales reps make more accurate decisions based on data analysis.

5. Automated prospecting

70% of businesses currently use a marketing automation solution. A company’s CMO invests more in automation technologies than a CIO in IT.

What’s the innovative trend here? Automated prospectingaut. Now we see lead scoring and even some follow-up automated.

Our thanks go out to Tenfold.com for the inspiration for this infographic.

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What Makes a Slogan Successful? [Infographic]

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What-Makes-a-Slogan-SuccessfulAs a small business owner, it’s likely that you’re always on the hunt for new ways to bring in more customers. One excellent strategy that guarantees a stable stream of qualified leads and repeat customers is a strong brand slogan.

Slogans, like “Think Outside the Bun” from Taco Bell and “Just Do It!” from Nike are the glue that attaches people to those brands. For Nike, in particular, that simple slogan is the reason the brand reinvented itself to regain its status as an industry leader.

Fortunately, you too can find that unique and powerful slogan to help your business move to the next level. All you have to do is ensure that the slogan is;

  • Succinct

    The most endearing brand slogans are short, catchy, and quick off the tongue. If you can give your slogan a rhythm, similar to a song chorus, that would make it even more memorable.

  • Consistent

    The slogan should also complement your other branding efforts. For instance, if you’re a cleaning company that advocates for green cleaning methods, the slogan should effortlessly convey that message.

  • Timeless

    Lastly, it’s imperative that you choose words that can stand the test of time. Go for wording that would be useful even five years from now, avoiding phrases that may be rendered obsolete by technology or near-future events.

Thank you, Hubspot for this spot on infographic!

How Effective is Inbound Marketing – Statistics and Trends [Infographic]

How-Effective-is-Inbound-Marketing-Statistics-and-Trends-Infographic-315

How-Effective-is-Inbound-Marketing-Statistics-and-Trends-Infographic-315Inbound marketing has turned out to be a goldmine for digital marketing. It helps marketers easily generate new leads in an age where doing so takes enormous effort. It’s incredibly effective at customer retention. And, as long as you’re producing good content, keeping track of your progress, and continually improving your tactics, it guarantees steady growth.

Not convinced? The following are several stats and trends to give you a taste of what you can expect from an inbound campaign.

  • Inbound marketing costs way less:
    On average, an inbound lead costs 61% less than an outbound lead.
  • Save $14 for every new customer:
    It costs $14 less to acquire a new customer through inbound marketing.
  • You’re guaranteed a positive ROI:
    To be precise, 41% of inbound marketers see a positive return on investment. Of those who blog, 82% see a positive ROI.
  • Inbound is excellent for B2B:
    Up to 80% of business decision makers prefer to learn about services and value propositions from a series of articles; not advertisements.
  • Content is king:
    Content marketing costs 62% less than traditional marketing while generating 3x as many leads.
  • Increase site conversion:
    Inbound marketing doubles average site conversion rate from 6% to 12%.
  • Generate more sales:
    If professionally executed, inbound marketing is 10X better at generating sales compared to outbound strategies.

Thanks to our friends at Invespcro.com for this interesting infographic about Inbound Marketing.