All posts by Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

How Facebook is affecting our minds [Infographic]

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How-Facebook-is-affecting-our-minds-700With 2.41 billion monthly active users as of June 2019, Facebook is still the biggest social media platform around. This isn’t a surprise considering how Facebook is designed to be addictive in many ways. Here are some ways Facebook is affecting our minds.

4 Ways Facebook is affecting our Minds

1) A notification — whether’s it a for a like, react, share, or comment — serves as a dopamine hit especially if it’s a positive social interaction. Each hit adds to one’s addictive compulsion, affecting the brain the same way meth, crack, and heroin do.

2) Veteran netizens have different brains compared to newbie netizens, but it doesn’t take much to alter the brain in the first place. Activity in the prefrontal cortex increases in newbies after spending only five hours on the internet, particularly on social media. The more time spent online, the more the brain atrophies.

3) So-called internet addicts develop smaller brain areas for processing emotion, motor control, memory, speech, and sensory input. The size difference is around 10 to 20 percent smaller compared to non-addicts.

4)  Internet addiction is a real thing, and it’s recognized as an official disorder in China, Taiwan, and Korea. As many as a third of teenagers in these countries are addicted to the internet.

The internet is a wonderful tool, but like any other tool, it can either destroy you or empower you depending on how you wield it. Use it wisely!

Thanks to our friends at Mashable for this eye-opening infographic.

Must-Know Facts for Small Business Websites

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Must-Know-Facts-for-Small-Business-Websites-700Nowadays, most people are online, so small businesses will thrive better when they have their own websites. But because of tough competition, having a website isn’t enough — it should be optimized for search engines too for the following reasons:

Small Business Website Facts

1) Google is still the market leader.

Google gets 81% of the global desktop search traffic, which means many people use it as their primary search engine.

2) Searches jumpstart the buying process.

As many as 89% of customers begin the buyer’s journey with search queries, and 80% of them look only at top results.

3) Local business are subject to research.

Around 80% of people look up a business (including local ones) online before even visiting its physical store.

4) Search engines are stronger than social media.

Search results provide thrice as much traffic than posts on social media.

Unfortunately, small businesses are not taking advantage of these facts, as the following numbers indicate:

  • Only 17% of small businesses invest in search engine optimization (SEO) and 25% in online marketing.
  • Around 71% of small business don’t hire experts; instead, they do their own online marketing, which is not as effective.
  • Almost half of small business websites (around 44%) don’t have a responsive website.

Don’t let your small business get left behind. Learn more about SEO for small business websites from this infographic from Milkwhale.

[Infographic]How to Write the Best Social Media Posts

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[Infographic]How to Write the Best Social Media Posts-700Many marketers still don’t get the maximum reward for their social media endeavors because they don’t create posts right. A lot of marketers, for instance, include as many hashtags and emojis in a post as they wish, not realizing that there are guidelines around these elements.

If you want more engagement (likes, shares, comments, and follows), you need to start following industry best practices.

Luckily, CoSchedule has done the hard work for you. The company has analyzed more than 6,399,322 messages from 11 expert studies to determine what a great social media post looks like. Better still, they’ve done this for all the major social media networks, including Facebook, YouTube, Twitter, Instagram, and Google Plus.

Best Social Media Post Findings

The first thing you learn from the findings (which are presented in the form of an infographic) is that many marketers are possibly using too many hashtags, even where none are required. According to the report, Facebook posts, for instance, don’t need hashtags. If you’re including hashtags in your Facebook posts, you’re doing your marketing wrong. Instead of hashtags, focus on finding great emojis. More importantly, you need just one emoji per Facebook post.

Check out the infographic from CoSchedule to learn more about how to best use hashtags and emojis in your social media posts. You’ll also discover the best post length for your favorite social media networks!

Instagram Statistics 2019

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Instagram-Statistics-2019Instagram is the fastest growing social media network. That’s no longer news. What you might not know, however, is how fast the platform is growing. Let’s looks at Instagram Statistics 2019.

Einstein Marketer has compiled an exhaustive, easy-to-comprehend, infographic to help you understand and appreciate Instagram’s growth in 2019.

Instagram Statistics 2019: Highlights

First and foremost, Instagram is now home to one billion+ users. Up to 500 million of these users post on their Instagram accounts at least once every day. It’s also worth noting that 12% (121 million) of the users reside in the United States.

The majority of the users are female, as expected. What you perhaps didn’t know is that the gap between male and female users isn’t as large as others may want you to believe. At the moment, female users make up 50.4% of the total users, while male users make up 46.4% of the users.

It’s also impressive to learn that the users are spread throughout all groups, meaning that you can reach just about anyone with Instagram. Young adults aged 18 to 34 years, however, are the biggest fans of the platform, accounting for 61% of the Instagram population.

The infographic goes into many other details, including; the impact of the famous Stories feature, Instagram for Business, location posts, and hashtags (#). You’ll also find out the best times to post on Instagram.

How often to post on Social Media [Infographic]

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How-often-to-post-on-Social-Media-Infographic-700Businesses have to maintain an active social media presence, or else customers will choose their competitors when searching for services or products. However, it can be difficult for a business to determine how often to post on social media.

How Often Businesses Should Post on Facebook

How often a business posts on Facebook depends mainly on how many followers they have. When they have less than 10,000 followers, they should post a single post per day. When it exceeds more than one post, it gets approximately 60 percent fewer clicks per post. For companies with over 10,000 followers, they should post 1 to 2 times per day.

How Often to Post on Twitter

Businesses have to tweet enough to get noticed. To get the highest response rate, companies have to tweet 2 to 5 times per day.

How Often to Post on Instagram

Businesses should post 1 to 2 posts on Instagram per day. However, companies should publish only high-quality content that has value to the audience.

How Often to Post on LinkedIn

LinkedIn advises business owners on how often to post on their network. When businesses post 20 times per month, they can reach 60 percent of their audience.

Equipped with the above information, businesses have everything they need on the number of times they post each day on social media. Thanks to LouiseM.com for this helpful infographic.

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