All posts by Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

A Guide to Instagram Stories [Infographic]

A-Guide-to-Instagram-Stories--Infographic-315
Instagram Stories is a quick and easy way to share content. Unlike the classic Instagram grid for which you have to consider what to curate and how to sustain a theme, Stories allow you to be more spontaneous. This infographic is a nice guide to Instagram Stories for business. Given that, here's how you can use Stories to your advantage: Be prepared You can upload photos or videos that are 24 hours old at most. Because of this constraint, make a plan of the story you want to tell, especially Read more [...]

Email Marketing Checklist [Infographic]

Email Marketing Checklist
Email is not dead, so don't abandon it just yet. This old way of reaching out to customers can be rejuvenated. Use this email marketing checklist to whip your email marketing in shape. 1) Personalize Emails lose their hold when they read like auto-generated content. Therefore, to make messages look as personalized as possible, make sure to create content based on your subscriber's most recent behavior, local weather, and specific location. As an added cherry on top, add their name to a compelling Read more [...]

Real Time Mobile Use [Infographic]

Real Time Mobile Use
Have you ever wondered how your potential customers use their mobile devices? This information is essential to learning how to optimize your buyer journey, the type of marketing tactics that work best for your audience, and what you need to be doing on your mobile channel. With real time mobile use data, you get to take a deep dive into the typical activities of your prospective customers. Here are a few interesting insights into what they're doing on their smartphones and tablets. Social Media A Read more [...]

Qualities of a Good Inbound Marketer

Qualities of a Good Inbound Marketer-infographic-315
What differentiates a good inbound marketer from a bad one? It all boils down to a set of important traits: Analytical To find success in inbound marketing, you need to know learn how to understand data and use it to your advantage. Data is useless if you can't develop useful strategies from it. There are several metrics to keep track of, but it's worth investing time to each. For example, a high unsubscribe and a low open rate mean something. You're probably sending emails too often, or offering Read more [...]