All posts by Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

29 EMAIL EXPERTS on Email Marketing Trends to watch in 2021

Email Marketing Trends to watch in 2021

Email Marketing Trends to watch in 2021Email marketing will explode in 2021. That’s according to email marketing experts from 29 of the world’s largest organizations. Here are email marketing trends to watch for in 2021.

And, no, it’s not just about conversions and ROI. The all-important bottom-line metrics will grow too. However, we’re about to witness perhaps the biggest explosion of trends that could make email more important. As well as more relevant than ever before, driven mainly by the impacts of the coronavirus.

What Changes?

A lot! The experts cover every inch of the email marketing landscape, from email architecture to the rising popularity of dark mode, and email pivoting to augmented reality. In all these areas, we’re likely to witness several new trends and approaches.

For instance, Megan Le, Content Marketing Manager at Litmus, predicts that empathy will be a big thing in 2021. We’ve already seen the trend before, as marketers finally accept that sharing in the customer’s feelings is the best way to appeal to their hearts.

Customers will need that empathy even more in 2021, given the consequences of the Covid-19 pandemic on everyday life. Adjusting your tone to show that you care for the customer’s suffering, real or perceived, during the pandemic will be key to getting through the door.

Check out the rest of the predictions at Eplers Email to glean valuable tips to improve your email marketing campaigns over the next 12 months in the infographic below.

29 Email Experts on Email Marketing Trends to watch for in 2021

Source: 29 Email Experts on Email Marketing Trends to watch for in 2021

[Infographic] Small Businesses and Link Building

Infographic- Small business and link building.

Infographic- Small business and link building.

For a long time, savvy businesses have relied on link building to strengthen their market authority and expand their reach. Link building also enhances brand visibility and can boost SEO performance.

Unfortunately, many marketers and business owners still don’t know what link building is. Among those that do, very few understand link-building best practices. Some even use illegal linking practices, putting them at risk of hefty penalties, while those applying white hat methods may be focusing on the wrong areas.

For this reason, BuzzStream recently set out on a journey to gather the facts to help small business owners make better link-building decisions.

Survey Findings

It turns out, many small businesses understand the importance of link building. However, very few have a link-building strategy in place. Of the 612 respondents, 62.7% understand the importance of link building. But only 22.5% were currently using one.

More interesting, a significant proportion of those who understand the importance of link building don’t know the fundamentals of a link-building strategy. 52% cannot even define link building, and 74.3% don’t know the difference between internal and external links. It’s a sorry state, to say the least.

Read the rest of the report (it includes several infographics) to find out more about the state of link building in 2021 and discover tips to improve your marketing campaign.

[Infographic] 15 TikTok Tips to Maximize Your Branded Content Efforts

TikTok Tips Infographic.

TikTok Tips Infographic. TikTok has taken the world by storm. It’s predicted to hit a billion users in 2022. Are you ready to take advantage of it for business? If not, here are a few TikTok tips to get you started:

1) Find your target audience

The biggest user range on TikTok is 13-17 as expected, but the next biggest are 18-24 and 35-44. With more than 100 million users in the US alone, you’re going to catch a big part of your market through TikTok ads.

2) Form your persona

Users spend more than 85 minutes on TikTok. It’s just a matter of knowing how to reach them through your brand’s persona. Pick at least one popular category that aligns with your brand’s values.

3) Tell them about yourself

TikTok is about showcasing personality, so go all-in on your brand’s profile. Fill out the bio section with info and links to your other social media accounts. Make posts that give users more information about your brand.

4) Engage with your community

TikTok lives on engagement, more so than other social media platforms. Engagement on Instagram is only 1% compared to TikTok’s 8%. Knowing this, make comments on other videos as your brand, and reply to comments on your own posts.

Check out the other 11 TikTok tips to maximize your branded content efforts in this infographic from Thrive.

The Top 6 Social Media Trends of 2021 [Infographic]

The Top 6 Social Media Trends of 2021 - Infographic.

The Top 6 Social Media Trends of 2021 - Infographic.

The way people use social media is changing, and so marketers must change the way they use social media too. Although the various social networks are still primarily viewed as platforms to connect with friends and loved ones and share light moments, user preferences, time spent on the platforms, and how often the average user logs in have changed. Read on for social media trends for 2021

Even the things people share have changed. For instance, memes are now some of the most popular content on social media. Many people spend hours on their favorite social networks just scrolling through and enjoying memes.

You need to constantly keep an eye out for such trends and find ways to take maximum advantage at the early stages.

Top Trends 2021

Fortunately, Social Media Today has compiled a list of the top trends to look forward to in 2021.

Tik Tok

Among others, the rise of TikTok is something every marketer must take very seriously. TikTok currently boasts just over 1.0 billion monthly users, or 1.1 billion, according to some reports. It also records 1.0 billion watched videos per day. The most-watched TikTok video to date has 2.2 billion views! It tells you everything you need to know about the platform’s marketing potential.

Check out the rest of the infographic below to learn more about marketing opportunities on TikTok and discover other social media trends for 2021.



Top Challenges and Benefits of AI Chatbots

Infographic of challenges and benefits of AI chatbots.

Infographic of challenges and benefits of AI chatbots.

Chatbots have become a vital tool in modern-day business communication. They are critical for customer support and help improve the overall customer experience. Indeed, 61% of consumers say they prefer to communicate with brands via bots, citing speed and availability as the two main advantages of AI chatbots over human support.


1. Available 24/7

Bots are available 24/7 and respond to queries quickly. Also, they don’t tire. Customers can ask bots as many questions as they wish without the bot feeling overwhelmed. It’s a quality that human support teams lack. Humans tend to get agitated when they feel the customer is asking too many questions.

2. Helps You Improve Customer Satisfaction

The advantages don’t end there. Timely and reliable customer service often means greater customer satisfaction – and that’s precisely what you can expect from chatbots. Customers leave feeling more satisfied with the experience, leading to repeat purchases and greater loyalty. The trickle-down benefits are endless.


1. Chatbot Security

Unfortunately, bots also present marketers and brands with a few tough challenges. For instance, security remains a significant bottleneck, with phishing bots now a huge concern. Hackers have found an easy way to use bots to lure victims into filling out forms and submitting personal information, credit cards, bank account information.

Shane Baker takes a closer look at more of these benefits and challenges and offers viable solutions to help marketers make better use of AI chatbots. You can also check out all the costs and benefits in the infographic below.