All posts by Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

Social Media Marketing Tips to Maximize ROI [Infographic]


Social-Media-Marketing-Tips-to-Maximize-ROI-InfographicThe importance of social media as a marketing strategy for your business goes beyond improving site traffic. With social media, you have a good chance of establishing committed brand advocates, driving sales and leads, and eventually turning your business into a huge success.

With social ROI, you get a good understanding of your position, destination, and where you should be headed if you are to succeed. The following social media marketing tips will give you a better chance of maximizing your ROI.

Make a Plan

The first step in achieving social media marketing success is identifying opportunities and planning on what should be done. You need to answer the following questions when developing a plan:

  • What do you want to achieve?
  • Who is your target audience?
  • Which are the most viable social media platforms?

Take Action

After making a plan with all the considerations in place, the next step is to implement the plan. You will need to exploit the opportunities observed in the plan and to align your efforts with a specific target market and goal in mind. You also need to use specific social media platforms, observed in the first step, to implement your plan. The aim of this stage is to generate a high return on investment through a formidable social media campaign.

Make Checks and Balances

To avoid making the same mistakes in your marketing campaign and improve as you move forward, you need to measure your progress as you move along.

You should pay attention to your KPIs and determine whether your original plan worked. Additionally, when you measure your results, you will be able to spot problematic spots of the process and avoid them in the future.

Wrapping It Up

Social media marketing is a crucial tool for success in any business industry. With the right approach, social media can help you increase your ROI and improve your business tremendously. The key to maximizing social media for your business success lies in: planning, taking the required action, and making the necessary checks and balances. The guidelines above are not comprehensive. However, they give you an idea of how to implement a formidable social media marketing strategy.

[Infographic] Social Media Statistics Marketers Need to Know in 2020



Businesses that use social media platforms for their marketing strategies are always keen on trending social media statistics. A look at these findings helps you update your current marketing strategies. Social media marketing can go through dramatic changes in the blink of an eye. Therefore, it is important to be on the lookout for where your audiences are turning to. As well, how to best connect with them. The following are some of the top social media marketing statistics in 2020.

Global Social Media Marketing Statistics

Social media marketing is fast-paced, making it difficult to tell between what is hype and what is valid. Here are some of the general statistics :

  • Social media had a following of over 3.5 billion users across the world in 2019. This figure represents almost half of the world’s total population.
  • The average person uses over 9 different social media networks and takes about 2 hours on social media.
  • A majority of social media users access social networks through mobile devices such as smartphones.
  • Instagram stories have gained increasing popularity as Facebook and Instagram continue to dominate the social media space.

Most Popular Social Networks

In the second quarter of 2019, Facebook came out as the largest social media platform having a staggering 2.41 billion active monthly users. Additionally, YouTube and WhatsApp followed closely behind Facebook with 2 billion and 1.6 billion users, respectively.

Wrapping It Up

For any business to succeed in its marketing, social media should be part of their marketing strategy. Hence, the key to effectively implementing social media into your marketing campaign is to remain updated with current consumer trends. Reviewing social media statistics is a good way of remaining on top of your social media marketing campaign. The following are some of the most revealing social media statistics to follow in 2020.

Thanks to StatusBrew for this eye-opening infographic.


Influencer Marketing Trends You Need to Know 2020


Influencer-Marketing-Trends-You-Need-to-Know-2020-700The growth of influencer marketing has been gradual but progressive. However, influencer marketing has seen its share of challenges arising from fake followers, clueless influencers that have no influence, and influencer posts that lack transparency. Nevertheless, the impact of this form of marketing is undisputed. Influencer marketing, no doubt, adapts to marketplace trends overtime. Here are some views on influencer marketing trends of 2020.

Combining Content Marketing, Influencer Marketing, and Social Media Marketing

Currently, many businesses consider content marketing, influencer marketing, and social media marketing to be separate kinds of online marketing. However, they are actually separate elements of one online marketing process.

The difference between these marketing elements is as follows:

  • Content marketing is all about creating and sharing content.
  • Influencer marketing a social media marketing focus on content distribution through social media accounts. The difference between influencer marketing and social media marketing is the person who creates and delivers the content.

In 2020, most businesses will merge all these processes into one comprehensive marketing strategy.

Brands Will Be Keen on Finding Influencers with Values That Match Their Own Values

One major challenge with influencer marketing over the years arises when brands are ashamed about their association with influencers who exhibit controversial behavior. Typical examples include when advertisers departed from Logan Paul’s YouTube channel when he uploaded a video of a suicide victim in one of Japan’s forest and PewDiePie’s partners leaving after several racist videos were posted.

The issue was that although not all supporters of Paul and PewDiePie’s flee from them most realized a mismatch between these people and their own brands. In 2020, the businesses will seek to find a better match between the values of their influencers and their own values.

Wrapping It Up

Influencer marketing is one of the tools that can help improve your brand and the success of your business. While studies have shown the effectiveness of this form of marketing, it is not without its share of weaknesses. One of the basic trends in 2020 will be to merge content, influencer, and social media marketing into one marketing strategy. Another trend will be to find influencers who do not contradict a business’s values. Influencer marketing will definitely feature these and many more improvements in the days to come.

Thanks to our friends at Influencer Marketing Hub for this helpful infographic.

15 Ways to Propel Your Business into the Future


Propel your business into the future. No matter what your business is, time doesn’t wait for you to keep up. Innovations in marketing, customer service, finance, and day to day operation of your business come quickly. Therefore if you don’t keep up you might easily end up left behind by the competition.

With that in mind, it’s important to keep innovating and looking for ways you can ensure that your business is as prepared as it can be for the future. Thankfully, preparing for the future doesn’t have to be intimidating. For example, here are 15 steps you can take now that will help ensure that your business is ready for whatever lies ahead.

What to do to Propel your Business into the Future

One important thing to consider is that being eco-friendly is only going to become more important. A lot of customers want businesses to use biodegradable packaging. Going paperless or offering work-from-home flexibility can help the environment and make employees’ lives easier.

It’s also crucial to keep an eye on big cultural trends. Whether it’s an increased focus on mindfulness and wellness or giving employees plenty of chances to advance their careers within the company, keeping up with changes to workplace culture can go a long way toward helping your employees be happy and productive.

Thanks to our friends at Fundera for this illuminating infographic.

Boost your YouTube Ad Campaign [Infographic]


Boost-your-YouTube-Ad-Campaign-Infographic-700Video is currently one of the best digital marketing channels. Did you know that 85% of consumers in the US watch an online video every month. Furthermore, videos generate 10X the ROI of still images. Indeed, in one survey, 54% of consumers said they’d like to see more videos from the brands and businesses they support. These are just some of the reasons today’s marketers are so in love with video. Here are some tips to boost your YouTube ad Campaign.

The question then becomes how to use video effectively. With more than 18,000 minutes of video content posted on YouTube every 60 seconds, it’s easy for your content, no matter how creative, to get lost in the noise. That’s where bumper ads come in handy.

Understanding YouTube’s Bumper Ads

Launched in 2016, YouTube bumper ads are a special kind of video ad that appear before, during, or at the end of a YouTube video. The ads are characterized by the following;

  • They are designed exclusively for smartphone users
  • All bumper ads last six (6) seconds
  • Viewers can’t “skip” the ads

Owing to the above qualities, you can create truly awesome bumper ads. You’re guaranteed to deliver your message – in full – without interruptions and boost your YouTube as campaign. Check out TechWyse infographic to learn how to design engaging bumper ads for your video marketing campaign.