All posts by Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

Social Media Content Calendar [Infographic]

Social Media Content Calendar Infographic

Social Media Content Calendar Infographic

Given the ever-increasing flow of new ideas, content, and news, it may be easy to be caught up in the daily management of various social media accounts. Coming up with a social media content calendar may seem like a big task at first. However, it proves to be valuable for time in the future.

Some of the benefits of creating a social media content calendar include:

  • They help one to have a consistent posting schedule. Reducing the worry and stress of figuring out what to post next.
  • By planning social media posts ahead of time, it means that one is able to countercheck her posts before publishing them. Editing texts, vetting content, and fact-checking information become easier when one has a social media content calendar.
  • They give one an overview of the kind of content that needs to get published, what’s upcoming, and the strategy that leads to the content being published at a specific date and time.
  • They allow one to strategically observe some of the global moments that are relevant to his brand’s audience.
  • Whenever there are other marketing works that need to be done, knowing that there’s a schedule for posting social media content frees up ample time and energy for other tasks.

The above benefits will provide peace of mind. And help capture more potential clients as one’s social media content become more relevant to a wider audience. Thanks to our friends at Mobile Monkey for this helpful infographic.

Social Media Content Calendar Infographic

7 Ways to Create Killer Marketing Videos [Infographic]

Marketing is an inseparable aspect of any business. Through good marketing strategies, companies are able to gain the attention of their intended targets, thus resulting in new or increased sales of their products. Marketing videos are a good way to get that attention.

Recently, there has been an increase in popularity and prevalence of online video content. This has made video marketing turn out as a powerful promotional tool due to its exciting and engaging way through which it sells products and services to consumers.

Ways to create killer marketing videos

Center video around the brand and make them interesting

It’s always important to appeal the needs, desires and wants of the consumers by putting less focus on the sale. And concentrating on the brands’ value. Also, adding humor to the videos and putting a catchphrase will ensure that videos are more liked and shared on social media. This will lead to the videos reaching a wider target.

Come up with target clients

When sellers know the products or services they are providing, it becomes easy for them to know their target clients. It is important to build content around the target clients. Supposing a seller is targeting a general population, but a certain group (say teenagers) are the largest consumers, then it is ideal to make content that is more appealing to them.

Make the video short

A video lasting 2 minutes proves to be more powerful than a longer video, which is likely to tire clients. It’s important to keep in mind that most marketing videos will be hosted on social media. Most social platforms only allow for shorter videos.

Creating high-performing videos can take a lot of time and effort, however, with some creativity and a well-analyzed video content plan, one can capitalize on his potential and generate traffic on his videos.

Thanks to the folks at MicroCreatives for this helpful infographic.

7-Ways-to-Create-Killer-Marketing-Videos-infographic_01

5 Tips for Small Businesses and Freelancers

5 Tips for Small Businesses and Freelancers

5 Tips for Small Businesses and Freelancers

It’s exciting going into business for yourself, whether you’ve established a small company or set yourself up as a freelancer. As liberating as it can be to become self-employed, however, it’s also a risky move to make. As an individual who works for themselves, you are responsible for sourcing your income and must have good discipline and determination. You must be organized and confident enough to promote yourself to potential customers and clients. If you’re thinking about going into business for yourself, or have recently taken that step, here are five tips you might find useful. 

  • Accounts

If you fall behind and fail to pay your taxes on time, you will be fined. This is why it’s important to stay on top of your accounting records and keep them somewhere safe. You can hire the help of a professional accountant if you think you will find that easier. Alternatively, there are online bookkeeping programs that can do the same and might be more cost-effective for you. Whatever you do, make sure you are putting enough aside to pay your taxes and that you keep a record of all your expenses and sources of income. 

  • Invoices and Purchase Orders

Following on from accounts, you need to make sure that your invoices and purchase order forms are clear. Customers will need these for their records and so will you; therefore, using a simple design for these is best. You can download a free printable purchase order template online if this is easier than designing your own — invoice templates are also available if needed. 

Purchase orders should include your business name and address as well as the customer details. This includes an itemized list of the products they have bought, a subtotal and an indication of the VAT amount. A date and purchase order number should also be included. Invoices are very similar, although they should include the bank account details you wish the money to be paid into. 

  • Website

Having a website is the perfect way to showcase what your business does or what freelancing services you provide. For the latter, it’s an opportunity to create an online portfolio which will be important for proving to potential clients your ability to do good work. 

If you’re a business, you should include an eCommerce function on your website if you’re selling goods such as jewelry, artwork, ceramics, clothes, etc. You can use online website builders to do this, and which are friendly for all kinds of budgets. Alternatively, if you have the money to spend, you could also hire a professional website developer for a more unique layout. Whatever you choose, make sure that the website functions properly and is easy for people to navigate. 

  • Social Media

As well as having a professional website, you should be using social media platforms to further promote yourself. LinkedIn is useful for professional networking and keeping informed about industry news, while Facebook, Instagram, Twitter and YouTube are important platforms used by the general public as well as businesses. You can use these for marketing purposes and to engage with your clients and customers. There are marketing tools available on some of these sites which you can also pay to use. You have the option of choosing your spending limit on these tools however, making it suitable for various budgets. 

  • Networking & Pop-up Events

As mentioned at the beginning of this article, part of being self-employed is having the confidence to promote yourself and secure work. Networking events are a wonderful opportunity to meet new potential clients as well as other professionals in your field. You could set up a collaboration project with another freelancer to expose your work to a wider audience. You could also be in the right place at the right time, meeting a potential client who is looking for a professional like you for a specific project. 

Pop-up events are great for selling your products to new customers. Small independent markets are very popular and can be great exposure for your business. If you manage to get a regular stand at one of these, it’s a chance to become a popular feature and will get people talking. Beyond markets, there are also business events and festivals you can take part in. Make sure your stand at these events catches people’s eyes and represents your business well. 

There’s a lot more to think about when working for yourself, but these five tips are a good place to start. The most important thing is to stay positive and passionate about what you do. 

How to Give Your Digital Marketing an Overhaul

How to Give Your Digital Marketing an Overhaul

How to Give Your Digital Marketing an Overhaul

Digital marketing is one of the foundations of modern business success. The evolution of ecommerce and the prolific use of the internet in every area of business and personal life makes digital marketing an essential component of the modern workspace. However, keeping up with new technologies, trends, and strategies can be very challenging. While there is no -one-size-fits-all solution to digital marketing, there are some essential methodologies to adopt that can have a dramatic effect on the effectiveness and impact of your digital marketing strategy. If your digital marketing is falling flat, here are the best ways to overhaul your strategy and transform your online visibility. 

Weaponized Targeting

If your digital marketing strategy is trying to appeal to everyone, then it is usually not appealing to anyone. Trying to be too broad with your marketing strategy is like fishing with a net that is full of holes, whereas spear-fishing is much more productive. As part of your business plan, you should have identified your target audience, and the more that you know about that audience, the easier it is to base your marketing strategies around their pain points. You will also have a clearer picture of where they will spend their time online, and that means you can focus your marketing efforts where they will be most seen by those more likely to get value from you. Target your marketing and the results will be much more impactful.

The Benefits of Outsourcing

The marketing world is in a constant state of flux, and that means that it can be very time-consuming to keep up with new developments. As digital marketing becomes so complex, it is becoming the norm for business owners to outsource their marketing to those that specialize in it. Outsourcing has always been a high-value option in business, and the complexity of digital marketing makes it the ideal option to consider. If you decide to outsource, ensure that you use a well-established data-driven digital marketing agency with strong reviews. That data-driven approach is the key to marketing success in the digital age. It will only become more critical as the tools that improve data use continue to become more effective.

Always Try the New

New platforms mean new online real estate. For example, brands that are now marketing on TikTok will have a presence and an audience long before the rest of the world catches up. New tools can also be useful, but it’s important that you don’t simply adopt their use because you can. Evaluate both need and necessity before adopting new technology use. Always measure your marketing results. If you have experimented with video content and you see that it is driving more consumers to your website, then that’s an indication that it’s what your audience is looking for. Use your analytics to identify what is working and what isn’t.

All businesses need to focus on digital marketing, and they need to monitor and revise their strategies on a rolling basis. By using the right content, the right technologies, and the right platforms, online visibility becomes more achievable. In these days of Googling local businesses and using search engines to find answers to pain points, being more visible online has never been more important.

Ultimate Cheat Sheet for LinkedIn Ad Types

ultimate-cheatsheet-for-LinkedIn-Ad-Types

ultimate-cheatsheet-for-LinkedIn-Ad-Types

With more than 610 million registered users and over 303 million active monthly users, LinkedIn is the largest professional networking platform globally. It is also in the top five for the most popular networking sites (including social networks). At least 40% of the monthly users log into their accounts once a day. If you are looking to reach a professional audience, LinkedIn advertising might be the right solution for your business. This cheat sheet for LinkedIn Ad types can help you with marketing on LinkedIn.

These stats make LinkedIn a formidable marketing platform for shrewd businesses. Better still, about 21% of all professionals, 57% of companies, and up to 92% of Fortune 500 companies have a presence on the network. It means, especially for B2Bs, that your next customer could be on LinkedIn.

Get Through the Door with Targeted Ad Types

If you’re wondering where to begin your LinkedIn marketing campaign, the platform’s ads would be a great place. At least 26% of social media marketers use LinkedIn Ads, 58% of whom say that the ads deliver much better value compared to other social media ads.

But, you must use the right ad types!

Cheat Sheet for LinkedIn Ad Types

Fortunately, TechWyse has created a detailed infographic guide on LinkedIn Ad types to help you get started with your campaign. Among others, the guide looks at and discusses best practices for;

  • LinkedIn Sponsored Ads
  • LinkedIn Sponsored InMail Ads
  • LinkedIn Dynamic Ads
  • LinkedIn Text Ads

Check out this cheat sheet for LinkedIn Ad types to learn creative ways to generate more traffic, leads, and customers from your LinkedIn marketing campaign.