All posts by Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

Tips to Identify and Pursue a Fulfilling Career [Infographic]

Tips to Identify and Pursue a Fulfilling Career -Infographic.

Tips to Identify and Pursue a Fulfilling Career -Infographic.

You’ve probably heard the old adage: “choose a job you love and you will never have to work a day in your life.” While no one can deny the benefits of choosing a job you’re passionate about, the process of identifying and going after your dream role isn’t always so simple. You need a focused plan to help you get there. Here are tips to identify and pursue a fulfilling career.

Whether you’re searching for your first job or are looking to break out of a career rut and try something new, there are a few steps you can take to give you some direction and increase your chances of landing that special position.

When you’re trying to pinpoint your passions and translate them into a desirable career, it can be helpful to start with some personal reflection.

Ask yourself these questions:

  • What did you love doing as a child? Many of our strongest passions go back to our younger years. Therefore, think about what brought you joy long before you entered the workforce.
  • If money was no object, what career would you choose? Sometimes our job choices are overly influenced by the size of the paycheck we want. Financial security is a necessary part of your career. However, it can be easier to identify roles you’re truly excited about when financial pressures don’t dictate your decision.
  • What is something you enjoy, that you’re also skilled at? The perfect job is usually an intersection between your passions and your skills.

Finding a job you’re truly passionate about might seem daunting, or even impossible. But with some dedicated time and effort, there are always opportunities to determine a more fulfilling career for yourself.


A Small Business Guide to Shopify [Infographic]



Real-world shops and services are moving online. The last two years, in particular, have seen millions of SMBs take their services online. Don’t be left behind. Even if you wish to keep an offline store, an online presence is the best way to enter new markets and conveniently reach your customers. It’s also an affordable way to market and carry out branding campaigns. That said, here’s a small business guide to Shopify.

The best part is that Shopify lets you do this without breaking a sweat! A Direct-to-Customer (D2C) subscription service that makes it possible for small businesses to set up websites, receive payments online, and process orders, makes setting up an online store effortless. Shopify even has built-in marketing and analytics tools to grow your business.

How to Set up Shopify

Shopify is very easy to use. Indeed, you can open an account now to begin a 14-day trial. Registration involves submitting an email address, creating a password, and providing a store name. From there, you need to;

  • Fill out your details
  • Add a domain
  • Select a theme
  • Customize your store
  • Setup checkout and shipping
  • Set up payments and taxes
  • Begin adding products

It’s a very straightforward process. Check out the On-Deck infographic for more details on how to set up your account. You’ll also find a few valuable tips in this guide to Shopify to help start your Shopify journey with a bang.

How to Identify and Avoid SMS Scams

How to Identify and Avoid SMS Scams infographic header.

How to Identify and Avoid SMS Scams infographic header.

Scams are rampant not just in emails, but also in SMS. They’re getting more complex too, so identifying them now may not be as easy as it has been. For your protection, here are some quick tips on how to identify and avoid SMS scams.

Spam SMS

These are unsolicited messages that contain content that tempts you into clicking. It’s often a notification that you won a prize, or a surprise is being delivered your way. If it’s not familiar, or if it sounds too good to be true, chances are that it’s a scam.

Phishing SMS

These are messages that look like they came from a reputable brand or person, but are actually from scammers. They usually contain a link that asks for confidential information such as account password or bank PIN. You can tell they’re fake because the sender’s email address or the destination link is not verifiable.

SMS Originator Spoofing

These texts carry the name or number of a reputable brand or company. Scammers do this by changing the sender ID into any alphanumeric text. Thus, they can make an ordinary number look official. If you receive a suspicious message from an official-looking sender, it’s best to contact the purported sender and confirm whether they did send the text or not.

Check out the infographic How to Identify and Avoid SMS Scams to learn more.

The Complete Guide to Content Optimization [Infographic]

The Complete Guide to Content Optimization Infographic-700

The Complete Guide to Content Optimization Infographic-700

Content optimization is the key to a successful online presence. Valuable, enticing content optimized for search engines guarantees favorable SERP ranking, more traffic, and ultimately more conversions. It’s also critical for branding.

Unfortunately, content optimization isn’t as straightforward as we’d wish. For instance, technical SEO, which includes website and server optimizations that make your site easier to crawl, can be incredibly intimidating.

Nevertheless, it helps to understand basic SEO activities to fix the essentials even without professional assistance. Fortunately, SEM Rush has developed an easy-to-follow essential guide to search engine optimization.

The content optimization guide focuses on:

Finding suitable topics and keywords

How can you choose the best topics for your SEO campaign? What about the keywords? What tools can you use?

Establishing keyword structure

What’s keyword grouping/organization? How can you balance difficulty and efficiency when selecting keywords?

SEO interlinking

For example, What’s the purpose of link building? What are internal vs. external links? What link placement strategy works best?

In addition, it covers several other topics, such as adding visuals and strategies you can use to keep your content fresh and up-to-date.  Furthermore, the best part is that, in each section, the writer suggests several tools to help you accomplish the various tasks. You’ll also find useful examples that make it easier to grasp the topics. Check out the infographic by Semrush to help you prep for your next SEO campaign.


The-Complete-Guide-to-Content-Optimization. (Infographic)

[Infographic] 5 tips to be a career-changing mentor

Infographic 5 tips to be a career-changing mentor.

Infographic 5 tips to be a career-changing mentor.

Becoming a mentor could be one way to find the career fulfillment you’ve been looking for and as a bonus help you with professional development. Doing something meaningful, such as mentoring someone, can help you be more content with your job and get the promotion you deserve.

If you are ready to become a mentor, but you are not sure where to start, here are 5 tips to be a career-changing mentor:

1. Get to Know Their Goals

The best way to learn more about your mentee and be able to prioritize their needs is to ask what are some of their career goals and what they hope to accomplish in the future. Get to know them and ask what they want to improve and what are their expectations for this mentorship.

2. Learn the Types of Mentors

In any mentorship, it is also important to learn more about yourself. So you should start with learning what kind of mentor you aspire to be. Are you more like the Companion? Or the Search Engine fits your style more? Check out five common types of mentors below and see what mentorship style fits best for you.

3. Be Clear with Expectations

After learning what your mentee goals are, you should be ready to set some expectations. Setting clear expectations helps keep your mentorship on track and allows you and your mentee to achieve desired outcomes and goals.

4. Make Connections

It’s normal to not have all the answers right away. Building connections with people with relevant expertise will help you gain more knowledge to help guide your mentee. By starting professional relationships with different people, you will have new resources to be able to help your mentee achieve their goals faster.

5. Celebrate Achievements

Positive reinforcement is a great way to let your mentee know they are on the right track. Make sure to celebrate their achievements in a meaningful way so that they will always remember your mentorship. Some ideas of that could include, taking them for a celebration dinner, writing them a card, and taking time to acknowledge their amazing performance.

If you still need more tips on becoming a career-changing mentor and making a difference for your mentee, Mint shares some great tips in the infographic below.