All posts by Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

[Infographic] Typography in Email: Getting the Best Font for Email

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[Infographic]-Typography-in-Email--Getting-the-Best-Font-for-Email-700Inboxes are flooded with spam and alerts and other messages, so advertisers need to do everything possible to keep the reader’s focus on the message. The type of font that they select can have as much impact as images or other media, so becoming familiar with your options is helpful.

Basic Fonts

Basic fonts come in two main varieties: serif and sans serif. “Serif” stems from the Dutch word for “strokes”, and there are plenty of extra strokes on serif fonts. Some serif fonts have feet at the base, others have flourishes rounding out from corners, and some have both as well as little dashes stuck at random throughout the letters. Serif fonts usually have a more formal and fancy feel to the more laid back sans serif fonts.

The most basic of the basic fonts are the monospaced or fixed width fonts. These have standardized spacing between each character, which is useful for aligning text and conveying technical expertise.

Selecting Fonts for Emails

Straying further, there are fonts with plenty of character whose use should be carefully weighed. Block letters or calligraphy say a lot with just the shape of the symbols, but you can’t just swap the two in the same email. If an untrained eye can tell it apart from other fonts at a glance, then exercise caution and try to limit the font to headers and titles.

To learn more about how to incorporate different fonts in emails check out the infographic below! Thanks to the folks at EmailMonks for this helpful infographic.

Typography In Emails

Social Audience Guide [Infographic]

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Social media has become a multi-billion dollar industry and there are more people using it than ever! Any business that wants to succeed needs to have active engagement on social media.

One of the fastest growing segments of social media isn’t text-based but picture based. Instagram and Pinterest focus on the visual element and offer a very engaged audience for companies to reach out to. Despite both being focused on images each has slightly different user bases making each unique.

Instagram

With 800 million monthly users, Instagram is a platform in touch with the younger generations. 59% percent of Instagram’s user base is between the ages of 18 and 29.

Notably, 54% of teenage users say Instagram is the best place to learn about new products. Additionally, Instagram is popular on mobile devices with 91 million mobile users per month versus 21 million on the desktop.

Pinterest

By comparison, Pinterest has 200 million monthly users, however, offers a different market segment. Among Pinterest users, 60% have children under the age of five and 66% of women between the ages of 25 and 54 use the platform.

Among millennial users, 80% say Pinterest helps them find things they’ll want to purchase. Much like Instagram, Pinterest sees most of its use on mobile with 70 million compared to 27 million on the desktop.

Check out the rest of the stats below! Thank you to Spredfast for this helpful infographic.

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WordPress Security Vulnerabilities and How to Avoid Them [Infographic]

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WordPress-Security-Vulnerabilities-and-How-to-Avoid-Them-Infographic-700WordPress is a popular and widely used platform for blogging and website creation. It’s popularity, however, has made it a target for hackers and other cybercriminals.

Vulnerabilities are a part of hosting any website but luckily with proper preparation website owners won’t be caught unprepared. Here are two easy ways to reduce a WordPress site’s vulnerability.

Login Safety

Trying to force their way into an account through randomly guessing a site’s admin password is one of the first steps many cybercriminals take. Computer software can brute force into an account by trying hundreds of login attempts using common password combinations automatically.

There are two easy ways to prevent this. A plugin can be configured to limit login attempts. Thus making brute force methods far less practical. Additionally, the use of two-factor identification makes getting into an admin account far more complex.  As it requires not only a password but an automatically generated random code.

Not Updating Software

Software updates don’t just add new features they also patch out vulnerabilities. Many hacks are successful due to taking advantage of known vulnerabilities found in outdated or old software versions. WordPress sites can be attacked through outdated themes, outdated plugins, or not updating WordPress itself. Regular updates of these items keep a site secure by reducing know methods of attack and using the latest security features.

Thanks to our friends at iThemes for this great infographic.

https://ithemes.com/2018/09/26/top-5-wordpress-security-vulnerabilities/

[Infographic] Why We Love Infographics

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[Infographic]-Why-We-Love-Infographics-700Everyone knows a picture is worth a thousand words. Which, if true, then a good infographic is worth at least ten times that amount.

As the internet has become more visual, it is critical to convey information that way. As humans, we are visual creatures. We can process and enjoy images much faster than we can text.

Also, as our attention spans wane, we tend to skim read more. This means that including images to convey a message has almost become a must.

One of the great things about the internet is the amount of information at our fingertips. While this is a great benefit, it is also a bit of a curse.

Fast and Memorable

Studies show we consume over 100,000 words a day outside of our work. Yet, on average website visitors only read 28% of the pages they visit. The great appeal of infographics is they convey large amounts of information quickly. Studies show when text and images are used together, comprehension rates improve by 25%.

Persuasive

More studies show that adding graphics to a presentation make it more persuasive. Additionally, graphics make presentations more believable than an only verbal presentation. Also, a cool graphic is easier to remember and recall than audio information.

In the final analysis, creating a lasting impression on your site’s visitors is much easier if you include some cool infographics.

Thanks to the great folks over at PostPlanner for this interesting infographic.

[Infographic] Use Data Science To Transform Your Digital Marketing Strategies

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People around the world create over one million terabytes of data every day. Each additional data point has the power to lead you towards finding your digital marketing success.

How do you channel these resources for your business?

Understanding Data Science

The disciplines of statistical mathematics, computer science, and business form the foundation of data science. Fused together, you can use this to enhance your knowledge of marketing. This will sophisticate your efforts and at the same time making the experience for your users more personal.

There are plenty of examples you can point out how data science impacts businesses. Netflix is a great case study. For instance, every time you binge watch or check out a show you’re interested in, you send your personal data to the company. Netflix cleverly designed their algorithm so they can send you show recommendations they know you will enjoy.

Everything you watch allows the algorithm to know you better, all through the art of data science. But how can you use this dimension of marketing to boost your business?

  • Analyze your customer’s journey for how they interact with products and advertisements
  • Effectively optimize search engines to suggest to them future purchases
  • Use smart segmentation to study the demographics and personality types of your users

These are a few of the techniques you can tool to your digital marketing strategy. Uncover hidden insights and elements of your business to reach a new level of success. Learn more now.

Thanks to the great people at CleverTap for this infographic.