All posts by Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

What Social Media Platform is Right for your Business?

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Social media platforms have been very instrumental in creating brand awareness and growing businesses. With platforms like Facebook and Instagram hosting over 2 billion and 1 million monthly active users, marketers have discovered that they can do more than just being a medium for communication with family and friends overseas. As many businesses continue to create social media accounts every day, it is worth noting that not all platforms will be useful for a specific brand. Let’s look at which social media platform is right for your business.

Social Media Platform Purposes

Facebook, Pinterest, Twitter, and LinkedIn are different. This is due to the fact that they host different kinds of audiences. Pinterest, for instance, has 68 percent of the users being female while the remaining 32 being male. This should ring a bell; if the target audience of a business is the women, then Pinterest should be the place to be. This tells you that it is vital to study the demographics of the users of a social media platform before choosing it to promote a brand.

The type of content that an audience prefers to engage with should also be considered. If a marketer is targeting the millennials, Instagram will make the best pick as they prefer visuals and sharing through the use of hashtags.

One needs to understand the different nature of the various social media platforms to establish which one would be the best for his or her brand. Check out this infographic from  Louisem.com to help you decide which social media platforms are best for your business.

Customer Service Myths

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Customer-Service-Myths-700In the current Internet-driven world, customers are more powerful than ever. When customers have a positive experience, they share it with their friends and family. This leads to new business. But what happens when customers don’t have a positive experience? They complain.

While customer complaints highlight a problem, listening to these problems can help a business owner to improve.

Understanding Customer Service Myths

Myth 1: Fewer Complaints Means Customers Are Enjoying Services

Fact: No news isn’t always good news. Fewer complaints may also mean a large number of silent unhappy clients. In fact, 70 to 90% of unsatisfied customers won’t voice their complaints before they leave a business.

Tip: Track and research complaints vigorously. When complaints go down, check whether accessibility has been reduced. Interact more with customers to determine the real number of problems and make improvements.

Myth 2: More Complaints Means Lower Profits

Fact: Few business owners are serious about this issue. Most of them want to determine the main problem to reduce the high number of complaint calls. However, a high number of calls may not always harm profits.

Tip: Business owners should view customer complaints as an opportunity to improve their products and services. They can only do this by listening to complaints and feedback.

For a business to achieve brand loyalty, it has to focus on the right customer service metrics. Check out this infographic from the folks at Salesforce to learn more customer service myths.

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[Infographic] Transform your Small Business into a Sales Powerhouse

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[Infographic]-Transform-your-Small-Business-into-a-Sales-Powerhouse-700Sales are crucial to small business growth, right? Knowing the right buttons to press in terms of boosting sales for a business is the key to success. A small business that wants to grow should focus on becoming a “customer company”. You will be glad to know that data makes this possible. Transform your small business into a sales powerhouse.

Customer Relationship Management Applications

Customer relationship management (CRM) application tools are vital for small enterprises aiming to take their sales a notch higher. CRM apps arrange customer data scores into a simplified interface.

CRM Apps Improve Efficiency

With a CRM app, response to customers is quick and tasks remain organized. Additionally, more information regarding leads is gathered. What is more, salespeople send more relevant messages to customers.

Added Advantage

Small businesses wishing to create accurate forecasts and improve ROI (Return on Investment) can pair CRM apps. Furthermore, you can use your already established accounting software.

What to expect:

  • Up to 29%, 34% and 42% increase in sales, sales productivity, and forecast accuracy.
  • CRM app collects customer data from social media, emails, and other sources and compiles in a simple interface.
  • Customer requests are managed and arranged based on priority.
  • Easier access to customer communications, account history, and critical information after merging CRM with existing accounting software.

Generally, adopting CRM minimizes search time, boosts sales and productivity.  As a result, grows your small business into a sales powerhouse.

Thanks to the great folks at Salesforce for this insightful infographic.

How to Use Instagram Photos to Boost Your Email Engagement [Infographic]

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How-to-Use-Instagram-Photos-to-Boost-Your-Email-Engagement-Infographic-700Instagram and email are powerful marketing tools, though both have downsides. Instagram can tap into a large market — mostly millennials and Gen-Zers — but the content you can post is limited to mostly just photos and short clips. On the other hand, you can share anything you want in an email, but the medium is considered old-fashioned in the digital world so you might not be able to target the market you want.

The best solution is to use Instagram and email to cancel out their weaknesses and magnify their strengths. Here’s how:

Embed Instagram posts

Editorial-style Instagram images included in an email can boost on-site engagement. People find such images inspirational, and this drives them to learn more about the brand the images are associated with. Because marketers leverage Instagram content only 3% of the time, readers will also find your emails unique when you incorporate it.

Integrate a live Instagram feed

Email is now often dismissed by younger folks as a tool for old people. That’s not true, but perceptions matter. Thus, a good way to make emails more dynamic is by integrating a live Instagram feed in your email. Featured collages update every few minutes, so readers will always get something fresh.

Instagram enriches the email experience in new ways, which in turn boosts your business like the following infographic shows. Try using Instagram photos to boost your email campaigns.

Thanks to the folks at HubSpot for this eye-opening infographic.

How to Cope When You Can’t Work After a Workplace Injury 

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Workplace Injury

Many people spend hundreds of hours a year in the workplace. This means that you’re exposed to a lot more risks, especially when it comes to accidents. If you’ve been injured at work, it could be a difficult challenge to face. Not only could it result in physical damages, but you may also have to take time off as well. This could have a domino effect of taking a hard hit on your financial situation, especially if you don’t have enough money to support yourself during your time off. Continue reading if you want to discover how to cope when you can’t work after an injury. 

Consider Freelancing 

As mentioned above, workplace injuries could result in you having to take time off work, which can create stress around how you’ll be able to cope financially as a result. If you’re capable of doing so, think about freelancing so that you’re able to work from home while you recover. This, of course, will depend on the nature of your work and whether it can be done virtually. 

Some good jobs for freelancers can be found on websites like Upwork, Toptal, Freelancer, and Craigslist. Also, feel free to be proactive, and contact companies or professionals you feel could benefit from your skills or services. 

Develop New Skills 

If you aren’t getting far on the freelancing department, take the time out to develop new skills. This could make you more attractive to people looking to hire freelancers. Some of the best skills to have in 2019 are corporate communications, digital marketing, social media marketing, and cloud computing, to name a few. You could start by picking skills that are needed for the freelance work that you want to do. In terms of how you can develop your skills, take online courses or webinars to help you out. 

Find Out About Compensation 

If you haven’t already, find out whether or not you’re entitled to compensation. You can do so by speaking to The Compensation Experts and seeing what your options are. If the accident wasn’t your fault, you might be able to get the compensation you deserve. This could certainly go a long way to helping sustain you until you get back on your feet. 

Take Out a Small Loan 

If you are only taking a short time off work, you could think about taking out a loan until you get back to work. Consider a payday loan as an option if you have a couple of bills you need to cover before you get back to work. However, avoid taking out a loan if you have no means of paying it back as you could negatively impact your finances and put you in debt. 

Seek Help from Loved Ones 

When you’re going through a difficult phase, that’s the perfect time to reach out to family and friends. Let them know your financial situation and see if anybody would be willing to help with a loan. Alternatively, they may want to commit to supporting you by paying a few bills or buying groceries that you need around the house.