All posts by Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

Influencer Marketing: 6 Types of Influencers

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Influencer-Marketing--6-Types-of-Influencers-700Social media influencers have become a very important part of online marketing and consumer outreach. With audiences often numbering in the six figures and beyond powerful social media influences can drive a large amount of traffic to a company’s website. However, not all social media influencers are the same. Furthermore, a company can’t expect each influencers’ audience to react in the same way. Here is a brief profile of two types of influencers a company may encounter.

The Expert

The Expert favors both video and written content where they can go into detail about their favorite topic. They use of personal expertise and in many cases industry connections to create material that backed by facts and details. They’re considered respectable by their fans and noted as experts in their area of interest. Experts focus on a variety of topics from lifestyle to technology. No matter the topic they’ll approach it with a transparency of facts. As well as a focus on various material items, be it cars, cell phones, or fashion.

The Entertainer

An entertainer favors videos and pictures on their platform. Entertainers are there to entertain with a focus on personal daily activities. Thus their topics typically include pop culture, their personal lives, video games, personal views, and entertainment. As well as other trends as common sources of content. Very individualistic and funny types Entertainers often inspire very loyal fanbases.

Check out this infographic from tobbesocial.de to learn about the different types of influencers.

 

Is Digital Marketing Worth the Effort?

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Is-Digital-Marketing-Worth-the-Effort-700Digital marketing has become a key part of the marketing industry as internet access and social media engagement have grown into very widespread and highly used platforms. Two essential components of a successful digital marketing strategy are customer acquisition and customer optimization. These will help to answer the question: Is digital marketing worth the effort.

Customer Acquisition

Customer acquisition is the practice of driving more visitors to a company’s website. By simply getting more visitors a company increases revenue by bringing in more potential customers. Thus increasing awareness of a company’s products or services. In general, the two best drivers of customer acquisition are SEO (search engine optimization) and email marketing. Both focus on potential customers interested in specific topics, products, or services. Additionally, who may be looking for a company to fit a specific need.

Customer Optimization

Customer Optimization is the practice of optimizing a website once a visitor arrives to turn said visitors into paying customers. It is focused on improving the consumer experience. The most effective methods of doing so are chiefly A/B testing and multivariate design.

A/B testing focuses on a website’s performance by comparing two different versions and seeing which one performs better with customers. Multivariate design, by comparison, takes the various design elements a website can use such as headlines, widgets, text layout, to determine which combination of these various elements yields the best results.

Check out this infographic to learn more about why digital marketing is worth the effort. Thanks to our friends at Visual.ly for this informative and helpful infographic.

 

 

Instagram Stats [Infographic]

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Instagram-Stats-Infographic-700Instagram has become one of the largest and most popular social media platforms on the Internet. An app dedicated service Instagram fills a unique niche in the social media world with its focus on pictures as opposed to words. While hashtags aren’t ignored the pictures truly are worth a million words. Their user base is growing and engaged with content sharing and uploading as the following Instagram stats show.

Instagram Stats

Active Users And Growth

One notable trend about Instagram is its continues growth in relation to its user base. Showing user growth year after year Instagram currently has over 1 billion active users as of June 2018. This continued growth means Instagram isn’t going away anytime soon and remains a popular platform for users to upload pictures, art, and short videos.

This user growth also follows people’s weekly habits as some of the most popular times to upload are from midday to the afternoon Wednesday through Friday.

A Visual Medium

While other social media focuses on words Instagram is dedicated to the visual. Pictures account for 91.07% of all Instagram posts and currently, 95 million photos are uploaded every day. Since its beginnings, Instagram has shared over 40 billion photos.

Videos aren’t to be overlooked as they may not be as common as photos they have a much higher engagement rate 38% higher than image postings.

Check out this infographic for more Instagram Stats! Thanks to Make A Video Hub for this informative infographic.

Social Media Colors and Fonts [Infographic]

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Popular social media platforms focus on usability and making their apps pleasing to the eye. Every major platform makes use of specific color and font combinations to make their apps appealing and unique. Here is a brief overview of the color and font combinations used by two of the internet’s most popular platforms Facebook and Youtube.

Facebook

Facebook’s color scheme focuses on various shades of blue and various shades of greyish blue. It’s color codes are RGB (66, 103, 178) and RGB (54, 88, 153) for its blues and RGB (233, 235, 238) and RGB (246, 247, 249) for its grey shades. For fonts, Facebook uses Segoe UI on the Windows platform, Roboto on Android, and San Francisco on Apple platforms (iOS and MacOS). While Facebook is consistent in its design, there is some variety in layouts and fonts used depending on platform.

Youtube

Youtube makes use of basic colors for its layout that are easy to view and without much color blending. Youtube’s primary color is red with an RGB mix (255, 0, 0). It’s highlight colors are black RGB (40, 40, 40) and white with an RGB of (255, 255, 255). Fonts are also uniform with Roboto used on Windows, Android, iOS, and MacOS platforms. Design wise, Youtube focuses on traditional colors and a uniform font no matter the platform.

Thanks to the folks at Make a Video Hub for this helpful infographic.

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