All posts by Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

[Infographic] Social video lengths and images sizes

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[Infographic]-Social-video-lengths-and-images-sizes-700The value of videos and images in social media content cannot be overstated. You need as many videos and images in your posts as possible to attract more eyeballs and get more clicks. Social video lengths and images sizes need to be the optimal size for best results.

On Facebook, for example, posts with videos get 59% more engagement (shares, likes, comments, etc.). Images have a positive impact on engagement, too, albeit to a smaller extent. An image in your Facebook posts can boost engagement by as much as 37%, according to Jeff Bullas.

Impact of Social Video Lengths and Images Sizes

One way to maximize your social media engagement is to keep an eye on the length of your videos and the size of your images. That’s because if your video is too long, viewers may not watch to the end. If it’s too short, however, you might not get your message across properly. As for images, when the size is too small, viewers might struggle to see the message. An overly large image, on the other hand, may not display correctly on smaller mobile screens.

Render Forest has done the research and determined the optimal video lengths and image sizes for each of the major social media networks – complete with landscape recommendations! Check out the following infographic from Render Forest to find out what you might have been doing wrong so that you can revise your campaign for an improved ROI.

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Instagram Stats Every Marketer Should Know [Infographic]

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Instagram-Stats-Every-Marketer-Should-Know-Infographic-700Instagram is among the most popular social apps in the world. As of 2019, Instagram’s active users had peaked to more than a billion from 800 million in the last quarter of 2017. The app is usually popular among millennials, celebrities, and vacationers as it offers a platform to share photos and videos.

Transforming to fit all Needs

Over time, Instagram has grown from just a personal tool. Now it allows brands to showcase products, recruit new talent, and give inspiration to their audience. Thus there is the ability to introduce new products and create brand awareness. The app allows marketers to promote their brands and products in an authentic way. Therefore without having to hard-sell to their customers.

Game-Changing Tools

Towards the end of 2016, Instagram introduced a feature called Instagram Stories. The feature was a game-changer as it led to an increase in the usage of Instagram. The feature makes it possible for users to upload videos or photos that disappear after 24 hours. It is worth noting that more than 1/3 of the most-viewed Instagram stories are business-related, thus making it an ideal platform for a marketer.

Instagram Stats Marketers Should Know

With the fast-growing pace of Instagram, it’s proving to be an indispensable tool that marketers should adopt in order to reach to a wider audience and keep their products relevant. For more Instagram stats check out the infographic below from the great folks at Oberlo.com.

[Infographic] Best times to post on Social Media

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[Infographic]-Best-times-to-post-on-Social-Media-700What are the best times to post on social media? When should I publish my promotions on Facebook or an update on Instagram? What about the new video I just created? These are some of the biggest questions social media marketers grapple with today.

Best Times to Post on Social Media: the Research

CoSchedule has done the research. Here are details on the best time of day and day of the week to post. We cover all of the top social media networks. Therefore, if you want to generate high engagement (views, likes, tweets, retweets, comments, etc.), all you have to do is follow the new guidelines.

The findings are the result of the analysis of 25 different studies by industry leaders, including; Buffer, HootSuite, Later, KissMetrics, HubSpot, The Huffington Post, Post Planner, and The Balance.

Highlights

First off, as you might already know, the best send times vary depending on a variety of factors. Those ranging from your industry to your audience to the social network. Something you might not have known, however, is that 80% of the U.S. population is in the Central and Eastern Time Zones. What this means is that social media marketers should base their best posting times off the Central (CST) and Eastern (EST) times.

Check out the infographic from CoSchedule.com to find out what you’ve been doing wrong and begin publishing your posts at the right time.

Top SEO Trends in 2019

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Top-SEO-Trends-in-2019-700SEO (Search Engine Optimization) is the primary tool that allows your website to rank on the first page of Google Search Results. 93% of people’s online experiences begin via a search engine. Therefore, businesses are looking for every technique they can use to outrank the competition and drive traffic to their websites.

SEO includes many different components- from creating quality content to proper link building. Website design, keyword research, and local SEO are also important pillars of any SEO project.

As Google continuously updates its algorithm for ranking websites, businesses are racing to keep up with newly emergent trends that may give them an edge over the competition. This is why SEO trends evolve frequently. Here’s what you can expect to see in SEO  trends in 2019.

A steady shift towards video

As much as text is still dominant in most search engines, more people are shifting towards video content by the day. In fact, it’s predicted that video will attract 75% of all internet traffic by 2020.

For your videos to rank highly in search engines, they’ll need to contain the right content, in the right format, and with the right keywords.

An emphasis on quality Content

High-quality content will also attract more traffic to your website in 2019. The key is to develop content that your target audience will find useful. All the material you produce- from blog posts to white papers- should contain the right keywords and provide insightful information.

There are many more exciting SEO trends that you can expect to see in 2019- including voice search, mobile optimization, and data safety. This infographic provides a full review of all the exciting trends that are coming up. Thanks again to our friends at Web CEO for this helpful infographic.