All posts by Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

How to Deal with Fake Negative Reviews

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How-to-deal-with-fake-negative-reviews-315Consumer power is everything. All of your hard work marketing your product online can be quickly undermined by a web backlash or a series of negative reviews that are not dealt with professionally. That’s why empty marketing is useless if you don’t have the goods and the customer service to back it up. It’s also why you need to be on top of fake bad reviews before they happen. As well, learn to deal with what transpires when they do.

You can prepare yourself in advance by making sure you’re on top of your web presence. That includes being part of the conversation around your company. Set up Google alerts to get an inbox notification every time the search engine picks up a new mention of your company or product name. Switch on your notifications in Yellow Pages and Yelp. Search Facebook and Twitter daily for ‘sub-Tweets’ – mentions of your brand in which you’ve not been tagged. Then deal with negative reviews with calm professionalism.

Spotting a Fake Negative Review

Fake complaints require a particular manner of handling. In the first place, you need to make sure it’s fake. Ask yourself:

  • Is the tone of the review unusually vicious and unreasonable?
  • Does the complaint seem vague – and can you verify the transaction?
  • Has the review left multiple bad reviews for other sites or good reviews for one particular competitor?

If you’re sure it’s a hoax, report it to the host company (Yelp, Twitter, Amazon or whoever). Make a note of the occurrence in an Excel sheet so you can track a hate campaign if it should continue. In the meantime, leave a polite comment explaining that you can’t verify the transaction and that you’d be happy to continue the discussion by email or phone.

And follow-up by letting your genuine followers know that there’s been an incident. Make light of it and don’t get personal. Additionally, invite your real fans to leave genuine positive reviews to put the balance back in your favor.

Sounds doable? If your business is attracting attention, dealing with fake bad reviews is something you’ll likely have to do again in the future. Save this new step-by-step guide to squashing bad fake reviews to your desktop, and you’ll always be armed to defend the good name of your business.

Thanks to HeadwayCapital.com for this helpful infographic.

Small Business Guide For Facebook Video Marketing [Infographic]

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Small-Business-Guide-For-Facebook-Video-Marketing-Infographic-315Videos uploaded directly to Facebook get more shares and views than videos uploaded to other platforms (including YouTube), so small business owners like you should use that fact to your favor. But before you start producing videos for Facebook, here are some things to remember:

1. Keep it short

Attention span drops off at the two-minute mark, so your videos shouldn’t go over 120 seconds. If you have more content than you can fit in two minutes, make a series of short clips instead. Bite-sized pieces of content are easier to consume on mobile devices.

2. Add text

Most videos on Facebook are watched without sound because a lot of people’s auto-play settings are in mute mode. Thus, your videos should have text so that people can still enjoy them even without turning on the sound. The hard of hearing will thank you for it, too.

3. Shoot vertically

Landscape may work better on YouTube, but on Facebook, portrait mode is the way to go. Vertical videos work better on mobile devices, so much that they get 50% higher engagement compared to videos shot horizontally. After all, people don’t like turning their phones sideways each time they watch a video.

There are still more things for you to learn about Facebook video marketing, but you’re off to a good start with these three simple tips.

Thanks to TheBusinessBacker.com for this helpful infographic full of tips to make Facebook video marketing easier.

Inbound Marketing Infographic: A Guide to Inbound Marketing

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Inbound-Marketing-Infographic--A-Guide-to-Inbound-Marketing-315For an online marketing strategy to be successful a company has to attract the attention of internet users. Inbound marketing refers to the ability to bring interested customers to a company’s website or online storefront. Two of the most successful methods of drawing in potential customers is through social media and blogging.

Social Media

Has become a very valuable tool in consumer outreach. By engaging in the various social media platforms companies can promote their products, share important news, show off interesting pictures, and connect with visitors. With 72% of internet users making use of social media a strong social media presence is highly valuable. In addition to news sharing and promotion, a company can also engage with customers directly offering advice, answering questions, and solving problems. This helps further improve company-client relationships and can bring in more customers.

Blogging

Covers a wide range of different topics a company can write about. Blogging can increase customer leads by 97% and increases positive ROI by nearly 13 times. What makes blogging particularly effective is it allows a company to establish themselves as industry experts. By writing articles about industry news, advancements, product releases, general advice, and opinion columns a company can show customers why they should do business with them. Blogs are also effective in building consumer trust.

Thanks to our friends at sevenatoms.com for this interesting infographic on inbound marketing!


Create Your Own Fairytale Ending on Instagram [Infographic]

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Create-Your-Own-Fairytale-Ending-on-Instagram-Infographic-315Instagram – home to over a billion eager minds, ravenous for new content. It’s a great marketing base for your business if you approach it properly. Unfortunately, the secret is out, though. Every marketer worth their salt, and some who are not is busy establishing a presence on the platform.

Which means that while there are a lot of users that you might be able to reach, there are also a lot of others on the site trying to get their attention as well. According to top digital marketers, if you want to stand out, you need to get really creative.

Instagram Stories

And that’s where Instagram Stories can come in extremely handy. Initially developed as a fun way for users to put out content, this feature has morphed into a powerful brand-building and sales tool. It’s ideal because it’s versatile, easy to use and, best of all, each Story gets taken down after a day.

All of which makes it the perfect tool when you want to try out different approaches and see which ones work best with your target audience. And when you do happen upon that killer campaign, you can save it under your page highlights so that it doesn’t get dropped off your page as normal.

What kinds of videos can you post? The sky is the limit. Just check out the infographic below, crafted by 99 FIrms, and you will see that there are many different ways to approach this. And these are only a small portion of the case studies that exist. Which of these would work for your business?

How do you know what the right approach is?

That’s where it becomes imperative to know your target audience as well as possible. The better you understand who you are selling to, the easier it will be to create a campaign that will work for them.

Above all else, make sure that it adds value to those watching it. When deciding what you will add, think about what the audience will get out of it first and foremost. If you can get this aspect right, you’ll easily build a legion of loyal fans.

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Choose the Right Customer Service App [Infographic]

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Choose-the-Right-Customer-Service-App--315You know this to be true, no matter if you sell tools or tech. Customer service can make or break your business and can do it more quickly than ever before. How many of us have stories we’ve heard of bad customer service experiences that have gone viral, ruining or cementing a company’s reputation and perhaps future?

Customer Service

Customer service rules, and if you don’t have a culture that encourages good customer service and don’t make time to constantly analyze and improve your customer service, you’ll be in trouble. That means empowering not only the department that deals with customers every day but also every other department to make those critical customer interactions better, every time.

That doesn’t mean, of course, that you and your team won’t screw up from time to time. You will screw up. The difference between you and someone else is whether you screw up and then fix it, and how quickly you fix it.

Customer Relationship Management (CRM)

One tool that didn’t use to exist to help manage customer interactions is, of course, customer relationship management (CRM) platforms. And now, too, there are CRM apps. These apps have really changed the nature of customer service, helping you to instantly deflate problems and answer questions. If you find the right one to use, you are also instituting another level in your customer service management department, helping inspire thankfulness and then in turn loyalty.

But choose the wrong app and you’re likely to be in a pickle, because it won’t work for you and it won’t work for your customers, either. And that can lead to even more problems. This app should fit into the overall structure of your customer service approach, working with a call center and digital solutions, among other items. So what does that look like? This graphic helps explain it.

Thanks, Salesforce for this informative infographic.