All posts by Mike Gingerich

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.

Facebook Ads Placement [Infographic]

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Facebook-Ads-Placements-315Facebook has several different options for how and where ads are placed. While smartphone and tablet, usage has increased it’s important not to overlook desktop and laptop users. The desktop ad market remains very reliable and many users access Facebook from a desktop or laptop computer. Two of the most common methods of Facebook advertisement is the News Feed and Right Column. Each ad placement option has its own advantages and fits specific advertising goals.

Two Ways To Advertise Via Desktop On Facebook

1. The News Feed:

Places an ad at the top of the news feed and formats it like a Facebook post. This type of ad is useful for allowing multiple actions (or steps) at once.

It is also advisable for companies whose websites require desktop access. It’s an expensive option but has a good reach.

2. The Right Column:

Located on the right side of the page this location offers a smaller ad space than the news feed. Despite not taking up as much space it still allows the use of a brief description and image. It’s most useful for retargeting campaigns and driving a single action.

Consider this type of ad for simple one-step requests such as visiting a website or downloading an app. It’s affordable but usually gets a lower click-through rate.

Thanks to Spiralytics Performance Marketing for this informative infographic.

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9 Ways to Make Your Customers Happy

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When making a purchase, people want to get more than a product or service. They want experience and a great one at that. Thus, it’s important to focus on making your customers happy.

Remember, happy customers make loyal customers. Fortunately, there are practical ways to achieve customer satisfaction. Here are a few examples:

1) Deliver on your promises

When you say you’ll do something, then do it within the expected time frame. Unmet expectations lead to disappointment, and that’s not something you want customers to feel about your brand.

To avoid letting people down, stick to realistic commitments. There’s no point in luring people in with grandiose promises only to break them later on.

2) Hold yourself accountable

Behind brands are people, and people make mistakes. But it’s how you handle them that makes a world of difference. If you commit a mistake, own up to it and do your best to rectify it.

Doing the opposite — running away from the problem, acting defensively, or denying everything — will make customers less forgiving.

3) Involve your customers

Feedback from your customers is valuable, so ask for what they want to see more from your brand, when they expect these changes to take effect, and how else you can improve your customer service.

Once you’ve applied your suggestions, don’t forget to let your customers know right away.

Thanks to our friends at Headway Capital for this great infographic on ways to provide stellar customer service.

[Infographic] How to Write the Perfect Job Ad

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[Infographic]-How-to-Write-the-Perfect-Job-Ad-315For a company to get the best employees good job ads are a must. Many industries require employees with specific, skills, experience, or knowledge and finding the right person can be a challenge.

That’s why a good job ad is so important … the best employees are often in high demand. A well-written advertisement can get the attention of qualified employees and encourage them to apply.

The larger a company’s potential hiring pool the better. Here are tips for writing an effective job ad.

Three Tips To Write An Effective Job Ad

1. The Job Title:

Is the first thing a potential employee will read. Due to the amount of information, people have access to attention spans can be short. Therefore a job title needs to concise, match common search terms so it can be found, and avoid confusing acronyms or jargon.

2. Focus On The Job:

The job description should be realistic and focus on day to day tasks an employee will perform. A realistic portrayal of a job can make interested employees more likely to apply and gives a company a chance to sell themselves to job seekers.

3. Define Goals:

Aside from knowing what a job is potential employees want to know what their goals are. Key tasks, specific benchmarks, and how these goals integrate into a company’s overall strategy should be clearly defined.

Our thanks go out to HeadwayCapital.com for this helpful infographic.