The objective of this service is a straightforward one: bringing websites to Facebook. The ones behind it saw the limitations that FBML had by default as an impediment to people’s creativity on the famed social network. Hence, they created this service. In general terms, it aims to provide its users with every functionality that they would have access to if they were designing the site outside of Facebook. It is as simple as that.

As a service, this will clearly be of use both to individuals that want to put their names across more vividly, and to business users that have to promote any service or product. Every self-respecting brand is on Facebook by now, so it is not that much of a stretch to say that this service will have a ready audience.