Some pieces of content become viral while others fade into obscurity. What differentiates content we crave from content we forget?

• Content that elicits emotions — Content that makes people feel (whether positively or negatively) is memorable because it touches the core of who we are.
• Content that makes us think — Does the content challenge our assumptions or offer a fresh perspective? People consume content to be entertained and educated.
• Content that motivates us — Motivation makes us feel good, so a reminder that we matter, that our dreams can come true and that we shouldn’t give up trying is always welcome.
• Content that teases our minds — Secrets, surprises, and twists appeal to the curiosity, so content that offers any of these is hard to resist.

These are the kinds of content people enjoy and share. Make sure you have them on your site if you want your content marketing to be effective.

Our hat is off to Business2Community.com for this helpful infographic.