Tag Archives: content marketing tips

27 Time-saving Blogging Tools for a Supreme Content Marketing Strategy in 2022

Time-saving-Blogging-Tools infographic.

Time-saving-Blogging-Tools infographic.

Blogging is the key to successful content marketing. Indeed, data from SEMRush indicates that blogging is more important to content marketers now than ever before. So there’s a definite need for time-saving blogging tools.

Unfortunately, blogging is not that easy. The SEMRush study finds that bloggers and content marketers spend more resources and time on blogging than ever. Targeting, scheduling, and promotions are especially massive challenges.

The guys at Red Website Design have been brainstorming solutions to these issues and recently compiled 27 time-saving tools to help you build a better and more valuable blog.

Time-saving Blogging Tools by Category

  • Brainstorming tools
  • Writing and note-taking tools
  • SEO and content optimization tools
  • Visual design tools
  • Promotion and scheduling tools
  • Organizational tools
  • Analytics and tracking tools

Each category of tools addresses a unique blogging need. Furthermore, an even better part is that you get up to four different tools per category. Moreover, you get professional advice on how to best use each tool.

Best Brainstorming Tools

  • Answer The Public: Best for finding questions your audience is asking.
  • Google Trends: Best for identifying trending blogging topics in your industry.
  • Buzzsumo: Best for discovering content with the highest engagement potential.
  • Ahrefs: Ideal for primary and long-tail keyword research and optimization.

Check out the infographic. It can help determine if some of the tools can help take your blogging campaign to the next level.

https://blog.red-website-design.co.uk/2021/10/15/blogging-tools-2022/

5 of the Most Important Stages in the Content Marketing Process

5 of the Most Important Stages in the Content Marketing Process

5 of the Most Important Stages in the Content Marketing Process

Learn the stages in the content marketing process. Content is still king. Indeed, content marketing is the pillar on which other digital marketing strategies stand. Without it, the rest of your online marketing strategy would fall apart.

Unfortunately, many marketers still struggle with content marketing. For instance, according to the Content Marketing Institute, only about 29% of B2C and 26% of B2B marketers think they are highly successful with content marketing.

You can join this elite group by optimizing your content marketing process. This means carefully designing and adopting a lean, goal-oriented content marketing approach and sticking to the plan throughout.

Five Critical Stages of the Content Marketing Process

1. Research and planning

Content research and planning involve setting realistic goals. As well as, identifying KPIs, creating customer personas, and choosing content types, among other steps.

2. Content creation

In this stage, you need to find the right writers, establish a workflow, create a content calendar. In addition, find the right software tools for effective task and team management.

3. Scheduling and publishing

Once the content pieces are ready, scheduling and publishing ensue. Key steps here include auto-publishing and customizing content for each platform.

4. Promotion and distribution

Promote, optimize, and share your content.

5. Analysis and improvement

Measure your performance, analyze the results, and then revise your strategy.

Shane Barker discusses these steps in greater detail on his blog and even provides valuable examples and tips where necessary.  Furthermore,  to learn what else you need to do for a winning content marketing campaign check out the infographic.

5 Important Stages in the Content Marketing Process

5-important-stages-in-the-content-marketing-process

5-important-stages-in-the-content-marketing-process

When used well, content is capable of helping one maximize the connection with the target audience and turn out as a key resource in the business. Content is able to boost brand awareness, exposure, and even lead to business success since potential customers are made aware of the brand and its expertise.

In order to come up with content that is capable of appeasing customers, it’s important to adopt the following stages in the content marketing process.

Research

Create content by having the target audience in mind. Understanding the audience includes detailed research of basic factors such as age, gender, location, behavior, and interests. Dedicated efforts and methodical research will lead content creator to the right audience.

Goal setting

This involves the visualization of the final result of content marketing. Content marketers ought to establish goals to determine the effectiveness of strategies, general direction, and methods used to create content.

Strategy

Content marketing strategy is an outline of key business and customer needs. It also outlines the methods that will use content to address the needs of the customers. Content strategy should include reasons for the creation of the content, risks, and vision for the success of the brand.

Content marketing, when done in the right way, is a sure method to increase product awareness. Check out the infographic below for more information on the content marketing process and strategies to boost your sales.  To create your own infographic, check out free presentation software from Visme.

[Infographic] B2B Content Marketing Trends in 2020

Infographic B2B Content Marketing Trends in 2020

Infographic B2B Content Marketing Trends in 2020

Content is invaluable to any B2B marketing campaign. It’s one of the must-haves. Without it, you go nowhere.

Unfortunately, content marketing has also become extremely challenging recently. For one, the internet is saturated. Every day, millions of videos and blog posts are uploaded to various online platforms. Many of these content pieces now go without views because of the saturation. Every industry is now online from technology to manufacturers meaning even industrial marketing is becoming commonplace.

Worse still, the content landscape is always changing. Keyword stuffing that worked like a charm a few years ago, for example, is now a death knell for SEO.

Marketers must adapt to these new realities to remain competitive.

Fortunately, Business2Community consistently tracks and updates marketers on any new trends in the industry. They’ve just released an update on 2020 trends.

2020 Content Marketing Trends for Maximum ROI

According to the new report, the first thing marketers need to know is that there’s no room for generalization.

While B2C marketers can afford to cast the net wide, B2Bs need to narrow their marketing. For example, B2B marketers can longer use certain types of content because everyone else is doing so. It won’t work in 2020. Instead, you must focus on delivering messaging and experiences based on your target audience’s needs.

Check out the rest of these content marketing trends to learn what else you need to focus on in 2020. It’s presented in form an easy-to-scan infographic.

Infographic B2B Content Marketing Trends in 2020 1

Is your Content Marketing Campaign Effective?

is-your-content-marketing-campaign-effective-700

is-your-content-marketing-campaign-effective-700

Measuring the effectiveness of a content marketing campaign is, without doubt, one of the digital marketer’s biggest challenges. A lot of marketers, for instance, are skeptical about blogging because it’s almost impossible to measure the return on investment.

How would you know if the blog you posted last month is getting you the desired store traffic, for example? It’s not easy. Visits to the blog might give you a rough idea of what’s going on. So can the number of shares. But, these metrics are rarely sufficient when attempting to determine the effectiveness of your efforts.

The Solution? Align KPIs with Campaign Goals

A viable solution to this conundrum is to identify and track the Key Performance Indicators (KPIs) of each campaign goal.

These KPIs would be picked based on the type of campaign (is it a social media campaign, blogging, YouTube, etc.) and the specific goals you’ve set for that campaign.

Let’s say, for example, that you’ve set up a blog for your e-store. If the first goal of the blog is to generate leads, your KPIs would include Click-Through-Rate and Cost-Per-Lead.  Meanwhile, where the goal is to increase brand awareness, the KPIs would include;

  • Article views
  • Followers and subscribers
  • Shares, including social media shares

Business2Community has developed an elaborate infographic capturing all these strategies and tips. Spare a moment to check it out.