Visitors tend to abandon a website fast if it takes too long to load. To improve user experience, Google ensured that website performance plays a big role in determining search result rankings. If a mobile page’s loading time goes beyond 3 seconds, that’s already considered slow.  For entrepreneurs, improving website performance is a must. Thus, one way to do this is via image optimization, which refers to the process of decreasing the photos’ file sizes without affecting their quality.

Here’s how:

1) Choose the right format

Different purposes call for different file sizes and types. For example, logos should be vector art and not pixel art. Photographic images can be saved in small file sizes. Learn which format works best for which section of your website.

2) Use a CDN

Content delivery networks cut down the distance between a website’s visitors and its server. The servers in a CDN are geographically diverse so that there’s always a nearby server regardless of where website visitors are based.

3) Compress images

A compressed photo has fewer bits so it loads faster than the original photo. Nevertheless, the quality remains the same, more or less. TinyPNG, Image Resizer, and Kraken are popular image compression tools.

Learn more about the other ways to improve the performance of your website through image optimization by checking out this infographic from SocialMedia Today.