The value of videos and images in social media content cannot be overstated. You need as many videos and images in your posts as possible to attract more eyeballs and get more clicks. Social video lengths and images sizes need to be the optimal size for best results.
On Facebook, for example, posts with videos get 59% more engagement (shares, likes, comments, etc.). Images have a positive impact on engagement, too, albeit to a smaller extent. An image in your Facebook posts can boost engagement by as much as 37%, according to Jeff Bullas.
Impact of Social Video Lengths and Images Sizes
One way to maximize your social media engagement is to keep an eye on the length of your videos and the size of your images. That’s because if your video is too long, viewers may not watch to the end. If it’s too short, however, you might not get your message across properly. As for images, when the size is too small, viewers might struggle to see the message. An overly large image, on the other hand, may not display correctly on smaller mobile screens.
Render Forest has done the research and determined the optimal video lengths and image sizes for each of the major social media networks – complete with landscape recommendations! Check out the following infographic from Render Forest to find out what you might have been doing wrong so that you can revise your campaign for an improved ROI.