Tag Archives: social media for business

4 Reasons Why Your Social Media Strategy is Failing

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Is your social media strategy failing? Would you like to fix it?

If your social media strategy is failing, you’re not alone as only 12% of companies feel they are using social media effectively.

Many companies struggle with social media because they are making some easily avoidable mistakes while executing their strategies. Therefore, in this article, I am going to list out what they are and how you can rectify them…

#1 You don’t update it often enough

If your social media strategy is based on what worked a few months ago, then, of course, it is going to fail. Social media is constantly changing.

Every social network will regularly update their algorithms, design, user interface, rules, etc.

Take Facebook, for example, they have altered their algorithm several times. Earlier when organic reach was high you could post content directly and drive high levels of engagement and traffic. Hence, lots of businesses did this.

But since 2014 when organic reach drastically declined some businesses evolved. They began investing in ads along with organic methods. They also modified their strategy to include other social networks like Pinterest, Snapchat, and Instagram which drive more engagement.

Those that paid attention and evolved are still thriving while those that still follow the strategies that worked before 2014 are failing.

Hence, stay updated with the latest social media changes by subscribing to official social media blogs and other social media news websites.

Also, keep an eye on your social media analytics to make sure engagement is regularly increasing.

And every time you get a hold of the latest news and statistics, modify your strategy to suit the social networks and your audience.

#2 Your content isn’t good enough

Years back businesses didn’t know the importance of content in social media marketing. They only shared links to their products on social media and hoped for sales.

Now businesses understand the integral role content plays. Therefore, a lot of them are creating it. In a month around 80 million blog posts are published on WordPress blogs alone.

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But the problem is that most of them are creating content just for the sake of it. It’s not good enough.

To stand out from the sea of content, your content should be among the best.

One way to do this is by writing longer blog posts. Blog posts that are longer than 3,000 words get the most shares.

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Most people write blog posts that are less than 1,000 words long. Therefore, when you write longer more informative posts you will easily stand out from the competition and drive more shares on social media.

Someone who creates long-form content regularly is Neil Patel. An example is this post, Social Media Marketing Made Simple. It is more than 3,000 words long.

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Neil writes long posts just like this one on a regular basis. They also contain quality information all throughout.

You too should begin investing more time writing blog posts like this one.

#3 You don’t have a properly planned funnel

Many businesses have realized the importance of capturing leads as email is nearly 40 times more effective than social media in the acquisition of customers.

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This is why when you visit most blogs these days there are several lead-capturing forms.

Once the person signs up they are sent a welcome email and their nurturing process stops right there. After that, the only emails they send are sales emails promoting their products and services.

If you want to stand out from the competition here too you should send out a series of educative emails containing several more tips.

They should be shared in a series of 4 to 5 emails. These tips will build trust and help you establish yourself as an authority on the topic.

You should also continue sending out more content to read once a week at least.

These emails, your lead capturing method, your content and social media comprise to form a basic funnel. Most people don’t plan this out properly and run them separately.

If you share quality content and build a strong relationship with your audience this way your sales email that is interspersed with educative emails will perform a lot better.

Hence, plan and set up a funnel from today onwards instead of only using social media to drive traffic and capture leads.

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For detailed tips on how to build a funnel check out this free course, Email List Building, from Leadpages. I have been a subscriber to the Leadpages newsletter for a long and I can assure you they have a wealth of information on running funnels.

#4 You aren’t social

I have come across several social media pages that post quality content and drive tons of engagement in the forms of reshares, likes and comments. But the mistake they make here is not engaging back.

Social media is all about being social. If you want your social networks to bring in top quality results, you should engage back with people by thanking them for resharing your content and responding to comments.

When your social media management plan places an emphasis on communicating back it shows people that they are an important part of the community. This will encourage them to engage with your content in the future as well.

Therefore, from today onwards set a little time aside to engage back with your social media followers.

Now fix your social media strategy

These are the mistakes businesses regularly make with their social media strategies. Use my above tips to rectify your current strategy and avoid making them in the future.

What mistakes have you noticed others make with their social media strategies? How can they fix them? Please leave your comments below.

Customer Care via Social Media [Infographic]

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A-Guide-to-Social-Media-Customer-Care-infographic-315Communicating with customers via social media allows companies to respond to customer concerns in real time, build brand loyalty, and receive useful feedback. A well managed social media account can turn a negative customer experience into a positive interaction and improve a company’s reputation with consumers.

However, the opposite is also true and a mismanaged account can have a lasting negative impact. A key part of social media interaction is how a company handles the initial response. Here are three tips to start the process off on a positive note.

Three Steps For Positive Customer Interaction

Respond Quickly:

First and foremost a company should respond to customer complaints or questions in a timely fashion (within an hour). Being ignored only increases customer frustration. Also, many social media complaints go ignored so by being responsive a company stands out for the better.

Use Names:

A company should address a customer by their name (or username) and also sign their postings as well. This helps frame the conversation in a friendly tone. By referring to a customer by name it shows a company cares about them as an individual.

Communication Channels:

Not all customers want their conversations with a company made public. A business should always be aware of a customer’s comfort level with a conversation and offer to it move it direct messaging if desired.

Excellent infographic! Thanks, HeadwayCapital.com

A Guide to Social Media Customer Care

How to Capture Website Traffic with Twitter

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Look at your website traffic stats after you tweet. Chances are you’ll find that when you post on Twitter, the result is a spike in traffic. There’s a definite link between the two, but it doesn’t have to be a random or occasional thing. You can use Twitter to generate regular, reliable, targeted website traffic.

Here’s how you can start harnessing the power of 140 characters to grow your website and your business:

1. Grow Your Followers

This is a no-brainer. The more people that follow you, the more who have potential to see your tweets, and the more traffic you’re likely to generate. The best way to get more followers is to follow more people, so start following industry organizations, local business, local celebrities and other people who have the kinds of followers you want to attract.

2. Tweak Your Profile Page

Your Twitter profile has some great marketing possibilities. Your avatar image is the perfect place to put your logo, to grow brand awareness. Your banner image is a great place to publicize what you do, and even better, to publicize special offers, contests or deals. The description on your profile page is a great place to add a call to action too, and don’t forget a link to a targeted landing page that includes a subscription form!

3. Back Off the Hard Sell

It’s tempting to use your Twitter feed to post endless hard sell messages… but it doesn’t work!

In fact, the best way to get more engagement and conversions from Twitter is not to post sales messages. Instead, post links to interesting content, including some content that’s relevant, but on non competing sites.

Occasionally, mix in a Tweet to a link for a download that has an email gate, then go back to useful, non-sales related information.  Think of a 10-4-1 type of rule.  10 Tweets that add value, 4 that point to information on your website specifically, and 1 that is fully lead capture.

4. Ask Questions

Twitter works best when you don’t spend all your time telling your followers what you want them to hear. Mix it up by asking questions or running polls. The best effects from Twitter come from engaged followers. Engaged followers happen when your feed is a conversation!

5. Time It Right

Study after study has shown that when you tweet has as much impact on your results as what you share. There are reports that will tell you when the best average time to tweet, but the best thing to do is track your own results, with your own followers.

Spend some time tracking results. See when you get the most retweets and replies, and when your tweets result in the biggest traffic spikes. Measure when you get the most subscriptions to your email list. Then use that data to develop a Twitter plan that is timed for maximum results.

6. Don’t Forget Images

When it comes to Twitter, tweets with images get more engagement, every time. Make sure you tweet images that are copyright free, or created for your site or blog, and make sure they’re relevant to the post.

7. Use Promoted Posts

Twitter’s promoted posts are the equivalent of AdWords or Facebook ads, but for Twitter. You can choose the region and audience, and your tweets magically appear in their feeds. Yes, you have to pay for the service, but there’s no price tag that you can put on reaching exactly the kind of customer you want! Make sure you save promoted posts for after you’ve done your research and testing, so you send the right message to the right people, at the right time.

8. Run Sweepstakes or Contests on Twitter

Everyone loves free stuff. Everyone loves to win checkbox. They love it even more on the internet!Create a contest you publicize on Twitter, that sends entrants to a specific entry page on your website, where their email address buys them entry. Make sure you include a checkbox and a link to your Terms and Conditions and let them know that they’re opting into your mailing list by entering!

9. Use Pinned Posts

Finally, if you want to get more bang for your buck out of Twitter, leverage the pinned post function to keep your most relevant offers and deals at the very top of your tweets on your profile page. Anyone who clicks through to your profile will see it, and that might get more interest in your site!

Twitter is a great tool for marketers. It’s easy to add some automation, using tools, some of which are free. Even moderate effort on Twitter will yield results in your traffic. But if you put some effort in, you can turn general interest in Twitter into substantial website results!

The key is to have a cohesive strategy and a plan for what happens when they come to your website.  Your lead capture tools on your site need to be sound to make the efforts on Twitter worthwhile in driving the social lead to your website!

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