Tag Archives: social media for business

How often to post on Social Media [Infographic]

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How-often-to-post-on-Social-Media-Infographic-700Businesses have to maintain an active social media presence, or else customers will choose their competitors when searching for services or products. However, it can be difficult for a business to determine how often to post on social media.

How Often Businesses Should Post on Facebook

How often a business posts on Facebook depends mainly on how many followers they have. When they have less than 10,000 followers, they should post a single post per day. When it exceeds more than one post, it gets approximately 60 percent fewer clicks per post. For companies with over 10,000 followers, they should post 1 to 2 times per day.

How Often to Post on Twitter

Businesses have to tweet enough to get noticed. To get the highest response rate, companies have to tweet 2 to 5 times per day.

How Often to Post on Instagram

Businesses should post 1 to 2 posts on Instagram per day. However, companies should publish only high-quality content that has value to the audience.

How Often to Post on LinkedIn

LinkedIn advises business owners on how often to post on their network. When businesses post 20 times per month, they can reach 60 percent of their audience.

Equipped with the above information, businesses have everything they need on the number of times they post each day on social media. Thanks to LouiseM.com for this helpful infographic.

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Why Social Media Marketing is Essential

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Why-Social-Media-Marketing-is-Essential-1One fact about businesses today is that they need a social media presence. Whether big or small, learn why social media is essential to be part of a business’ marketing strategy. Social platforms help a company connect with its customers, increase awareness of their brands, and boost leads and sales. With over three billion people using social media, it’s not a passing trend. Here are a few reasons why social media marketing is essential.

4 Benefits of Social Media

  • Cost-effective

    Social media is possibly the most cost-effective marketing strategy. Signing up and creating an account is free on almost all social media platforms. This marketing strategy is cost-effective and helps businesses attain a higher ROI.

  • Show Authenticity

    Social media provides businesses with a platform where they can show their brand voice. Additionally, they’re able to improve their brand’s personality.

  • Better Customer Satisfaction

    Customers appreciate modified replies by businesses rather than computerized messages. Businesses that value their customers can compose personal messages which are perceived in a positive light.

  • Enhances SEO Rankings

    Social media is one of the factors used in calculating rankings. Today, optimizing a website isn’t enough. Furthermore, for a business to secure a successful ranking, it has to share content on social media.

To summarize, there is no doubt that social media marketing has several benefits. By updating the right social media marketing strategies, businesses can increase traffic and improve brand loyalty. To learn more, check out the infographic below from the good folks at PRDaily.

[Infographic] Social video lengths and images sizes

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[Infographic]-Social-video-lengths-and-images-sizes-700The value of videos and images in social media content cannot be overstated. You need as many videos and images in your posts as possible to attract more eyeballs and get more clicks. Social video lengths and images sizes need to be the optimal size for best results.

On Facebook, for example, posts with videos get 59% more engagement (shares, likes, comments, etc.). Images have a positive impact on engagement, too, albeit to a smaller extent. An image in your Facebook posts can boost engagement by as much as 37%, according to Jeff Bullas.

Impact of Social Video Lengths and Images Sizes

One way to maximize your social media engagement is to keep an eye on the length of your videos and the size of your images. That’s because if your video is too long, viewers may not watch to the end. If it’s too short, however, you might not get your message across properly. As for images, when the size is too small, viewers might struggle to see the message. An overly large image, on the other hand, may not display correctly on smaller mobile screens.

Render Forest has done the research and determined the optimal video lengths and image sizes for each of the major social media networks – complete with landscape recommendations! Check out the following infographic from Render Forest to find out what you might have been doing wrong so that you can revise your campaign for an improved ROI.

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What Social Media Platform is Right for your Business?

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Social media platforms have been very instrumental in creating brand awareness and growing businesses. With platforms like Facebook and Instagram hosting over 2 billion and 1 million monthly active users, marketers have discovered that they can do more than just being a medium for communication with family and friends overseas. As many businesses continue to create social media accounts every day, it is worth noting that not all platforms will be useful for a specific brand. Let’s look at which social media platform is right for your business.

Social Media Platform Purposes

Facebook, Pinterest, Twitter, and LinkedIn are different. This is due to the fact that they host different kinds of audiences. Pinterest, for instance, has 68 percent of the users being female while the remaining 32 being male. This should ring a bell; if the target audience of a business is the women, then Pinterest should be the place to be. This tells you that it is vital to study the demographics of the users of a social media platform before choosing it to promote a brand.

The type of content that an audience prefers to engage with should also be considered. If a marketer is targeting the millennials, Instagram will make the best pick as they prefer visuals and sharing through the use of hashtags.

One needs to understand the different nature of the various social media platforms to establish which one would be the best for his or her brand. Check out this infographic from  Louisem.com to help you decide which social media platforms are best for your business.

How to Use Social Media for Your Small Business [Infographic]

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The world of social media presents numerous opportunities for small businesses. With a potential outreach to over 2 billion people online, your company should take advantage of this marketing channel to attract more customers.

The unfortunate reality is that not enough small businesses are leveraging social media platforms. Only 53% are active, with others claiming that they don’t have enough time, resources, or manpower. You don’t have to spend millions of dollars on marketing to enjoy the benefits of social media. In fact, simple and strategic decisions can help you significantly boost your visibility online.

Here’s how to get started.

Identify your target audience

The biggest mistake many businesses (both small and large) make is to cast their net too widely. Instead of trying to reach everyone at once, a smarter approach is to understand your best customers and reach out to them in a more personal manner.

For example, if you’re looking to attract environmentally conscious buyers, you may begin by targeting Facebook groups (or Twitter hashtags) that focus on environmental awareness and sustainability.

Establish a brand identity

You also need an “online home” where potential customers will find you when they come looking. Start by creating branded social media pages- with your logo clearly displayed on each page. This is a critical way of establishing brand identity and gaining the trust of your customers.

With the above tips, you’ll be on your way to generating high quality leads on social media- without having to spend a fortune.

Thanks to the folks at PostPlanner for this excellent infographic.