Tag Archives: research before purchase

What is Webrooming? How is it Different from Showrooming? [Infographic]

What is Webrooming_ How is it Different from Showrooming_ [Infographic]
The internet has changed the way people shop. Nowadays, people research products online before making a purchase, whether in-store or online. This change in consumer behavior led to two practices, webrooming and showrooming. When a customer looks at a product online and then buys at a physical store, it's called webrooming. When a customer buys a product online after visiting a physical store, it's called showrooming. What is Webrooming? Webrooming is popular across all generations, especially Read more [...]