The Importance Of Online Customer Reviews [Infographic]

he-Importance-Of-Online-Customer-Reviews.You likely hear about it a lot. But, just how important are online customer reviews for your business? What’s the impact of these reviews on the average business, and how much would you theoretically lose without reviews?

Fortunately, INVESP has the answer. A recent study whose findings are now available on INVESP shows that customer reviews can make or break your business. The value of every review becomes apparent once you read the report.

Online Customer Reviews  Study Takeaways

  • Up to 90% of consumers read online reviews before visiting a business: This means you’re completely out of the equation for 9-out-of-10 online shoppers if you don’t have at least a few customer reviews.
  • Customers spend 31% more on businesses with positive reviews: This makes sense, given that shoppers are more likely to trust you with their money if previous customers constantly rave about your exceptional services.
  • About 92% of users will use a local business with at least a 4-star rating: Many people prefer perfect businesses, i.e., those with a 5-star rating. However, you’ll still do well with a 4-star rating. Unfortunately, trust levels drop massively at 3-star ratings or lower.

Check out the rest of the report to find out more reasons why customer reviews are critical to your business. Also learn how many stars you need to earn the trust of local customers.

About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.