Tag Archives: Facebook Marketing

A Small Business Guide to Facebook Insights [Infographic]

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For small business owners like you, Facebook Insights is a powerful tool for tracking user interaction on fan pages. It offers statistics on likes, views, reach, and actions on the page. It also helps you track posts, fans, and messages — all in one easy-to-use interface. Planning out a successful strategy for social media marketing has become more streamlined and convenient.

But first, let’s cover likes, the lifeblood of Facebook and one of the best ways to measure the success of the posts on your page. On Insights, you’ll see the total page likes as of today, how the number changed over the last month, and the net likes (gained likes minus unlikes).

To review the data for other times, you can select a date or range of dates. You can also see where your page likes happened — on your page, from page suggestions, or through search, and whether a mobile device or desktop computer was used.

Next is post reach. You want to know if your content is reaching a wide audience, and Insights lets you do so by showing how many people have seen your posts, including people who are not fans of your page. You’ll also get a chart showing when people have recommended your page in posts and comments.

Insights are where you’ll get a lot of relevant data, so better maximize it now!

Thanks, ImpactBND.com for this impactful infographic.

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How To Use Demographic Targeting in Boosted Facebook Post Ads to Drive Segmented Leads on Your Website

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How-To-Use-Demographic-Targeting-in-Boosted-Facebook-Post-Ads-to-Drive-Segmented-Leads-on-Your-Website-315As one of the largest social media platforms, Facebook is important for advertising. More than three million companies advertise on Facebook to reach its large user base.

While reaching potential customers is important, not all leads turn into sales. A smaller but more interested audience is far more valuable than a larger passive one.

Facebook offers very powerful audience targeting features that allow companies to properly segment their ads to assure they are reaching the customers most interested in their products.

Segmenting And Creating A Buyer Persona

By segmenting leads you increase your sales conversion rate. This increases the ROI of your ads and makes better use of your time. Segmented leads allow you to focus on the potential customers that are most likely to buy your products or services.

The best way to create effective segmented advertisements is through a buyer persona. The buyer persona is a generalized profile of your ideal customer based on specific demographic traits.

Facebook has several demographic traits to choose from when targeting ads. An effective persona will contain the following data points:

  • Basic profile information such as age, location, career, and educational background. Also, consider their current living situation and family size (i.e. single or married).
  • Specific life goals such as future career plans, retirement, travel, and so on.
  • Existing issues that prevent them from achieving their goals that you can help correct.
  • Their living situation such as house versus apartment or do they live alone or do they have roommates.
  • Hobbies and interests.
  • Consider their proficiency with technology and how they interact with it. Tech-savvy early adopters have a different profile than basic users.
  • How does your customer ‘talk’? They should have a distinct voice. Some profiles would use more jargon in speech while others use more slang.

Facebook’s Demographic Tools

Facebook has different demographics you can use to target ads to reach an exact customer profile. They can be broad general demographic information or more specific such as schools attended. Important demographic traits to target can include:

  • A customer’s finances.
  • Life stages such as marriage, home ownership, moving, or having children.
  • Specific behaviors such as the brand of car they drive or are they an expat.
  • Hobbies and interests can be narrowed down to specific broad fields (such as sports) to more specific categories such as companies a customer is a fan of.

An important part of demographic targeting is the ability to exclude demographics. This assures your advertisements don’t reach customers who have no interest.

What Are Boosted Posts?

Boosting posts allows you to target your posts at the specific demographic you’re trying to reach. By clicking edit you can customize your target audience or create customer profiles.

Targeting options include both broad and specific data points. Before posting, Facebook will tell you how many people your post will reach with the selected demographic traits. Once saved, you can then click boost post.

Leveraging Boosted Posts

To increase ad effectiveness your website’s landing page should use text, video, and imagery similar to the ad that links to it. Each audience segment should have their own specific landing page that presents your products as filling specific needs.

Final Thoughts

Facebook provides several tools to increase the effectiveness of your ad campaigns. A campaign specifically targeted at interested customers increases your conversion rates. Click To Tweet Even less than optimal ad boosting can serve as a useful data point to improve your customer profile and further understand your target market.

A Small Business Guide to Facebook Insights [Infographic]

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A-Small-Business-Guide-to-Facebook-Insights-315Social media has become a crucial marketing platform for small businesses. Facebook, in particular, is a must-have tool in any SMB’s marketing arsenal. With more than 2 billion active users and a high potential for leads and sales failing to market your business on the platform would be a huge setback to your growth goals.

To gain the most from Facebook, however, you need to be smart. With millions of other small businesses using the platform as well, you need to find ways to stand tall among the crowd. Facebook Insights are the key to gaining knowledge that separates your business from the rest.

Learn how to best use Facebook Insights to grow your business.

  • An overview of Facebook Insights
  • Understanding the impact of Facebook “Likes”
  • Measuring your “Reach”
  • Making use of “Page Views”
  • “Actions on Page” and what they mean
  • Posting on Facebook; what you need to know
  • Understanding your audience
  • Facebook messaging and best practices|

While the list doesn’t cover everything you’ll come across on Insights, it covers all the essential areas. You’ll have yourself to thank when the knowledge gained starts earning you lead after lead.

Thanks, Businessbacker.com for this great infographic.

Facebook Ads Placement [Infographic]

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Facebook-Ads-Placements-315Facebook has several different options for how and where ads are placed. While smartphone and tablet, usage has increased it’s important not to overlook desktop and laptop users. The desktop ad market remains very reliable and many users access Facebook from a desktop or laptop computer. Two of the most common methods of Facebook advertisement is the News Feed and Right Column. Each ad placement option has its own advantages and fits specific advertising goals.

Two Ways To Advertise Via Desktop On Facebook

1. The News Feed:

Places an ad at the top of the news feed and formats it like a Facebook post. This type of ad is useful for allowing multiple actions (or steps) at once.

It is also advisable for companies whose websites require desktop access. It’s an expensive option but has a good reach.

2. The Right Column:

Located on the right side of the page this location offers a smaller ad space than the news feed. Despite not taking up as much space it still allows the use of a brief description and image. It’s most useful for retargeting campaigns and driving a single action.

Consider this type of ad for simple one-step requests such as visiting a website or downloading an app. It’s affordable but usually gets a lower click-through rate.

Thanks to Spiralytics Performance Marketing for this informative infographic.

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10 Reasons Why Facebook Is The Best Platform To Promote Your Business

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Social media network usage has spiraled to immense proportions, and “The Social Network” in particular is breaking records year after year. In response, social media marketing strategies are becoming more nuanced than ever, as emerging social platforms attract marketers with new and exciting marketing possibilities. But Facebook remains an absolute staple in every digital marketing strategy, and we’ll explore 10  unbeatable arguments in its favor.

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1. Facebook is simply too big to ignore

With over 2.07 billion monthly active Facebook users, Facebook is the largest social media network in existence. With 1.37 billion of them being daily users, 50% of which go on Facebook as soon as they wake up, it’s simply too important to set aside. The platform shapes their opinions of the world and has a large influence on their consumer habits. If you are not already exploiting this ever-growing market, you are not doing your business any favors.

Whoever your perfect consumer might be, you can rest assured that you’ll find it on Facebook.

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2. It’s versatile

We all know how important LinkedIn is for B2B marketing, or how Instagram, Pinterest, and Tumblr can help with visual brands in the fashion or lifestyle industries. But unlike other platforms where marketing would make sense if you are in a particular niche, Facebook is for anyone and everyone.

You can use it for local businesses and stores, create a fan page for yourself if you’re a solopreneur or influencer, share content from your blog, run a media page, or increase brand awareness and conversions by running ads and leading users to your website.

3. The best audience targeting

Wondering how to reach the biggest audience on the planet? With powerful audience targeting tools, Facebook is amazing in helping you find your perfect consumers. There are three main audience selection options.

You can either choose a core audience, selected manually and based on characteristics such as location or age; select a custom audience by uploading a contact list on Facebook, or find lookalike audiences – where you use information about your existing consumers to find people similar to them.

4. Businesses benefit from social media recommendations

Facebook is a front-runner, with 44% of people saying that it influences their shopping. This doesn’t necessarily refer to people seeing your ads and liking your products – consumers are also influenced by other users and what they’re saying about you.
That means that your satisfied customers can be your micro-influencers and best brand ambassadors on the platform.

5. Powerful analytics

Facebook is the absolute king of native analytics. You can be sure that you can manage without any additional social media analytics tools when it comes to Facebook. Free or paid, as the platforms analytics tool, Facebook Insights, is nothing short of impressive.

You can get an overview of valuable data such as page likes (organic, paid, net likes and unlikes) post reach from organic or paid sources, and engagement in a weekly, monthly or quarterly view. It breaks down data in all of these parameters and helps you identify your best-performing posts and ads with ease.

6. A lot of ad options

93% of social media advertisers use Facebook ads, and with good reason. Because of its audience targeting capabilities, you can reach the most relevant people to display your content to in an array of available formats.

There are currently 6 ad formats, 3 main objectives with quite a few sub-categories, around a dozen ad placement options and the list is constantly expanding.

You can exploit people’s insatiable appetite for video without the high production costs by simply using Facebook Slideshow. In addition, you can optimize your ads for mobile and give your consumers an immersive, interactive experience with the Canvas, or showcase the best from your product catalog with the Carousel or Collection ad formats.

You can even give Facebook free reign with ad placements and formats when running ads. Therefore, it can test the ads that perform the best and allocate your marketing budget to only the most lucrative ad formats and placements.

7. High click through rates

On Facebook, you can be certain that you’ll be spending your marketing dollars where it counts. Due to the fact that the average click-through rate across all industries sits at 90%.

8. Facebook boasts the cheapest ads

According to Facebook’s Q3 report card, quarterly revenue exceeded $10 billion. Thanks to the more than 60 million businesses paying for advertising on the platform. Consequently, the average ad price has increased by 35% over the course of a year. This was a sure sign that advertising costs on the platform will continue to rise and that a social media empire is in the making. But despite this trend, comparatively, it still remains the cheapest social network for running ads.

The all – industry average CPC (cost per click) for ads on the platform is $1.72. Which is not too shabby, especially for small businesses with modest marketing budgets.

You can spend as little as a dollar a day and see significant results. In return, considering how large the network is, you get maximum visibility for minimum cost. If you don’t know how to go about Facebook advertising there’s no reason to be intimidated – here’s a step-by-step guide that can help you get started.

9. It shows no signs of slowing

Over the last several years, Facebook growth has been through the roof and is likely to continue in the future. The platform is constantly improving its algorithms, focusing closely on expanding marketing opportunities, all while its user base is growing. That makes investing in marketing on Facebook an investment for the future.

10. Your competition is there

Facebook is definitely a crowded marketplace, but that doesn’t mean that you should sit it out. Small businesses can’t afford to, as Facebook might prove the most cost-effective marketing option. If you decide not to use it to your best advantage, you’ll be effectively leaving the playfield open for your competition.

About the Author: Nate Gadzhibalaev
Nate is the founder of Amplifr, a service that assists individuals and businesses by automatically scheduling their social media posts, helping them to earn more money. With a background in product managing, business development, and international growth, he aims to help individuals and businesses by showing them how they can continue to grow their audience profitably and efficiently.