Tag Archives: Facebook Marketing

Facebook Marketing Done Right: 7 Small Businesses to Learn From

Facebook Marketing Done Right_ 7 Small Businesses to Learn From -
How can small businesses with a limited budget and expertise maximize their advertising budget using Facebook ads? Let’s review a few companies who ran successful Facebook ad campaigns. 1. Motion PR: Happy Nut Year Motion PR is a public relations firm that took first place in the 2014 Small Business Online Marketing Contest, hosted by the Chicago Treasurer's Office. Their award-winning campaign was for the Nut Health Facebook page. The concept was to spur social amplification on Facebook Read more [...]

Facebook Cheat Sheet [Infographic]

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When it comes to Facebook, image dimensions and ad specs shouldn’t be a guessing game. Facebook Cheat Sheet Understanding the correct dimensions to use for Facebook images, and how they will be displayed on mobile, can have a significant impact on your ability to generate engagement on the social platform. TechWyse created this infographic for marketers, designers, and social media professionals, to quickly learn the dimensions for every type of image on Facebook. The Facebook Cheat Read more [...]

20 Ways To Do Local Social Media Marketing on a Budget [Infographic]

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Inspired by my friend Christian Karasiewicz at Social Chefs blog post “20 Ways to Do Local Social Media on a Budget” I created this infographic to illustrate his points. Create Contests for Followers Give followers a way to engage with a brand. They'll be personally invested in winning and this will create repeat visitors. While any contest will bring some level of engagement, giving away bigger prizes, or making it simple for followers to participate, can help expand a business' online Read more [...]

Facebook 360 Photos [Infographic]

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In the landscape of social media, a business owner needs to leverage eye-catching content to grab the attention of prospective customers to drive them into the sales funnel. Facebook 360 photos may be just the thing! Facebook's New Feature: Facebook 360 Photos Using this feature requires either a 360 photo Smartphone, a tablet app, or a panorama image on a phone. The code to recognize and display 360 photos is built into Facebook’s pic-recognition platform once the images are uploaded. Hospitality Read more [...]

Facebook Ads Text Rules

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Finally, Facebook has done something about its restrictive ad rules! The 20% rule – which limited the amount of text accompanying an ad to just 20% of the overall surface area of a 5 x 5 grid – was really starting to grind on marketers’ nerves. Logos counted toward the text limit, text on a t-shirt someone was wearing counted, etc. The rejection process was an automatic algorithm based on the grid. So there was no option to explain the text was a part of the image. Understandably, Read more [...]

The New Facebook Page Layout

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In mid-July of 2016, Facebook began a selective rollout of yet another new layout for Facebook Pages, with no apparent pattern behind the deployment of  who got the new layout first. Some users noticed the difference immediately and began comparing the new configuration to previous versions. At this point, the vast majority of Pages Admins have the new layout. Why a New Facebook Page Layout? Good question!  It has not been clearly explained why the modified layout has been deployed and what Read more [...]

Facebook Ad Targeting [Infographic]

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Facebook Ad Targeting uses the social media site's extensive information about their users to allow you to set detailed and unique profiles for your client demographic. The number of fields is expansive and includes: Age Location Gender Race Religion Education Level Financial Factors (Income, Home Type and Value) Political Leaning Interests, Activities, and Hobbies Purchase of Your Products and Services Each of these can be configured to be inclusive or exclusive, Read more [...]

How To Use Facebook Live Video

How To Use Facebook Live Video
Facebook Live video is an exciting new way to promote your business. The concept is very basic, but the results are powerful. At the tap of your finger, you now have the ability to create live video content within a Facebook post on a Page, Group, or personal profile. Your audience will embrace the opportunity to engage with your brand in a new way. They'll share in the excitement created by spontaneous streaming content. It should also come as no surprise that Facebook is favoring live Read more [...]

How to Get More Engagement Using Facebook Ads

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With the instant access to the Internet and the millions of people on social media daily, Facebook is the leading social platform to advertise on. Well-planned Facebook ad campaigns are reasonably priced, and can be very effective at increasing website traffic, engaging visitors, and ultimately, generating greater sales. Here are some tips on how to get the most out of a Facebook ad campaign. Know the Target Audience When you know who your target audience is, and write specifically for them, you’ll Read more [...]

10 Tips to Boost Your Facebook Shares

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Are you frustrated with your Facebook page engagement results? Most small business owners are scratching their heads, wondering what to do to improve engagement on their Facebook pages. If your page has thousands of followers but a single post typically gets a couple of shares, you need to do more to improve engagement. Below are 10 tips you can implement to boost your Facebook shares. 1. Post Interesting Content If you're simply posting content for the sake of it, good luck getting any Read more [...]