How Mobile is Changing Business [Infographic]

How-Mobile-is-Changing-Business-Infographic-316The rise of mobile device usage has a strong impact on our everyday life. Even businesses are not exempt. Here’s how the mobile evolution is changing the way we buy:

  • Online shopping

    E-commerce makes up for 10% of total retail sales in the United States alone. This statistic is expected to grow exponentially in the coming years as the rate of mobile device adoption increases.

  • User reviews

    As many as 56% of in-store purchases are influenced by recommendations found online. Therefore, people who are eager to share their experiences now have a platform which others are willing to read/watch/listen.

  • Mobile payment

    In North America, Paypal remains to be the most widely accepted among many digital payment systems. In 2016, Paypal had an annual payment volume worth more than 350 billion USD.

  • Geotagging

    People get more local results thanks to geotagging. Mobile ad campaigns with geotags reach a highly targeted audience, leading to an increase in good leads and conversions.

  • In-app purchases

    Digital goods are selling online as well. People prefer to use free apps but are willing to pay for more. Around 44% of users make in-app purchases after at least 10 sessions with an app.

Entrepreneurs who haven’t embraced mobile yet should take steps to adjust now. Mobile is changing the business landscape fast, so make sure you can keep up before it’s too late!

Thanks, Kissmetrics!

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About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.