As Christmas is only a few months away, it would be a smart idea to start planning your festive social media campaigns, if you have yet to do so. The holiday season can cost your target customers a substantial amount of money, as they will be stocking up on presents, food, and decorations, so you can guarantee they will be looking out for superb giveaways from their much-loved brands.
The festive period can, therefore, be a great time to engage with both your existing followers and potential customers. To increase your brand recognition, engagement, and revenue, here are three fun social media contests to launch this Christmas.
1. An Essay Contest
If you would like to tug at people’s heartstrings this holiday season, ask your followers to submit an interesting story in the comments section to potentially win a brilliant prize. For example, you could present them with a meaningful topic to talk about, such as:
- Christmas traditions with their family
- Fun vacation memories
- Childhood holiday moments
- Funny festive stories
The best story could win a superb prize, such as a free product from your business, a gift certificate for a festive turkey at PFR Corporate Gifts, or a hamper. You also have the option to choose the best answer yourself, or you can impartially judge it by picking the story with the most likes and replies. The point is that your customers have fun with it and allow you to get to them a little better. If you want to kick start this competition or encourage others to take part, why not share a few stories from your own business?
2. A 12 Days of Christmas Contest
Create a festive buzz by hosting a product-a-day giveaway, such as the “12 Days of Christmas”. The fun campaign will allow you to post one contest each day for 12 days, offering a new and brilliant prize every day.
As people will know they will have a better chance of winning at least one of your products, they will be more likely to enter the competition each day, which could lead to a greater social media reach and engagement. You could even generate interest by building up anticipation for larger prizes toward the end of the contest period.
3. A Holiday Photo Campaign
Encourage engagement by asking your customers to share superb photos of themselves using your products. For example, if you run a growing fashion empire, ask your followers to share a Christmas selfie of them wearing a dress, sweater, or jacket from your collection with a festive backdrop.
You could even challenge them to impress you to win a superb prize. For instance, a book retailer could ask their followers to create an impressive Christmas tree out of their favorite novels and the best snap will win the contest.
Conclusion
If you want to increase your brand awareness and social media reach this Christmas, which could help to grow your sales, you must aim to provide your followers with a superb prize for every contest you launch. It is important to think about the different types of products or services they might be interested in winning to increase your online engagement and social media following.
Having social media contests such as the ones detailed above is a perfect way to engage with your customers. You can the more human side to your business as well as the fun side which many customers like. Taking the time to communicate and engage with will show them that you are a business to remember, which will benefit you come January.