Einstein Marketer has compiled an exhaustive, easy-to-comprehend, infographic to help you understand and appreciate Instagram’s growth in 2019.
Instagram Statistics 2019: Highlights
First and foremost, Instagram is now home to one billion+ users. Up to 500 million of these users post on their Instagram accounts at least once every day. It’s also worth noting that 12% (121 million) of the users reside in the United States.
The majority of the users are female, as expected. What you perhaps didn’t know is that the gap between male and female users isn’t as large as others may want you to believe. At the moment, female users make up 50.4% of the total users, while male users make up 46.4% of the users.
It’s also impressive to learn that the users are spread throughout all groups, meaning that you can reach just about anyone with Instagram. Young adults aged 18 to 34 years, however, are the biggest fans of the platform, accounting for 61% of the Instagram population.
The infographic goes into many other details, including; the impact of the famous Stories feature, Instagram for Business, location posts, and hashtags (#). You’ll also find out the best times to post on Instagram.