Category Archives: Email

How to Create Email Nurture Campaigns

How to Create Email Nurture Campaigns
Capturing leads is one thing, converting them is another ipqeubb. To go from capture to conversion, you need to nurture them until they become customers, and engage them after they purchase to keep them. An effective way to do this is via email nurture campaigns. These are a series of pre-prepared emails sent out according to a schedule that corresponds to the different stages of the purchase funnel. For the first 2 steps, here's what you need to do: Step 1 - Awareness Potential buyers Read more [...]

The Perfect Sales Email Campaign [Infographic]

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The medium may now be digital, but the principle behind marketing has always been psychological. To attract potential customers, you've got to understand how human nature works and use it to your advantage. Here are a couple of techniques you can try in order to create the  perfect sales email campaign. Courtesy The double opt-in form asks for confirmation from users first when they subscribe. This eliminates (or at least minimizes) accidental signups; at the same time, it shows people that you're Read more [...]

How to Interpret 3 Important Email Marketing Stats [Infographic]

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Thanks to our friends over at www.SurePayroll.com for this great illustration of important email marketing stats. Sending out a great email is one thing. But understanding what happens once emails reach (or don’t reach) inboxes is another thing. My email bounced?!? Let’s start with the latter scenario: Your carefully crafted email quickly returns. This is a bounce. There are 2 types of bounces. A soft bounce generally tends to be about technical or spam-related issues; there might be Read more [...]

How to Use Psychology to Make Your Emails More Alluring [Infographic]

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Some people have a way with words -- and you can be one of them. Understanding the human mind is key to writing appealing emails. It's psychology working for you. Thanks to our friends from Salesforce Marketing Cloud for this great infographic on how to use psychology to make your emails more alluring. Personalize your Emails People respond best when they feel special. That's why referring to someone by their first name after you first meet them is a great way to leave a first impression. For Read more [...]

Why You Should Segment Your Email List [Infographic]

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Despite the rise of social media and other forms of marketing, email still represents one of the best ways to make a massive return on your investment. In fact, new technology has fueled new tactics that further cement email as one of the most effective forms of marketing. Today I’m going to show you why segmenting your email list is a practice that you should be doing.  After that, we’ll take a look at an infographic that will show you plenty of other ways to maximize your email marketing Read more [...]

Beginners Guide to the Can Spam Act [Infographic]

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Our friends at EveryCloud share with us this informative infographic today. Thanks to the Can Spam Act, businesses who use email to communicate with their customers must comply with anti-spam regulations. This legislation outlines strict guidelines for sending business-related emails and allows recipients to stop receiving emails if they so choose. The Can Spam Act describes penalties for businesses that fail to follow these guidelines. Contrary to popular belief, the Can Spam Act applies to Read more [...]

Tips for the Perfect Newsletter [Infographic]

Tips for the Perfect Newsletter
Thanks to our friends at GetApp for this informative infographic on the perfect newsletter. Take a look at these 6 elements of a perfect newsletter, and start making the most of this valuable marketing tool! Use an email address subscribers can reply to. Email is a two-way form of communication! Allowing subscribers to reply can be a great way to gain feedback and answer questions. Know Your Audience. Segment lists of subscribers to make sure that you are sending timely and relevant Read more [...]

10 Tips on How to Reduce Unsubscribes from Your Email List

10 Tips on How to Reduce Unsubscribes
They say the money is the list. Email addresses are a valuable asset to your business and can help you build new prospects and new sales on a daily basis. However, when potential clients share their email address with you there is a level of responsibility and trust you must earn in keeping in touch with them. Over communicating and not delivering on promises is a surefire way to get people to unsubscribe. Email lists are the digital version of the traditional mailing address list, which means Read more [...]