Category Archives: Email

The Unwritten Rules of Email Marketing [Infographic]

The-Unwritten-Rules-of-Email-Marketing

The-Unwritten-Rules-of-Email-MarketingEmail marketing remains a highly effective method of lead generation. Despite its effectiveness, it does require work for companies to make the most of their email marketing. Therefore, you need to know the rules of email marketing and best practices.

Email marketing campaigns hastily thrown together will not be effective at driving purchases. People receive lots of emails every day. To make your emails stand out from the competition, they must look professional and read well.

Here are the three of the most common email errors:

  • Bad Subject Lines

    An email subject line is the first thing a potential client sees. If the subject is vague, uninteresting, or badly formatted, they may delete the email without reading it. Thus a subject line should be attention-grabbing and above all relevant to its recipients.

  • Unsolicited Mailings

    Nobody likes receiving unsolicited emails. (They have a word for this, it’s spam.) A business should always get permission to send to a readers email address as random mailings come across as desperate and unprofessional.

    In addition, emails must have an unsubscribe link. It’s against the ICANN SPAM laws to send an email without it, and it could get your email marked as spam.

  • Errors

    Professional mailings should look professional. So before being sent, check for typos, broken links, and incorrect formatting.

Thanks to our friends at PureB2B.com

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Email Marketing Checklist [Infographic]

Email Marketing Checklist

Email Marketing ChecklistEmail is not dead, so don’t abandon it just yet. This old way of reaching out to customers can be rejuvenated. Use this email marketing checklist to whip your email marketing in shape.

1) Personalize

Emails lose their hold when they read like auto-generated content. Therefore, to make messages look as personalized as possible, make sure to create content based on your subscriber’s most recent behavior, local weather, and specific location. As an added cherry on top, add their name to a compelling image to grab their attention.

2) Dissect

An email is not just a block of text. It has many parts, each of which you need to review. There’s the subject line, preheader, header, body, and call to action to look at. For each part, check your grammar and spelling. There’s nothing like a typo to turn people off. Make your copy clear and straightforward, yet interesting and relevant.

3) Review

Are all personalized fields filled out? Do you have fallback content for unpopulated fields? How does the design look like with various name lengths and special characters? Is the alignment affected? Have you tested what the message looks like with different names? Does the content display well on desktop and mobile? Have you chosen the optimum time to send out your email? Make sure this mini checklist’s boxes are all ticked before sending that email! After that, you’re good to go.

Campaign Monitor knows email! Thanks for this informative infographic.
Email Marketing Checklist Infographic

Bad Email Marketing Behavior [Infographic]

Bad Email Marketing Behavior

Bad Email Marketing BehaviorIf your email campaigns haven’t been performing well, you’re most likely doing one or more of the following:

Making it hard to unsubscribe

You created a complicated process. Users have to tick off many boxes and answer many questions before they can officially leave. You might have added a simple “unsubscribe” button, but made it hard to see and click. But people forced into staying aren’t going to become paying customers. Just make it fast and convenient for them to leave.

Not removing unsubscribers

You ignore requests for unsubscription. You still send emails to people who already opted out, hoping they’ll realize what they’ll be missing. You also tell them the unsubscription process takes a couple of days. But people know these things are automated. So if someone wants out, let them go ASAP. Otherwise, your mails will just be marked as spam.

Contacting people who never subscribed

You send emails to people who have never been part of your mailing list. You got their contact information by harvesting email addresses, buying lists, or using lists collected for another reason. But whichever way you got them, don’t use them! Instead, grow your own list organically. The number of subscribers may be smaller, but at least they’re all relevant.

Are you guilty of any of these? If yes, stop the bad behavior and start doing what your subscribers will love! Thanks, Reachmail.net for this enlightening article.

Bad Email Marketing Behavior

3 Email Marketing Triggers You Are Not Implementing But Should [Infographic]

3 Email Marketing Triggers You Are Not Implementing But Should [Infographic]

3 Email Marketing Triggers You Are Not Implementing But Should [Infographic]By not using these 3 email triggers, you’re missing out on potential email revenue. Triggered campaigns give marketers the opportunity to target audiences with highly personalized emails.

What are triggered campaigns? They are automated emails that are timed to be deployed in response to customer actions.

3 Email Marketing Triggers

  • Browse Abandon – Browse abandon emails are triggered by customer browsing behavior (such as items viewed but not purchased). They are easy to optimize.
  • Activation – When subscribers have recently joined and opened emails but have yet to act, activation emails re-engage them with clever copy and enticing offers. Activation emails are simple to set up with limited data needed.
  • Anniversary – Anniversary emails are triggered by personal or brand related milestones. Usually, they congratulate customers for dates of first purchases or the years subscribed.

Triggered campaigns connect marketers with audiences. As well as serving as a starting point for an integrated cross-channel strategy.

YesLifeCycleMarketing.com created this unique infographic and we’re glad they did!

3 Email Marketing Triggers You Are Not Implementing But Should [Infographic]

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2017 Email Design Trends [Infographic]

2017 Email Design Trends -Infographic-315

2017 Email Design Trends -Infographic-315We’re already two-thirds into the year, and before we know it, 2018 will be upon us. But though time flies, you still have four months left to explore the following 2017 email trends:

Minimalist

Many people are consuming content on the small screen of mobile devices, so it’s important for brands to get rid of the clutter and keep things simple. Less is indeed more.

Flat

After the flat redesign of the Android and iOS interfaces, many sites and apps followed suit. Nowadays, it’s all about soft hues against a white background for that clean look.

Unconventional

They say rules are made to be broken, and some brands dare to do so. Unique email templates that go against the expected are a thing, especially among brands that want to stand out.

The next year may bring on new trends, but until then, you can’t go wrong with the list above.

Thanks to our friends at Email Monks for this interesting and informative infographic.

Email Design Trends 2017Source: Email Design Trends 2017

[Infographic] 9 Email Tools That Can Help You Be More Efficient

[Infographic] 9 Email Tools That Can Help You Be More Efficient

[Infographic] 9 Email Tools That Can Help You Be More EfficientTechnology is great—until it’s not. Think about all the ways that email has changed your personal and professional life. You’re able to share news—both big and small—with friends, family, and clients. It’s instant contact and instant updates, particularly important in the fast-moving world of sales. But what happens when

But what happens when email gets the best of you and your work life? That can lead to unproductive days, lost sales, and unhappy clients. That’s why it’s important to manage and master tools that can make email work both harder and smarter for you.

Email Tools for Efficiency and Productivity

Fortunately, many social media platforms understand the importance and durability of email, and have created tools or extensions that help you maximize its use. LinkedIn, for example, has a free extension that gives you a user’s details from the site. So when you spend your time using email as a client contact, you already know information about that client—their likes, dislikes, and experiences.

Email is tricky, too, because it’s hard to parse all the details about what’s happening when someone opens and email (and what they do with it). Engagement tools can help you better understand all that data; Yesware, for example, provides details about who is clicking on what and what attachments may have been opened.

For many people, staying on top of an inbox is a tremendous struggle, especially if email volume increases. But many emails don’t have to be dealt with immediately, which is why tools like Boomerang are so useful. This Gmail tool archives emails, but reminds you or returning to them on a specified date—almost like email becomes your to-do list as well as a way to keep in touch with future and current clients.

How else can email work harder and smarter for you? Find out with the helpful tips and tools in this graphic.  Many thanks to our friends at Salesforce.com for this helpful infographic.

Simple Tools to Make Your Inbox More Efficient

Via Salesforce

[Infographic] How to Clean Your Email List

[Infographic] How to Clean Your Email List

[Infographic] How to Clean Your Email ListDon’t want your messages to end up in the Promotions tab or worse, in the spam folder? A clean email list will decrease your bounce rates and increase quality leads. Here are a few ways to clean your email list:

  • Remove unsubscribers

    You can try to change their minds with a few follow-up emails. But if you still get nothing after that, respect the unsubscribers’ decision to opt out. Otherwise, they can report you for spamming their inboxes. Most email service providers do this automatically for you.

  • Re-engage with inactive readers

    Interest can decrease but not necessarily go away for good. So try rekindling it while it’s there. The best way is to give an incentive that’ is too good to pass up.

  • Reconfirm subscriptions

    People who signed up awhile ago may no longer be interested in your newsletter topic. If they didn’t even bother unsubscribing their email address may be obsolete. The chances are that they won’t bother confirming either.

Thanks to our friends at emailmonks.com for this bright and informative infographic.


Email List Cleaning

Source: email list cleaning

[Infographic] Combine Email and Social Media Strategies

[Infographic] Combine Email and Social Media Strategies

[Infographic] Combine Email and Social Media StrategiesMarketers make separate yet simultaneous campaigns for email and social media to cover all their bases. Why not combine both for a more effective and unified strategy? Here are a few ways to combine your email and social media strategies:

Link to your social media pages in your emails.

This will make it easy for your subscribers to connect with you. Use eye-catching social icons to make the invitation enticing.

Encourage newsletter subscriptions.

In your posts on social media, remind your followers to sign up for the email newsletter. Some people like longer content than social media offers, so target those folks.

Offer exclusive deals.

An email-only promo gives your followers a reason to subscribe to your mailing list. A social media-only promo provides the incentive for your subscribers to follow you on your social networks.

Big thanks to our friends at dotmailer.com for this helpful infographic.

[Infographic] Combine Email and Social Media Strategies

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The Business of Mother’s Day [Infographic]

[Infographic] The Business of Mother’s Day

[Infographic] The Business of Mother’s DayOn Mother’s Day, people are more than willing to spend on gifts to show their love not only for their own mothers, but also the other mothers they know like stepmoms, wives, sisters, aunts, etc.

Thus, businesses shouldn’t let Mother’s Day pass by without a plan. It’s not only a great day to honor mothers, but also a great day for boosting sales. The numbers already speak for themselves:

  • Spending for gifts peaked at $21.2B in 2015, a giant leap from $11.5B in 2005.
  • Online consumers spend an average of $225.87, and 1 in 3 of them use their smartphones to buy gifts.
  • As many as 30% of shoppers buy their gifts only a week before Mother’s Day.

With an effective digital marketing campaign and a convenient purchasing process, you can attract those last-minute shoppers who just want to buy gifts off the internet quickly and easily.

This awesome infographic comes from TheShelf.com. Thanks for all your hard work!

The Business of Mother’s Day
Courtesy of: The Shelf

[Infographic] Best Practices for Email Subject Lines

[Infographic] Best Practices for Email Subject Lines

[Infographic] Best Practices for Email Subject LinesYour email subject lines determine whether or not your message will be read.
To make sure it does get read, follow these tips when writing your subject:

Be concise

It should take only a quick glance for people to grasp your subject; otherwise, they might ignore your message. Also, a long subject doesn’t get fully displayed in the inbox list, so it fails to make an impact on first read.

Give details

It sounds contradictory, being specific while keeping it concise. But if the 140-word character limit of Twitter is any indication, you can find ways to be clear even with limited space.

Tailor it to fit

A personalized subject grabs people’s attention faster than a generic one, so start by using the recipient’s first name. You don’t have to do this manually; autoresponders and other email marketing tools can automatically pick out first names from subscriber lists.

Our hats off to MarketingCloud for this great infographic!

How to Write the Most Important 50 Characters of Your Email