Email marketing will explode in 2021. That’s according to email marketing experts from 29 of the world’s largest organizations. Here are email marketing trends to watch for in 2021.
And, no, it’s not just about conversions and ROI. The all-important bottom-line metrics will grow too. However, we’re about to witness perhaps the biggest explosion of trends that could make email more important. As well as more relevant than ever before, driven mainly by the impacts of the coronavirus.
A lot! The experts cover every inch of the email marketing landscape, from email architecture to the rising popularity of dark mode, and email pivoting to augmented reality. In all these areas, we’re likely to witness several new trends and approaches.
For instance, Megan Le, Content Marketing Manager at Litmus, predicts that empathy will be a big thing in 2021. We’ve already seen the trend before, as marketers finally accept that sharing in the customer’s feelings is the best way to appeal to their hearts.
Customers will need that empathy even more in 2021, given the consequences of the Covid-19 pandemic on everyday life. Adjusting your tone to show that you care for the customer’s suffering, real or perceived, during the pandemic will be key to getting through the door.