It’s not just a new year, it’s a new decade, so your email designs should be updated to keep up with the times. The following email design trends can help you get on the right track:
1) Adapt to dark mode
Many people prefer to use dark mode where the foreground is light while the background is dark. This mode reduces blue light, so it’s easier on the eyes. With this in mind, you should provide designs made specifically for dark mode. It’s not just about inverting colors — it’s about choosing shades that work well together on a dark background.
2) Experiment with fonts
You don’t need images to speak a thousand words. The typography itself can do the talking, especially when you have many fonts to choose from. You can even customize a few for your business. Don’t be afraid to mix and match. Like shapes and colors, some go well together to form a visually appealing design.
3) Make it simple
Minimalism is hot both in the real and digital worlds. Embrace clean lines, ample white space, and monochrome to convey a bold and stark message that says more with less. The fact that it’s easier to read for users is a bonus point.
These are only 3 of 9 email design trends for 2020. Catch the other 6 in this infographic from Email Uplers.