[Infographic] 11 Email Design Trends that will Reign Supreme in 2021

Email design trends for 2021.

Email remains a popular marketing tool in 2021. But to keep up with the times, marketers should be on the lookout for these email design trends which are expected to be popular this year.

1) Muted colors

Bright hues might have taken over emails in the early 2000s, but 20 years later, subscribers want them toned down. These muted shades are easier on the eyes especially when viewed on smartphones’ small screens. So for your next email campaign, pick a standard color palette and desaturate it with white, black, or a complementary color.

2) 3D images

3D images for computers have been around since the 70s, while 2D images dominated the internet when it came to graphics. More and more 3D images are appearing online, some for marketing purposes. You don’t need to have expensive software or expert skills to go 3D. Try out apps that turn 2D images to 3D and see how you like them.

3) Textured illustrations

They aren’t going away! Spice up 2D images in your emails with texture and shading. It gives readers a more tactical experience which elicits a stronger response. Start with a standard 2D image and give it depth by playing with tint, gradients, contrasts, etc.
Check out eight other email design trends in 2021 according to Email Uplers below!


11 Email Design Trends that will reign supreme in 2021

Source: 11 Email Design Trends that will reign supreme in 2021

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.