Email remains a popular marketing tool in 2021. But to keep up with the times, marketers should be on the lookout for these email design trends which are expected to be popular this year.
1) Muted colors
Bright hues might have taken over emails in the early 2000s, but 20 years later, subscribers want them toned down. These muted shades are easier on the eyes especially when viewed on smartphones’ small screens. So for your next email campaign, pick a standard color palette and desaturate it with white, black, or a complementary color.
2) 3D images
3D images for computers have been around since the 70s, while 2D images dominated the internet when it came to graphics. More and more 3D images are appearing online, some for marketing purposes. You don’t need to have expensive software or expert skills to go 3D. Try out apps that turn 2D images to 3D and see how you like them.
3) Textured illustrations
They aren’t going away! Spice up 2D images in your emails with texture and shading. It gives readers a more tactical experience which elicits a stronger response. Start with a standard 2D image and give it depth by playing with tint, gradients, contrasts, etc.
Check out eight other email design trends in 2021 according to Email Uplers below!