Category Archives: Social Media Marketing

Social Media Cheat Sheet [Infographic]

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This amazing social media cheat sheet infographic is from our friends over at OnBlastBlog.com This year, don't just follow trends; stay ahead of the pack instead. Go beyond Facebook and Instagram, and get to know these up-and-coming platforms... Snapchat A big hit for personal use in 2016, so business is taking interest. As many as 60% of smartphone users are on Snapchat, resulting in 10 billion video views daily for Snaps as opposed to Facebook's 8 billion. Wanelo  Imagine all the stores Read more [...]

Facebook Marketing Done Right: 7 Small Businesses to Learn From

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How can small businesses with a limited budget and expertise maximize their advertising budget using Facebook ads? Let’s review a few companies who ran successful Facebook ad campaigns. 1. Motion PR: Happy Nut Year Motion PR is a public relations firm that took first place in the 2014 Small Business Online Marketing Contest, hosted by the Chicago Treasurer's Office. Their award-winning campaign was for the Nut Health Facebook page. The concept was to spur social amplification on Facebook Read more [...]

How to Use Social Media for Your Small Business [Infographic]

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You don't have to be a big brand to succeed on social media. Your small business can gain traction online with these simple tips: Connect with like-minded people. Social media is all about relationships, so use it to reach out to other professionals within your industry. Do this by leaving comments, answering their questions, asking your own questions, offering advice, and inviting them to your network. If their initial impression of you is positive, there's a big chance they'll want to connect Read more [...]

Social Media Etiquette [Infographic]

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People prefer engaging with other people whether offline or online. If you're on social media promoting your business, make your brand relatable, not robotic. Here are some tips on social media etiquette to help. Start a conversation Ask questions, solicit feedback, gather suggestions, and encourage comments whenever you post something on your timeline. And once you get input from followers, reply as soon as you can. This exchange of ideas can lead to a longer interaction. Adopt a familiar tone Sound Read more [...]

How to Use Social Engagement to Drive Website Leads

How to Use Social Engagement to Drive Website Leads
We can all see the immense power of social media and the influence it has on the market. There are billions of people who use social media. You can use this power to your advantage, especially when it comes to driving leads to your website. Understand Your Audience To get the most out of your marketing efforts, it's imperative you know your audience. Create personas that represent your major demographics, and then target your posts towards these personas. Create Your Own Persona Your audience Read more [...]

Facebook Cheat Sheet [Infographic]

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When it comes to Facebook, image dimensions and ad specs shouldn’t be a guessing game. Facebook Cheat Sheet Understanding the correct dimensions to use for Facebook images, and how they will be displayed on mobile, can have a significant impact on your ability to generate engagement on the social platform. TechWyse created this infographic for marketers, designers, and social media professionals, to quickly learn the dimensions for every type of image on Facebook. The Facebook Cheat Read more [...]

10 Rules for Effective Facebook Marketing

10 Rules for Effective Facebook Marketing
In the 12 years since Facebook started in a Harvard dorm room, there have been significant changes to the world’s biggest and best-loved social network. Not only is it home to an official user count of over a billion, but it’s also seen plenty of policy shifts over the years. In their quest to balance advertising earnings with a quality user experience, they’ve stiffened policies on advertising, spam, and overly salesy posts.  They've also given users the ability to block things that Read more [...]

[Infographic] How Millennials Digest Social Media and News on Smartphones

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A few years ago, the main way to stay up to date with what was happening in the world was to watch the news or buy a newspaper. In today’s society, neither of these are the most common way that people find out the news. Millennials Use their Smartphones Millennials most popular source of news is the social media site Facebook. Of 20,000+ millennials, 69 percent use Facebook to browse local news. Following this, the next common sources are news sites  followed by news apps. Instagram and Read more [...]