Category Archives: Social Media Marketing

Promote Your Next Event with Social Media [Infographic]

Promote Your Next Event with Social Media [Infographic]
Need to promote an upcoming event? Use social media. Here are tips for the 3 biggest platforms: LinkedIn Launch a Showcase Page and start a group specifically for your event. Send invitations to your connections via direct messages. Publish a content post as well to spur a discussion. Twitter Create a unique hashtag for your event. It makes it easy for people to follow updates, and for you to find active conversations. Next, ask your event speakers to co-host a Twitter Chat to generate buzz. Facebook Make Read more [...]

15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email List
As the world’s leading social media platform, Facebook has an immense influence. You can use Facebook for many facets of your marketing, including growing your subscription list. Here are 15 quick tips: 1.  Contests Hold a fun contest with a cool prize, but don’t ask for likes or comments. Instead, ask people to promote your subscription list as part of the contest mechanics. 2.  Cover image It’s the first thing people see on your page, so mention your newsletter on your cover image. Read more [...]

[Infographic] How to Market to Multiple Generations Part 2

How to Market to Multiple Generations Part 2
Gen Z and Millennials may be digital natives, but Gen X and baby boomers have grown comfortable with using the internet as well. Reach these generations with the following tips: Gen X Born from 1965 to 1976, Gen Xers spend more time on social media than millennials do. They download and stream videos a lot. They have a large disposable income, so they're willing to spend for comfort, which is something they value. But they're busy people, so straightforward approach works best for them. Use Read more [...]

How to Market to Each Generation [Infographic]

How to Market to Each Generation - Infographic
From boomers to gen Z, everyone's on social media nowadays. So if you want to target a specific age bracket, you need to know what works for a generation and what doesn't: Millennials Millennials were born from 1977-1995. Ratings and reviews influence their decision to buy a product or use a service. Many of them are also on Facebook. The best approach for millennials is finding brand advocates to promote your business. It's a good way to establish trust, an important thing for this generation. Gen Read more [...]

Use a Content Calendar to Generate Leads

Use a Content Calendar to Generate Leads - 315
In 1996, Microsoft founder Bill Gates said that content is king. Fast forward to more than 20 years later, and what he said still rings true. But in the 90s, there wasn’t as much competition. You were good to go with a basic site with some text because that’s what all websites looked like then. But now content can be delivered in so many ways and on so many platforms. You need to have a clear plan with the following steps to ensure your content marketing is effective: Identify your target Read more [...]

[Infographic] Combine Email and Social Media Strategies

[Infographic] Combine Email and Social Media Strategies
Marketers make separate yet simultaneous campaigns for email and social media to cover all their bases. Why not combine both for a more effective and unified strategy? Here are a few ways to combine your email and social media strategies: Link to your social media pages in your emails. This will make it easy for your subscribers to connect with you. Use eye-catching social icons to make the invitation enticing. Encourage newsletter subscriptions. In your posts on social media, remind your followers Read more [...]

Blog Law 101 [Infographic]

Blog Law 101 (Infographic)-1
Over the last seven years, the number of copyright lawsuits in the United States has exploded, jumping from just under 2,000 in 2010 to 5,000 as recently as 2015. Copyright infringement in the form online blogs deserves much of the credit. Blog Law Tips Copyright infringement occurs anytime you reproduce, distribute or download a copyrighted work without permission. Even creating a work that borrows from another source without copying it directly can be considered illegal. Placing Read more [...]

Instagram Facts You Should Know [Infographic]

Instagram Facts You Should Know
Acquired by social media giant Facebook back in 2012, Instagram is a mobile photography app that changed the way people share photos on social media. As of January 2017, Instagram has 150 million daily active users. Who is on Instagram? Instagram has more women than men, which explains all the posts on fashion, design, and beauty. As many as 31% of female internet users are active on Instagram and 21% of male internet users. 32% of Instagram users attended college. Where are they located? More Read more [...]

How to Integrate Facebook Ads with Lead Capture

How-to-Integrate-Facebook-Ads-with-Lead-Capture-600x600-V2
Landing pages don't have a lot of content because they're not meant to attract target audiences -- they're meant to convert them. You have to direct visitors to your landing page if you want to capture leads and make conversions. Waiting for the landing page to rank on search engines isn't going to happen. Turn to Facebook Ads How will you direct visitors to your landing page? One of the most efficient is via Facebook Ads. With more than 1.86 billion monthly active users, Facebook is the world’s Read more [...]