Category Archives: Social Media Marketing

10 Influencer Marketing Strategies You Should Know [Gifographic]

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10-Influencer-Marketing-Strategies-You-Should-Know-j-01_01Influencers are people who can convince others to buy a product or service because of the number of followers they have.

For an entrepreneur like you, this is great news. You can tap influencers for influencer marketing in order to reach more people. Here’s how:

Takeover

Let your chosen influencers post on your brand’s social media accounts for a limited period of time, from a day to a couple of weeks. It’s a good way to generate fresh content without doing it yourself and to get more followers by the bulk.

Guest posts

If you’re not ready to let someone else take over your brand’s accounts, you can do the next best thing: Get influencers to write guest posts and publish it on your site. Or you can do it the other way around by writing a guest post on their sites.

Freebies

Instead of paying influencers, send them freebies of your products or services instead. In return, ask them to make reviews and publish them on their own accounts. This arrangement is called an exchange deal (or ex-deal for short).

These are just a few strategies you can use when partnering with influencers. Other techniques may work better depending on the kind of campaigns you’re running and the goals you’re targeting.

Our hat is off to Grin.co for this gifographic.

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A Guide to Instagram Stories [Infographic]

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A-Guide-to-Instagram-Stories--Infographic-315Instagram Stories is a quick and easy way to share content. Unlike the classic Instagram grid for which you have to consider what to curate and how to sustain a theme, Stories allow you to be more spontaneous. This infographic is a nice guide to Instagram Stories for business.

Given that, here’s how you can use Stories to your advantage:

Be prepared

You can upload photos or videos that are 24 hours old at most. Because of this constraint, make a plan of the story you want to tell, especially if it will stretch across several days.

Catch viewers

Weekdays from 7-9 pm are the best times to post because it’s when user engagement levels are highest. Avoid the afternoon hump; people are either too busy or sleepy to check Instagram around that time.

Engage immediately

People leave uninteresting stories after only four seconds, so make those seconds count. Deliver your pitch or hook right from the start to sustain people’s attention spans.

Shoot vertically

Only 6% of smartphone users hold their devices horizontally. The remaining 94% go for vertical. Thus, your Stories should be best viewed vertically.

Use geotags

To catch local audiences, add a geotagged location to your Stories. This simple move can increase engagement by a whopping 79%.

These are just five things you can do to make the most out of Instagram Stories. Tune in for more!

Thanks to the folks at Headwaycapital.com for this helpful infographic.

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[Infographic] Creative Snapchat Marketing

[Infographic] Creative Snapchat Marketing

[Infographic] Creative Snapchat MarketingIf your brand’s demographics are younger millennials and Gen Zers, then you should know where to find them and how to get their attention. For now, it’s Snapchat, the most popular multimedia messaging app on mobile. Once you’re there, here are a few things you can do:

Post compelling snaps

Snaps have a 24-hour lifespan, so use that fact to your advantage. You can announce flash sales through snaps, or share limited-time-only promo codes. This kind of content will make people check your snaps more often.

Put faces to your brand

Because Snapchat is for lighthearted fun, use the platform to show people how you and your staff let your hair down. You can share snaps of a hot event’s behind the scenes, or of a crazy day at the office. Be more personable — people on Snapchat love that.

Use a geofilter

Want to attract local customers? Then make your snaps specific to a location, which you can do by adding a customized geofilter. You can use this if you have a physical store that needs more foot traffic. Not to worry, though geofilters for business use are affordable and easy to make.

Thanks, Salesforce for this awesome infographic!

Creative Snapchat Marketing: Learn How to Recreate Others' Success Infographic

How to do an In-depth Facebook Analysis

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How to do an In-depth Facebook Analysis-315
Nowadays to grow and establish a brand, social media presence is critical. A majority of people who use social media spend more time on Facebook when compared to other sites.

Most Facebook pages are set up because of the trendy marketing aspect. However, most of them fail to meet their goals. They try to follow the latest trends and copy other pages without knowing what works best for them.

A comprehensive Facebook page analysis will tell you if Facebook demographics are in line with your business demographics.

Here are the steps you need to take outlined in an easy to use format.

Revisit your social media goals

Determine the performance of your page by reviewing your social media goals. I use this opportunity to rethink my social media presence goals. Before I peruse through all the data, I check on these key areas.

  • What is my estimated reach?
  • What is the demographic of the target audience?
  • Is the target audience interacting with my page?
  • What media do they engage with on my page?
  • Are they sharing my content?
  • What is the competition doing?

Know your page insights

Analyzing your page requires you to crunch the Facebook numbers. Facebook gives you all the tools to do this. Very quickly and easily you can see how your page is performing. Every business page admin needs to know where to find this information. Having an easy access to page resources is the trick to get accurate data about your page.

Check your page overview

Take time to check the number of views, likes, and comments to see if they’re growing, stagnant, or decreasing. The Overview Page gives data in a given period. 7 days is the default period. You can also see the last 28 days, yesterday or today. Review the data online or export it to an Excel sheet. In Facebook insights, the data is presented in simple graphics blocks for ease of interpretation

  • Page Views
  • Actions on Page
  • Reach
  • Page Previews
  • Post Engagement
  • Videos
  • Page Likes

The data is presented in numerical values with blocks showing an up or down trend in the numbers. Just click on a block when you need to see more data on a block.

Tracking your competitors

Your analysis isn’t complete until you check your performance against your competitors. Visit their pages and take notice of the number fans and followers. Check their posts to see how many likes and comments they receive. Facebook will show the statistics of your competitor’s pages. This is important to zero in on the type of content to post, the time to post, and how to engage your audience.

Figure out your next action

Now that you have all the data about your Facebook page, what do you do? These stats are just the beginning of your in-depth analysis. Think about how you can use your fans to make the page better. The people who visit and engage with your page are your most important asset.

At the end of the day, coming up with a strategy that helps you to achieve the results you need is your main goal.

How to Use Social Media for Customer Service [Infographic]

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How to Use Social Media for Customer Service-Infographic-315With practically everyone on social media nowadays, it’s not surprising why many people use social media to connect with businesses whenever they have questions, suggestions, or complaints.

What the numbers say

As many as 90% of social media users have initiated communication with a brand through social media. Among all current channels for customer service, social media gets the highest preference at 34.5%, followed by live chat at 24.7% and email at 19.4%. Phone calls — the oldest channel of them all — are at the bottom with only 16.1%. It’s not a surprise why 63% of customers expect brands to deliver customer service on social media.

How to use social media for customer service

A quick response for first contact resolution is the key to successful CS on social media. The average response time for brands is five hours, but customers expect more. Around 42%  want a response within an hour, while 32% want one within half an hour. More than 10% expect immediate responses!

Instant replies aren’t always feasible, but be as quick whenever possible. Poor response time leads to 15% customer attrition rate. No response? Expect at third of your customers to switch to a competitor, and a half of your customers to drop their advocacy for your brand. Worse, 31% will go online and share their bad CS experience for everyone to see.
Websitebuilder.org.uk created this infographic filled with great info on Customer Service.

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SEO Cheatsheet for Social Media [Infographic]

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SEO Cheatsheet for Social Media-315With the Internet, both businesses and leads were given more options than print had ever offered. With a little online research, leads can connect to the businesses they choose.

To better position your business online, it has to be discoverable. Proper SEO techniques help increase brand visibility in the search engine.

The Do’s of SEO

Here are some tips to improve your SEO on 3 popular platforms.

Facebook

  • Make your brand name stand out.
  • Empathize your brand’s offerings.

Pinterest

  • Create specific board names.
  • Include search terms in the headline.

Google

  • Observe how customers find your business with Google My Business.
  • Include pictures.

In a few steps, you can use SEO to attract more leads and boost revenue!
Thank you, Hubspot for this great SEO Cheatsheet!

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Entrepreneurs and Social Media [Infographic]

Entrepreneurs and Social Media

Entrepreneurs and Social MediaSocial media is a powerful tool which entrepreneurs can use to reach target audiences. But like any tool, you have to wield it wisely to get great results. Here’s how:

Make a social media policy

When your business grows, delegating tasks to others is a necessity. To give your brand a consistent voice, different people handling your social media accounts must have guidelines to follow.

Be careful of what you post

One wrong post can cause damage to your brand’s reputation. Even if you delete it right away, people are quick to take screenshots. Thus, avoid polarizing topics like politics and religion. And proofread more than once!

Follow a schedule

The ideal frequency of your posts depends on your target audiences, so there are no clear rules here. But it’s safe to say that posting once every half hour or once a month is not advisable.

Thanks, BusinessDegrees.uab.edu for this infographic on Entrepreneurs & Social Media.

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How to Use Instagram to Grow Your Website Leads

How to Use Instagram to Grow Your Website Leads

How to Use Instagram to Grow Your Website LeadsWhile platforms like Twitter and Facebook are frequently mentioned as excellent marketing tools, Instagram is quickly becoming an effective way to get more leads. Here are some tips to get you started:

Add Links and Track Them

Instagram is a great opportunity to get leads to your site is by driving traffic through a well-placed link. To track and measure the effectiveness of links, use services like as Ow.ly or Google URL builder.

Knowing how many people visited your site through the link lets you know how well your Instagram marketing drives leads. Instead of just directing leads to the home page, try including links to specific pages like a landing page.

Use Instagram Ads

Instagram ads attract leads.  Create Instagram ads using the Facebook Power Editor. One ad type includes the ability to create an ad specifically for drawing clicks to your site. A successful Instagram ad makes use of a compelling, relevant photo and a call-to-action (CTA).

Always Incorporate a CTA

CTAs motivate an audience. After they’ are done reading your post, direct them back to the site with a simple “Click the Link In The Bio.” Every post should encourage visitors to take action.

Marketing With Hashtags and Keywords

Use hashtags to draw attention to your brand, and attract leads in the process. Unlike other platforms, Instagram encourages the use of multiple hashtags (between 25-30) per post. Industry-related or hashtags that are commonly associated with Instagram (such as #photooftheday) make your content more discoverable to potential leads.

Contests and Giveaways

People like free stuff. Capitalize on this tendency by having contests and giveaways. Instagram contests generate interest in your brand, exposing your business to a larger audience.

Getting Partners and Networking

Connecting with brands that are similar (but not in direct competition with you) to yours can boost followers and audience numbers. Sharing each other’s content and ideas in front of followers can draw their audience to your brand and vice versa. If you already have connections on Instagram, leverage their follower base to gain traction. Tag them in posts, take pictures together.

Become a Follower

When you’re a new brand on Instagram, make yourself known on a platform. Instead of attracting leads to you, chase the leads. Find and follow your target audience. Eventually, they will start following you back.

Give the People the Content They Want

On Instagram, don’t sell, give people good content. Make sure to create your content with the audience in mind. Create content that gives them the information they want to see or know. Other content such as videos and images should have consistent filters, be posted regularly, and be kept short.

Marketing on Instagram is a great opportunity to try out a fun platform that has room for several brands. Easy to learn and catch on to, sticking to this platform can start showing you results.

Promote Your Next Event with Social Media [Infographic]

Promote Your Next Event with Social Media [Infographic]

Promote Your Next Event with Social Media [Infographic]Need to promote an upcoming event? Use social media. Here are tips for the 3 biggest platforms:

LinkedIn

Launch a Showcase Page and start a group specifically for your event. Send invitations to your connections via direct messages. Publish a content post as well to spur a discussion.

Twitter

Create a unique hashtag for your event. It makes it easy for people to follow updates, and for you to find active conversations. Next, ask your event speakers to co-host a Twitter Chat to generate buzz.

Facebook

Make a Facebook Event and share it on your page. Tap your friends’ help by asking them to share your post on their own timelines. To reach people beyond your networks, run geo-targeted ads.

For all 3 platforms, post regular and timely updates leading up to the big day. This strategy will bring your event to the top of people’s feeds.

Our thanks go to Maximillion.com.uk for this helpful infographic.

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15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email List

15 Tips for Using Facebook Marketing to Grow Your Email ListAs the world’s leading social media platform, Facebook has an immense influence. You can use Facebook for many facets of your marketing, including growing your subscription list.

Here are 15 quick tips:

1.  Contests

Hold a fun contest with a cool prize, but don’t ask for likes or comments. Instead, ask people to promote your subscription list as part of the contest mechanics.

2.  Cover image

It’s the first thing people see on your page, so mention your newsletter on your cover image. Even if it’s a simple shout-out, it’s still worth it.

3.  Facebook Live

Give people a closer look at your business by going on Facebook Live and showing your face to the world. This move establishes trust.

4.  Group and page engagement

Many people prefer groups to pages because groups feel more personal than pages. Create both a page and a group for your brand to connect with as many people as possible.

5. Join-by-text option

Most Facebook users are on mobile. Make it easy for people to sign up for your newsletter by giving them an option to do so via text.

6.  Landing pages

Landing pages get more conversions. Link sign-up buttons on your Facebook page to specific landing pages on your site.

7.  Local groups and pages

Attract local traffic to your special offers by promoting on other local groups and pages. Ask permission from the owners and administrators first to keep from creating bad blood.

8.  Lookalike targeting

Use Facebook’s lookalike targeting option to find people who are similar to your target persona. These people are likelier to subscribe to your newsletter.

9.  New member starter pack

On your Facebook group, welcome new members with a message. Take this chance to tell them about your newsletter and what they’ll miss if they don’t sign up.

10.  Paid ads

When you have promotional deals designed to attract subscribers, you want to reach your intended audience. Do that by using Facebook’s highly targeted paid ads.

11.  Pinned posts

Because a pinned post stays at the top of your page, make it about your newsletter. Use an interesting photo and an engaging CTA to attract and sustain interest.

12.  Retargeting options

Current customers and frequent visitors need love too. Take advantage of Facebook’s retargeting options to make these people return again and again until they sign up.

13.  Subscription page

Some people prefer to stay on Facebook. Include a subscription form on your Facebook page so you won’t lose them.

14. Teasers

Convince more followers to sign up by posting teasers of members-only content. Post a clip, a snippet, or anything that’s intriguing enough to encourage signups.

15.  Webinars and podcasts

Promote free webinars and podcasts on your Facebook page and group. However, make them available to subscribed members only.

Facebook is a powerful tool if you know how to use it well. Start by defining your goals; follow it up with strategizing ways to achieve them.

If your goal is to increase your signups, these tips show you that it can be done. It’s just a matter of having the patience to do them all. But if you think of it as laying the foundation, you can sit back later and reap the rewards of your investment.