Social commerce success has come on massively in the last few years. Millions of people purchase items directly from social media posts. For instance, a new report by e-Marketer shows that nearly half of US consumers bought a product on Facebook or Instagram in the past 12 months.
As a result, more businesses are putting more money into social commerce investments. For instance, 83% of US brands already have one or more social shops.
Emplofi.io has gathered valuable statistics and industry insights to help you take greater control of your social commerce campaign to drive greater value.
Stats on Social Commerce Success
- Only 30% of brands have the tools to optimize social commerce across key social media networks. Even worse, only 26% have the tools to capture the next generation of customers.
- The two biggest challenges for brands getting into social commerce are inventory and engagement. At least 52% of brands cannot manage/optimize their inventories across social channels, while 47% struggle to convert followers into customers.
- About 57% believe that better customer service/support is the key to better social commerce outcomes. Meanwhile, 59% believe the solution lies in better visibility across social shops.
Check out the rest of the Emplifi.io report to learn other key challenges for brands rolling out social commerce and how to overcome these challenges.