Growing Email Lists: How One Hotel Grew Their List with an App

Does it work?  Can running promotions serve to help your business grow a relevant email list?

grow-email-list

Here’s a success story from Holiday Inn Express & Suites, in South Florida!

GOAL:
This hotel had the goal of growing their community (Facebook fans) and creating a email mailing list of interested persons for future nurture marketing.  In short, they wanted to:

  • Grow Fans
  • Grow Email list

CAMPAIGN:
They ran a 14 day Sweepstakes Contest on a tab on their Facebook Page. The opportunity was to enter to win a free stay at their Florida Keys location.  They included a “Like Gate” on the tab so that visitors needed to Like their Facebook page in order to be able to enter.

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They created a number of Facebook posts to promote the contest over the 14 days. These posts were scheduled for the news feed at key times.  They did posts for the following:

  • Posts to announce the upcoming contest
  • Posts to announce the launch
  • Follow-up reminders to encourage fans to enter
  • And of course posting of the winner

They also used Facebook Ads and spent up to $10 a day for multiple days during the contest time period.  They used the Facebook Ad Manager and the “Clicks to Website” option to direct Facebook viewers to their tab. The ads helped them reach not only their fans but their ideal target community.

THE RESULTS:

  • 454 New Facebook Fans!

  • 394 New Email Addresses added!

  • Plus loads of view, shares, and active engagement.

All in just 14 days.

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Quote from the Contest Manager:

“I was pleased with the outcome of this contest as this was a great way to capture QUALIFIED leads…knowing that email is valuable. Thanks for your help. My client is very happy. I am meeting with another client today to discuss this type of opportunity as well. I am a fan of TABSITE!

Yes, it is possible to really grow your email list with a contest or promotion!  The keys to this campaign success were in the planning, including:

  • Plan posts out that will announce, encourage, and remind
  • The promotion needs to connect with your business and service
  • The time length cannot be too extended
  • Facebook Ads are a valuable way to reach more of your ideal audience

How about your company?  Are you looking for promotional tools for contests, coupons, and deals?  Have a look at the TabSite apps for web, Facebook, and landing pages.

 

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.