The rise of mobile device usage has a strong impact on our everyday life. Even businesses are not exempt. Here’s how the mobile evolution is changing the way we buy:
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Online shopping
E-commerce makes up for 10% of total retail sales in the United States alone. This statistic is expected to grow exponentially in the coming years as the rate of mobile device adoption increases.
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User reviews
As many as 56% of in-store purchases are influenced by recommendations found online. Therefore, people who are eager to share their experiences now have a platform which others are willing to read/watch/listen.
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Mobile payment
In North America, Paypal remains to be the most widely accepted among many digital payment systems. In 2016, Paypal had an annual payment volume worth more than 350 billion USD.
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Geotagging
People get more local results thanks to geotagging. Mobile ad campaigns with geotags reach a highly targeted audience, leading to an increase in good leads and conversions.
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In-app purchases
Digital goods are selling online as well. People prefer to use free apps but are willing to pay for more. Around 44% of users make in-app purchases after at least 10 sessions with an app.
Entrepreneurs who haven’t embraced mobile yet should take steps to adjust now. Mobile is changing the business landscape fast, so make sure you can keep up before it’s too late!
