Because a typical marketing stack has a lot of solutions in it, organizing one is almost impossible. But hard as it may be, it can still be done. Dividing marketing into the following channels is a good start:
Group all solutions that facilitate communication and track group projects.
Group all solutions that make producing engaging content easier and faster.
Group all solutions that give frontline marketers the resources they need to manage their respective channels.
Under this category are three sub-groups:
- Data platform – Group all solutions that pull relevant data from customers.
- Intelligence hub – Group all solutions that analyze said data and help marketers come up with effective campaigns.
- Campaign execution – Group all solutions that help marketers run and optimize campaigns across different channels.
This division of technologies is just one way to organize a marketing stack. However, you can find other ways you are more comfortable with. The important thing is to establish a system that’s easy to use not only for you but other marketers within your organization too.
Group all solutions that use customer feedback to analyze and test customers’ preferred medium of communication.
Our thanks go out to Techcrunch.com for this infographic.