How to Organize Your Marketing [Infographic]

How-to-Organize-Your-Marketing-Infographic-315A marketing stack refers to a suite of technologies marketers use for various marketing activities and tasks. It covers whole processes, from collecting and enriching to analyzing and archiving data.

Because a typical marketing stack has a lot of solutions in it, organizing one is almost impossible. But hard as it may be, it can still be done. Dividing marketing into the following channels is a good start:

Team collaboration

Group all solutions that facilitate communication and track group projects.

Content creation

Group all solutions that make producing engaging content easier and faster.

Marketing practice

Group all solutions that give frontline marketers the resources they need to manage their respective channels.

Under this category are three sub-groups:

  • Data platform – Group all solutions that pull relevant data from customers.
  • Intelligence hub – Group all solutions that analyze said data and help marketers come up with effective campaigns.
  • Campaign execution – Group all solutions that help marketers run and optimize campaigns across different channels.

This division of technologies is just one way to organize a marketing stack. However, you can find other ways you are more comfortable with. The important thing is to establish a system that’s easy to use not only for you but other marketers within your organization too.

Testing environment

Group all solutions that use customer feedback to analyze and test customers’ preferred medium of communication.

Our thanks go out to for this infographic.

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About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.