Tag Archives: content marketing

How to Use Social Media for Your Small Business [Infographic]

How to Use Social Media for Your Small Business infographic(1).png
You don't have to be a big brand to succeed on social media. Your small business can gain traction online with these simple tips: Connect with like-minded people. Social media is all about relationships, so use it to reach out to other professionals within your industry. Do this by leaving comments, answering their questions, asking your own questions, offering advice, and inviting them to your network. If their initial impression of you is positive, there's a big chance they'll want to connect Read more [...]

Seven Vital Components of Lead Generation [Infographic]

The Seven Vital Components of Lead Generation - 315(1)
Lead generation is the most important action our website should be doing for us. Thanks to our friends over at MarketingProfs for this great infographic on the seven vital Components of Lead Generation. Do you work hard to generate quality leads and turn prospects into paying clients? Here are some helpful tips to convert more leads to sales. Components of Lead Generation Resolve to find quality sources:  Do the businesses on the targeted list have a need that the company can provide a Read more [...]

Facebook 360 Photos [Infographic]

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In the landscape of social media, a business owner needs to leverage eye-catching content to grab the attention of prospective customers to drive them into the sales funnel. Facebook 360 photos may be just the thing! Facebook's New Feature: Facebook 360 Photos Using this feature requires either a 360 photo Smartphone, a tablet app, or a panorama image on a phone. The code to recognize and display 360 photos is built into Facebook’s pic-recognition platform once the images are uploaded. Hospitality Read more [...]

12 Critical Elements Every Website Homepage Must Have [Infographic]

12 Critical Elements Every Website Homepage Must Have [Infographic]
For this informative infographic on critical website homepage elements, our thanks go out to Hubspot. Building a website that can convert and keep visitors interested is essential in today's fast-paced world. These elements are necessary to get the most out of a site's homepage. Headlines Matter To draw the most visitors a website needs to have catchy headlines that will both pique potential visitors' interest, as well as rank well on search engines for certain keywords. Engaging Content Keeping Read more [...]

Make Your Content Go Viral! [Infographic]

how to make content go viral (1)
Thanks to our friends at MySiteAuditor.com for this wonderful graphic with the secrets of making  your content go viral! There's no hard-and-fast rule for making content go viral, but some practices help a lot, such as: Logistics Write long, high-quality articles with 3,000 to 10,000 words. Post content early in the week, specifically on Tuesdays. Format Write list articles (known as listicles) with around 10 items. Add at least one interesting photo to grab people's Read more [...]

Building a Blog Audience

building a blog audience
Once again Neal Patel hits content marketing strategy out of the park! His Complete Guide to Building Your Blog Audience is brilliant and a must read. Here's an excerpt from Chapter 8 ... Creating great content isn't enough to attract visitors to your site - if anything, it's just the beginning. The next step is to reach out to your target audience. Fortunately, there are many ways to do it, and one of these is to use content syndication networks for your campaigns. Networks like Outbrain, Read more [...]

Create Compelling Content When You Don’t Have a Clue [Infographic]

22 Ways to Create Compelling Content
This inspiring infographic on how to create compelling content comes to us from Copyblogger. It's ideal to write about what you know, but when you're experiencing writer's block, you have to look for something new to inspire you. Here's what you can do: Pick Other People's Brains Interview an authority figure, ask readers for ideas, hold a brainstorming session with your friends and peers, or curate a list of your top 10 favorite blog posts. No time to write? Invite a blogger to write a guest Read more [...]

10 Tips to Boost Your Facebook Shares

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Are you frustrated with your Facebook page engagement results? Most small business owners are scratching their heads, wondering what to do to improve engagement on their Facebook pages. If your page has thousands of followers but a single post typically gets a couple of shares, you need to do more to improve engagement. Below are 10 tips you can implement to boost your Facebook shares. 1. Post Interesting Content If you're simply posting content for the sake of it, good luck getting any Read more [...]

Infographic: Search Engine Optimization Checklist

search engine optimization
Search Engine Optimization or SEO is the process and tasks involved in pushing a website up to #1 on the search engine (Google, Bing, Yahoo). Understand the Details of the Business For your site to be successful in the search engines, you have to understand the details of the business. It's easy when you deconstruct the business model to get into the business details. The more you understand your customers POV, the better your site will communicate a message that engages and inspires your potential Read more [...]

Words That Get Your Content Shared on Social Media

the surprising words that get content shared on social media
Another brilliant inforgraphic by our colleague Neil Patel at QuickSprout.com Marketers can drive traffic to their social media and make their content more engaging by using words that persuade readers to like, share and comment on their posts. This week’s infographic tells us exactly which words get more engagement on each social network. On Facebook, posts with calls to action or that convey benefits to the reader, such as "win" and "event," work better than salesy language such as Read more [...]