A marketing stack refers to a suite of technologies marketers use for various marketing activities and tasks. It covers whole processes, from collecting and enriching to analyzing and archiving data.
Because a typical marketing stack has a lot of solutions in it, organizing one is almost impossible. But hard as it may be, it can still be done. Dividing marketing into the following channels is a good start:
Group all solutions that facilitate communication and track group projects.
Group all solutions that make producing engaging content easier and faster.
Group all solutions that give frontline marketers the resources they need to manage their respective channels.
Under this category are three sub-groups:
- Data platform – Group all solutions that pull relevant data from customers.
- Intelligence hub – Group all solutions that analyze said data and help marketers come up with effective campaigns.
- Campaign execution – Group all solutions that help marketers run and optimize campaigns across different channels.
This division of technologies is just one way to organize a marketing stack. However, you can find other ways you are more comfortable with. The important thing is to establish a system that’s easy to use not only for you but other marketers within your organization too.
Group all solutions that use customer feedback to analyze and test customers’ preferred medium of communication.
Our thanks go out to Techcrunch.com for this infographic.
Not happy with your site’s Google rank? Boost it with backlinks! Here’s how:
Create content for others
Guest posting is an effective way to get quality inbound links. Contact high-authority sites within your niche and offer to write a post with a backlink to your site. Also, ask if they’re interested in a guest post exchange to return the favor.
Produce shareable infographics
Visual content is easy to consume and share, which is why infographics are popular. To take advantage of this, make an interesting infographic that people will love to discuss and repost. Whenever it gets shared, your site gets a backlink.
Conduct expert roundups
Creating content from expert roundups is time-consuming but worth the effort. It’s a good way to build relationships with influencers. Also, those who agree to participate are likely to share the content on their own sites, generating a backlink to yours.
Thanks to PageTrafficBuz for this informative infographic illustrating important tips to earn backlinks that improve your Google ranking.
With so much content online, the only way to stand out is to offer intelligent content that users find helpful. But what makes content smart? Here are some key indicators to raise your content’s IQ:
It can be consumed according to user’s’ preference. It does this by adapting to the device used, location, time, and other factors specific to a user.
Organize your content in different ways like by topic, persona, categories, etc. Each user gets a customized experience when they consume content.
It’s easy to find by people and search engines. Finding the balance between producing content for users and web spiders is the main challenge.
Present your content in different ways — as an article, a video, an infographic, a slideshow. The versatility makes it suitable for any medium.
Intelligent content takes time to build, but once done, it can stand on its own.
Thanks! Widen.com for this interesting infographic on boosting your Content’s IQ.
You don’t have to be a big brand to succeed on social media. Your small business can gain traction online with these simple tips:
Connect with like-minded people.
Social media is all about relationships, so use it to reach out to other professionals within your industry. Do this by leaving comments, answering their questions, asking your own questions, offering advice, and inviting them to your network. If their initial impression of you is positive, there’s a big chance they’ll want to connect with you too.
Repurpose your best content.
If you have a fairly popular piece of content on one platform, think of the other ways you can make it suitable for other platforms. For example, make an infographic for Instagram based on a short video you made for YouTube. Or expand a single tweet on Twitter into a long-form article for your blog.
Thanks to the great folks at Post Planner for this infographic on how to use social media for your small business.
Lead generation is the most important action our website should be doing for us. Thanks to our friends over at MarketingProfs for this great infographic on the seven vital Components of Lead Generation.
Do you work hard to generate quality leads and turn prospects into paying clients? Here are some helpful tips to convert more leads to sales.
Components of Lead Generation
- Resolve to find quality sources: Do the businesses on the targeted list have a need that the company can provide a solution for?
- Volume: Is the lead volume manageable? Know what appropriate lead limits are to ensure that they can be handled efficiently and in a timely manner.
- Reach out to decision makers: The “top dog” may not be the decision maker so use social media to research company decision makers to convert more prospects into clients.
- Research your targets: To qualify a business as a potential target, find out their size, turnover rate and financial history to quality the targeted business.
In the landscape of social media, a business owner needs to leverage eye-catching content to grab the attention of prospective customers to drive them into the sales funnel. Facebook 360 photos may be just the thing!
Facebook’s New Feature: Facebook 360 Photos
Using this feature requires either a 360 photo Smartphone, a tablet app, or a panorama image on a phone. The code to recognize and display 360 photos is built into Facebook’s pic-recognition platform once the images are uploaded. Hospitality and tourism based businesses have used Facebook 360 photos to captivate their social networks and thus earn more visitors.
The average Facebook user has full access to this feature. World travelers, for example, can post breathtaking images of island mountains or of their favorite restaurant giving a sort of virtual tour in an uploaded single snapshot. It’s the new age of virtual reality and Facebook looks to be a major player.
Thanks to our friends across the pond at EReviews.co.uk for this wonderful infographic on this new Facebook feature.
For this informative infographic on critical website homepage elements, our thanks go out to Hubspot.
Building a website that can convert and keep visitors interested is essential in today’s fast-paced world. These elements are necessary to get the most out of a site’s homepage.
To draw the most visitors a website needs to have catchy headlines that will both pique potential visitors’ interest, as well as rank well on search engines for certain keywords.
Keeping people on a page involves giving them content that provides value to them, while at the same time keeping them interested and/or entertained. Quality content can also lead to a greater number of social media shares, further boosting a site’s reach.
Calls to Action
A call to action early in the content can give those immediately interested in what a site has to offer a way to convert quickly, while CTAs towards the end can convert traffic that might normally exit the page.
Thanks to our friends at MySiteAuditor.com for this wonderful graphic with the secrets of making your content go viral!
There’s no hard-and-fast rule for making content go viral, but some practices help a lot, such as:
- Write long, high-quality articles with 3,000 to 10,000 words.
- Post content early in the week, specifically on Tuesdays.
- Write list articles (known as listicles) with around 10 items.
- Turn text content into a visually captivating infographic.
- Produce happy and cute content to uplift people’s mood.
- Create quizzes that help people learn more about themselves and feed their ego in the process.
- Reshare your own content across all your social media site.
- Request influencers in your niche to share your content.
- Add a short bio to make people know that there’s a real person behind your brand.
Be consistent in your efforts to increase the chances of going viral. Sooner or later, you’ll hit gold (or 10,000 shares).
Once again Neal Patel hits content marketing strategy out of the park! His Complete Guide to Building Your Blog Audience is brilliant and a must read.
Here’s an excerpt from Chapter 8 …
Creating great content isn’t enough to attract visitors to your site – if anything, it’s just the beginning. The next step is to reach out to your target audience. Fortunately, there are many ways to do it, and one of these is to use content syndication networks for your campaigns. Networks like Outbrain, Zemanta, and SimpleReach syndicate articles across multiple networks for maximum exposure.
But first things first. Choose which posts you’d like to promote. Your best bet would be the posts with the most number of clicks on your blog or most number of shares on social media.
Next, test the success rates of around 10 titles you’ve chosen. The title with the highest engagement should be your benchmark. Eventually, you’ll see a trend based on the feedback your titles get. You’ll be able to determine what kind of content is a hit, and what kind is a miss.
This inspiring infographic on how to create compelling content comes to us from Copyblogger. It’s ideal to write about what you know, but when you’re experiencing writer’s block, you have to look for something new to inspire you. Here’s what you can do:
Pick Other People’s Brains
Interview an authority figure, ask readers for ideas, hold a brainstorming session with your friends and peers, or curate a list of your top 10 favorite blog posts. No time to write? Invite a blogger to write a guest post.
Make Data Work For You
Content doesn’t always have to be written from scratch. Make a case study, write a review, tell a relevant personal story, or list the dos and don’ts for achieving success based on your own experience.
Get Out There
Inspiration strikes when you least expect it. Take a walk, watch a movie, go on a trip, start a new hobby, or just do something different. New activities will stimulate your creative juices.