Need to promote an upcoming event? Use social media. Here are tips for the 3 biggest platforms:
Launch a Showcase Page and start a group specifically for your event. Send invitations to your connections via direct messages. Publish a content post as well to spur a discussion.
Create a unique hashtag for your event. It makes it easy for people to follow updates, and for you to find active conversations. Next, ask your event speakers to co-host a Twitter Chat to generate buzz.
Make a Facebook Event and share it on your page. Tap your friends’ help by asking them to share your post on their own timelines. To reach people beyond your networks, run geo-targeted ads.
For all 3 platforms, post regular and timely updates leading up to the big day. This strategy will bring your event to the top of people’s feeds.
Our thanks go to Maximillion.com.uk for this helpful infographic.