With more than 610 million registered users and over 303 million active monthly users, LinkedIn is the largest professional networking platform globally. It is also in the top five for the most popular networking sites (including social networks). At least 40% of the monthly users log into their accounts once a day. If you are looking to reach a professional audience, LinkedIn advertising might be the right solution for your business. This cheat sheet for LinkedIn Ad types can help you with marketing on LinkedIn.
These stats make LinkedIn a formidable marketing platform for shrewd businesses. Better still, about 21% of all professionals, 57% of companies, and up to 92% of Fortune 500 companies have a presence on the network. It means, especially for B2Bs, that your next customer could be on LinkedIn.
Get Through the Door with Targeted Ad Types
If you’re wondering where to begin your LinkedIn marketing campaign, the platform’s ads would be a great place. At least 26% of social media marketers use LinkedIn Ads, 58% of whom say that the ads deliver much better value compared to other social media ads.
But, you must use the right ad types!
Cheat Sheet for LinkedIn Ad Types
Fortunately, TechWyse has created a detailed infographic guide on LinkedIn Ad types to help you get started with your campaign. Among others, the guide looks at and discusses best practices for;
- LinkedIn Sponsored Ads
- LinkedIn Sponsored InMail Ads
- LinkedIn Dynamic Ads
- LinkedIn Text Ads
Check out this cheat sheet for LinkedIn Ad types to learn creative ways to generate more traffic, leads, and customers from your LinkedIn marketing campaign.