Influencers are people who can convince others to buy a product or service because of the number of followers they have.
For an entrepreneur like you, this is great news. You can tap influencers for influencer marketing in order to reach more people. Here’s how:
Takeover
Let your chosen influencers post on your brand’s social media accounts for a limited period of time, from a day to a couple of weeks. It’s a good way to generate fresh content without doing it yourself and to get more followers by the bulk.
Guest posts
If you’re not ready to let someone else take over your brand’s accounts, you can do the next best thing: Get influencers to write guest posts and publish it on your site. Or you can do it the other way around by writing a guest post on their sites.
Freebies
Instead of paying influencers, send them freebies of your products or services instead. In return, ask them to make reviews and publish them on their own accounts. This arrangement is called an exchange deal (or ex-deal for short).
These are just a few strategies you can use when partnering with influencers. Other techniques may work better depending on the kind of campaigns you’re running and the goals you’re targeting.
Our hat is off to Grin.co for this gifographic.
