The Unwritten Rules of Email Marketing [Infographic]

The-Unwritten-Rules-of-Email-MarketingEmail marketing remains a highly effective method of lead generation. Despite its effectiveness, it does require work for companies to make the most of their email marketing. Therefore, you need to know the rules of email marketing and best practices.

Email marketing campaigns hastily thrown together will not be effective at driving purchases. People receive lots of emails every day. To make your emails stand out from the competition, they must look professional and read well.

Here are the three of the most common email errors:

  • Bad Subject Lines

    An email subject line is the first thing a potential client sees. If the subject is vague, uninteresting, or badly formatted, they may delete the email without reading it. Thus a subject line should be attention-grabbing and above all relevant to its recipients.

  • Unsolicited Mailings

    Nobody likes receiving unsolicited emails. (They have a word for this, it’s spam.) A business should always get permission to send to a readers email address as random mailings come across as desperate and unprofessional.

    In addition, emails must have an unsubscribe link. It’s against the ICANN SPAM laws to send an email without it, and it could get your email marked as spam.

  • Errors

    Professional mailings should look professional. So before being sent, check for typos, broken links, and incorrect formatting.

Thanks to our friends at PureB2B.com

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About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.