Cart Abandonment Emails [Infographic]

Cart Abandonment Emails-315

A customer abandoning their cart is not a lost cause. You can still pursue them with cart abandonment emails. Here’s how:

Send timely reminders

Maybe they got distracted by something urgent or lost internet connection. Either way, they had every intention to buy — don’t let them forget about that. Send the initial email within the first hour of abandonment, the next email within 24 hours, and the last email within 3-5 days.

Offer free shipping

Maybe they saw the final amount with the shipping fee added on and got turned off. If they have a good number of items in their cart, offer to waive that fee.  Free shipping entices customers as much as discounts do.

Make an irresistible offer

Maybe they’re still undecided on whether they want to buy. Help them decide in your favor by offering an enticing freebie or discount.

Thanks! EmailMonks for this informative infographic.

Infographic - Cart Abandonment: Best Practices
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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.