A customer abandoning their cart is not a lost cause. You can still pursue them with cart abandonment emails. Here’s how:
Send timely reminders
Maybe they got distracted by something urgent or lost internet connection. Either way, they had every intention to buy — don’t let them forget about that. Send the initial email within the first hour of abandonment, the next email within 24 hours, and the last email within 3-5 days.
Offer free shipping
Maybe they saw the final amount with the shipping fee added on and got turned off. If they have a good number of items in their cart, offer to waive that fee. Free shipping entices customers as much as discounts do.
Make an irresistible offer
Maybe they’re still undecided on whether they want to buy. Help them decide in your favor by offering an enticing freebie or discount.
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Source: Cart Abandonment Emails