Many marketers still don’t get the maximum reward for their social media endeavors because they don’t create posts right. A lot of marketers, for instance, include as many hashtags and emojis in a post as they wish, not realizing that there are guidelines around these elements.
If you want more engagement (likes, shares, comments, and follows), you need to start following industry best practices.
Luckily, CoSchedule has done the hard work for you. The company has analyzed more than 6,399,322 messages from 11 expert studies to determine what a great social media post looks like. Better still, they’ve done this for all the major social media networks, including Facebook, YouTube, Twitter, Instagram, and Google Plus.
Best Social Media Post Findings
The first thing you learn from the findings (which are presented in the form of an infographic) is that many marketers are possibly using too many hashtags, even where none are required. According to the report, Facebook posts, for instance, don’t need hashtags. If you’re including hashtags in your Facebook posts, you’re doing your marketing wrong. Instead of hashtags, focus on finding great emojis. More importantly, you need just one emoji per Facebook post.
Check out the infographic from CoSchedule to learn more about how to best use hashtags and emojis in your social media posts. You’ll also discover the best post length for your favorite social media networks!