Raise Your Content’s IQ [Infographic]

Raise Your Content's IQ [Infographic]With so much content online, the only way to stand out is to offer intelligent content that users find helpful. But what makes content smart? Here are some key indicators to raise your content’s IQ:

Adaptable

It can be consumed according to user’s’ preference. It does this by adapting to the device used, location, time, and other factors specific to a user.

Configurable

Organize your content in different ways like by topic, persona, categories, etc. Each user gets a customized experience when they consume content.

Discoverable

It’s easy to find by people and search engines. Finding the balance between producing content for users and web spiders is the main challenge.

Reusable

Present your content in different ways — as an article, a video, an infographic, a slideshow. The versatility makes it suitable for any medium.

Intelligent content takes time to build, but once done, it can stand on its own.

Thanks! Widen.com for this interesting infographic on boosting your Content’s IQ.

Raise-your-content-IQ-infographic

 

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.