With so much content online, the only way to stand out is to offer intelligent content that users find helpful. But what makes content smart? Here are some key indicators to raise your content’s IQ:
It can be consumed according to user’s’ preference. It does this by adapting to the device used, location, time, and other factors specific to a user.
Organize your content in different ways like by topic, persona, categories, etc. Each user gets a customized experience when they consume content.
It’s easy to find by people and search engines. Finding the balance between producing content for users and web spiders is the main challenge.
Present your content in different ways — as an article, a video, an infographic, a slideshow. The versatility makes it suitable for any medium.
Intelligent content takes time to build, but once done, it can stand on its own.
Thanks! Widen.com for this interesting infographic on boosting your Content’s IQ.