How to Market to Each Generation [Infographic]

How to Market to Each Generation - InfographicFrom boomers to gen Z, everyone’s on social media nowadays. So if you want to target a specific age bracket, you need to know what works for a generation and what doesn’t:

Millennials

Millennials were born from 1977-1995. Ratings and reviews influence their decision to buy a product or use a service. Many of them are also on Facebook.

The best approach for millennials is finding brand advocates to promote your business. It’s a good way to establish trust, an important thing for this generation.

Gen Z

Gen Z kids were born from 1996 to 2010. They consume a lot of information on social media, so their attention flits often. They also use Facebook but they prefer Snapchat because of their love for video.

To engage with Gen Z, keep content short and appealing to sustain their interest. Eight seconds is all you need to make them look your way.

Thanks to our friends at Citipost Mail for this helpful infographic.

How-to-market-to-each-generation-Infographic

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.