Tag Archives: benefits of infographics

A Complete Guide to Using Infographics for Lead Generation [Infographic]

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Infographics are one of the most underrated forms of content. Not only can an infographic boost social media engagement by 300%, but these visuals also increase traffic by 12%.

Additionally, a sustained infographic marketing campaign considerably improves search engine performance. The visual by 94% and receive 30x more reads. In the end, brands can expect up to 7x more conversions.

Yet, even today, very few marketers use infographics!

How to Use Infographics for Lead Generation

You can set up an infographic marketing campaign today and start reaping the above benefits. Furthermore, it’s not even difficult. Spiralytics has summarized all the necessary steps and tips in one of their recent infographics.

The first step is to understand what makes a great infographic. What’s the anatomy of an effective infographic?

There are four key elements;

  • Data
  • Design
  • Layout
  • Lead-generation elements

Data comes right at the top of the list because it’s what makes infographics different. A great infographic provides tons of valuable data points. More importantly, the quality of the data and how you present it matters a lot. Hard numbers, for instance, work like a charm. The numbers quickly draw the reader’s eyes and make the infographic easier to digest.

Check out the Spiralytics article, A complete guide to Using Infographics for Lead Generation, to learn the rest of the infographic design process, crucial tips, and what to avoid.

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[Infographic] Why We Love Infographics

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[Infographic]-Why-We-Love-Infographics-700Everyone knows a picture is worth a thousand words. Which, if true, then a good infographic is worth at least ten times that amount.

As the internet has become more visual, it is critical to convey information that way. As humans, we are visual creatures. We can process and enjoy images much faster than we can text.

Also, as our attention spans wane, we tend to skim read more. This means that including images to convey a message has almost become a must.

One of the great things about the internet is the amount of information at our fingertips. While this is a great benefit, it is also a bit of a curse.

Fast and Memorable

Studies show we consume over 100,000 words a day outside of our work. Yet, on average website visitors only read 28% of the pages they visit. The great appeal of infographics is they convey large amounts of information quickly. Studies show when text and images are used together, comprehension rates improve by 25%.

Persuasive

More studies show that adding graphics to a presentation make it more persuasive. Additionally, graphics make presentations more believable than an only verbal presentation. Also, a cool graphic is easier to remember and recall than audio information.

In the final analysis, creating a lasting impression on your site’s visitors is much easier if you include some cool infographics.

Thanks to the great folks over at PostPlanner for this interesting infographic.

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