Infographics are one of the most underrated forms of content. Not only can an infographic boost social media engagement by 300%, but these visuals also increase traffic by 12%.
Additionally, a sustained infographic marketing campaign considerably improves search engine performance. The visual by 94% and receive 30x more reads. In the end, brands can expect up to 7x more conversions.
Yet, even today, very few marketers use infographics!
How to Use Infographics for Lead Generation
You can set up an infographic marketing campaign today and start reaping the above benefits. Furthermore, it’s not even difficult. Spiralytics has summarized all the necessary steps and tips in one of their recent infographics.
The first step is to understand what makes a great infographic. What’s the anatomy of an effective infographic?
There are four key elements;
- Lead-generation elements
Data comes right at the top of the list because it’s what makes infographics different. A great infographic provides tons of valuable data points. More importantly, the quality of the data and how you present it matters a lot. Hard numbers, for instance, work like a charm. The numbers quickly draw the reader’s eyes and make the infographic easier to digest.
Check out the Spiralytics article, A complete guide to Using Infographics for Lead Generation, to learn the rest of the infographic design process, crucial tips, and what to avoid.