Tag Archives: visual content infographic

8 Graphic Design Trends that Will Define 2022 [Infographic]

8-Graphic-Design-Trends-that-Will-Define-2022-infographic Hero

8-Graphic-Design-Trends-that-Will-Define-2022-infographic Hero

Graphic design has changed substantially in the recent past. And design trends are bound to continue evolving in line with the changing times and evolving user expectations.

For instance, events such as the #BlackLivesMatter campaign that seeks to uproot racism from society and #MtionallyeToo, a movement against sexual abuse. Not to mention the ongoing Covid-19 pandemic, will all impact future design trends.

VENNGAGE looks at some of the trends that will likely rise to the top in 2022. Moreover, predicting that branded memes, bold backgrounds, and colorful illustrations are among the top trends to watch. The list also includes the following.

1. Inclusive visuals

Inclusive visuals are all about showcasing the diversity in human life. Furthermore, it’s about sharing and thriving in our social, cultural, and other difference. Top topics here include racism, equality, equity, and bias.

2. Fun data visualizations

Data visualization isn’t a new concept in itself. However, the manner of visualization changes from generation to generation. In 2022 and beyond, we’ll see a shift to more fun visualizations. Additionally, more color and enticing animations, to keep audiences engaged.

3. Bold backgrounds

The move towards muted colors in the past few years hasn’t gone unnoticed. But graphic design trends in 2022 and beyond will be even bolder as developers break from the chains of conservatism.

Check out the VENNAGE website for the full trends list, complete with an interactive infographic and detailed explanations.

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A Complete Guide to Using Infographics for Lead Generation [Infographic]

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a-complete-guide-to-using-infographics-for-lead-generation-700

Infographics are one of the most underrated forms of content. Not only can an infographic boost social media engagement by 300%, but these visuals also increase traffic by 12%.

Additionally, a sustained infographic marketing campaign considerably improves search engine performance. The visual by 94% and receive 30x more reads. In the end, brands can expect up to 7x more conversions.

Yet, even today, very few marketers use infographics!

How to Use Infographics for Lead Generation

You can set up an infographic marketing campaign today and start reaping the above benefits. Furthermore, it’s not even difficult. Spiralytics has summarized all the necessary steps and tips in one of their recent infographics.

The first step is to understand what makes a great infographic. What’s the anatomy of an effective infographic?

There are four key elements;

  • Data
  • Design
  • Layout
  • Lead-generation elements

Data comes right at the top of the list because it’s what makes infographics different. A great infographic provides tons of valuable data points. More importantly, the quality of the data and how you present it matters a lot. Hard numbers, for instance, work like a charm. The numbers quickly draw the reader’s eyes and make the infographic easier to digest.

Check out the Spiralytics article, A complete guide to Using Infographics for Lead Generation, to learn the rest of the infographic design process, crucial tips, and what to avoid.

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The Importance of Visual Content [Infographic]

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The-Importance-of-Visual-Content-Infographic-700

In the world of marketing, it takes more than good information and good writing to draw a viewer’s attention. The visual element is highly important. Two key reasons for that is the higher level of viewer retention visual elements have and the ability the proper use of color has to draw in readers.

Information Retention

One of the most important aspects of marketing is having it be memorable. If a viewer remembers a company’s ad or article it makes them more likely to pursue a company’s goods or services. On average people retain roughly 20% of other information they hear however, they retain 80% of the content they see. This higher level of information retention is why a strong visual element is so important. And thus why ads with stronger use of images and colors tend to make a stronger impact.

The Use of Colors

Color is a key part of attracting a viewer’s attention. Colors are more striking and make a person more likely to read an article than one simply printed in black and white. By using colored visuals a person’s odds of reading an article increase by 80% compared to an article that does not use colored visuals. By using vibrant colors a marketer makes their ads more attention-grabbing and therefore more engaging.

Check out this infographic from our friends at gate39media to learn more about the importance of visual content.

 

 

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