In the landscape of social media, a business owner needs to leverage eye-catching content to grab the attention of prospective customers to drive them into the sales funnel. Facebook 360 photos may be just the thing!

Facebook’s New Feature: Facebook 360 Photos

Using this feature requires either a 360 photo Smartphone, a tablet app, or a panorama image on a phone. The code to recognize and display 360 photos is built into Facebook’s pic-recognition platform once the images are uploaded. Hospitality and tourism based businesses have used Facebook 360 photos to captivate their social networks and thus earn more visitors.

The average Facebook user has full access to this feature. World travelers, for example, can post breathtaking images of island mountains or of their favorite restaurant giving a sort of virtual tour in an uploaded single snapshot. It’s the new age of virtual reality and Facebook looks to be a major player.

Thanks to our friends across the pond at EReviews.co.uk for this wonderful infographic on this new Facebook feature.