Tag Archives: Facebook tips

A Small Business Guide to Facebook Insights [Infographic]

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A-Small-Business-Guide-to-Facebook-Insights-Infographic-315
For small business owners like you, Facebook Insights is a powerful tool for tracking user interaction on fan pages. It offers statistics on likes, views, reach, and actions on the page. It also helps you track posts, fans, and messages — all in one easy-to-use interface. Planning out a successful strategy for social media marketing has become more streamlined and convenient.

But first, let’s cover likes, the lifeblood of Facebook and one of the best ways to measure the success of the posts on your page. On Insights, you’ll see the total page likes as of today, how the number changed over the last month, and the net likes (gained likes minus unlikes).

To review the data for other times, you can select a date or range of dates. You can also see where your page likes happened — on your page, from page suggestions, or through search, and whether a mobile device or desktop computer was used.

Next is post reach. You want to know if your content is reaching a wide audience, and Insights lets you do so by showing how many people have seen your posts, including people who are not fans of your page. You’ll also get a chart showing when people have recommended your page in posts and comments.

Insights are where you’ll get a lot of relevant data, so better maximize it now!

Thanks, ImpactBND.com for this impactful infographic.

Facebook-Insights-Infographic_01

 

Facebook Cheat Sheet [Infographic]

facebook cheat sheet 1

facebook cheat sheet 1

When it comes to Facebook, image dimensions and ad specs shouldn’t be a guessing game.

Facebook Cheat Sheet

Understanding the correct dimensions to use for Facebook images, and how they will be displayed on mobile, can have a significant impact on your ability to generate engagement on the social platform.

TechWyse created this infographic for marketers, designers, and social media professionals, to quickly learn the dimensions for every type of image on Facebook.

The Facebook Cheat Sheet is downloadable and printable. You can easily hang it in your office or simply bookmark it for convenient reference.

High-quality images and ads drive Facebook engagement. They help you to reach your goals, whether it’s brand awareness or to generate revenue. However, neglecting to use the correct dimensions could result in your images being cut off and pixelated, for example.

Facebook updates its platform frequently, making it difficult to stay on top of the latest dimensions. Most recent updates saw changes to the platform’s business pages and recommended image dimensions for event response ads.

The infographic might also highlight image sizes you might not have known about. For example, a share image and a shared link have two different recommended upload sizes. The size for a shared image are 1200 x 630px and a shared link should be 1200x627px.

The infographic also shares character limits for text above and below posts, under sponsored ads, in event details, and for video posts.

Download the infographic below to learn more about Facebook image sizes and dimensions to ensure your next social media campaign is a success.

Facebook cheat sheet

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Facebook 360 Photos [Infographic]

Facebook 360 Photos -315

Facebook 360 Photos -315

In the landscape of social media, a business owner needs to leverage eye-catching content to grab the attention of prospective customers to drive them into the sales funnel. Facebook 360 photos may be just the thing!

Facebook’s New Feature: Facebook 360 Photos

Using this feature requires either a 360 photo Smartphone, a tablet app, or a panorama image on a phone. The code to recognize and display 360 photos is built into Facebook’s pic-recognition platform once the images are uploaded. Hospitality and tourism based businesses have used Facebook 360 photos to captivate their social networks and thus earn more visitors.

The average Facebook user has full access to this feature. World travelers, for example, can post breathtaking images of island mountains or of their favorite restaurant giving a sort of virtual tour in an uploaded single snapshot. It’s the new age of virtual reality and Facebook looks to be a major player.

Thanks to our friends across the pond at EReviews.co.uk for this wonderful infographic on this new Facebook feature.

Facebook 360 photos- Short version

 

How To Use Facebook Live Video

How To Use Facebook Live Video

How To Use Facebook Live Video

Facebook Live video is an exciting new way to promote your business.

The concept is very basic, but the results are powerful. At the tap of your finger, you now have the ability to create live video content within a Facebook post on a Page, Group, or personal profile.

Your audience will embrace the opportunity to engage with your brand in a new way. They’ll share in the excitement created by spontaneous streaming content. It should also come as no surprise that Facebook is favoring live video within their platform as well, so expect your Facebook Live sessions to appear prominently in your audience’s home feed and get the best reach of any post type on your Facebook Page.

The feature first rolled out in August of 2015 to a very warm reception. Ushered in by celebrities and big brands, the new feature quickly earned the favor of users. All it takes is a creative jolt, an interesting topic, and you’re off to the races!

What’s better is the fact that Facebook will actually send push notifications as well as news feed alerts to fans of your page when you begin a live-streaming session.

What are some Facebook Live best practices?

Before you use the new live feature, get your bearings with the new interface and test your ability to come up spur of the moment content, with no chance to edit what goes out. After you get your footing, it’s time to try some advanced moves.

Here are some exciting Facebook Live video strategies you might want to try:

  • Two people on screen

    While you might be quite the charismatic ham when it comes to creating video content, your audience will appreciate different faces in the stream. You could be holding the camera while another team member demonstrates a product, or answers interview questions.

  • The tour

    Motion is an extremely compelling component of any piece of video content, and Facebook Live video sessions are no exception. If you have an office or a brick-and-mortar, the Facebook Live walking tour is a great way to provide your audience a behind-the-scenes all-access peek at your operations or to sell real-time value.

  • Demonstrate a process

    If your audience is truly interested in what it is that makes your business or brand unique, they’re going to want to see the world from your point of view. Perhaps you’re a chef — what better way to share some live moments with your fans than to go live on Facebook while you prepare that delectable dish?

  • Schedule and inform

    You’ll get an audience if you decide to go live, off the cuff. That said, Facebook recommends you let your audience know at somewhat in advance when you plan to launch your next live video session. That way, they’ll be sure to have set aside the time to tune in.

  • Be mindful of signal strength

    This tip is purely technical, but it is also vitally important. If you don’t have a strong 4G or WiFi connection, Facebook will actually prevent you from even using the live feature. Especially in cases where you’ve advertised in advance that you’re going to be going live at a certain time, you want to make sure that you’re able to fulfill the promise to your audience.

What else do you need to know about Facebook Live Video?

  • Once you go live on Facebook, you’ll be able to see which users are joining you as viewers in your live broadcast. They’ll be able to share responses such as likes, hearts, wow faces and more. Be sure to greet viewers by name and thank them for joining in.
  • In addition to being aware of who is in your Facebook Live audience, you’ll also be able to see their comments alongside your video, in real time. This means that Facebook Live creates an excellent opportunity to host a live Q & A session. Interaction and authentic content are what Facebook users are known to crave most.
  • When your viewers enter one of your live sessions, they’ll see the option to subscribe to your future live feeds. Encourage this action and it will lead to bigger and bigger audience sizes as you continue to offer live content.
  • It doesn’t matter whether you orient your device vertically or horizontally. Facebook’s Live video interface is designed to use a square video, allowing your audience to view your content either in portrait or landscape, regardless of which orientation you choose when creating the content.

The Facebook Live feature is making a big splash. Take advantage of it and set your brand apart from competitors who are missing this great time to shine.

Taken from my article “How Should You Use Facebook Live Video?” on MaximizeSocialBusiness.com

How to Get More Engagement Using Facebook Ads

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How to Get More Engagement Using Facebook Ads - 315With the instant access to the Internet and the millions of people on social media daily, Facebook is the leading social platform to advertise on. Well-planned Facebook ad campaigns are reasonably priced, and can be very effective at increasing website traffic, engaging visitors, and ultimately, generating greater sales.

Here are some tips on how to get the most out of a Facebook ad campaign.

Know the Target Audience

When you know who your target audience is, and write specifically for them, you’ll increase your audience.

  • Geographic location
  • Age
  • Gender
  • Income
  • Homeowners or renters
  • Computer or mobile user

A Facebook ad must be valuable to the users online at the time the ad appears. By knowing the time your target audience is online, you’ll be able to time your ads to attract the most eyeballs and grow sales.

Optimize your Business Page

An unclear, outdated business Facebook page won’t grab clients’ attention. Make sure your company page is welcoming and provides regular postings to generate interest.

  • Use short, easy-to-read sentences which clearly describe products, or create memorable branding messages.
  • Add tempting photos of your products, or photos which communicate your brand message.
  • Post daily content that your customers will value. This content should be a mix of information about your business and products, along with content you curate from similar businesses.
  • Use hashtags so search engines can easily find your posts, and searchers looking for hashtags can find your Facebook page.
  • Quickly address users’ complaints or concerns about products or services to demonstrate legitimate caring and concern.

Optimizing your Facebook Ads

Once the company Facebook page has been optimized, you can develop ads to increase engagement and interest.

Using Facebook ads options you can specify where news feeds should appear, and optimize your ad for mobile devices. It’s essential to grab attention within seconds and to design a mobile-friendly ad for best viewing.

Use Bright Colors, Photographs, and Cartoons to Capture Attention

To quickly attract attention, Facebook ads must be highly visual. Without this visual, attention-grabbing material, an ad probably won’t capture much attention.

Images should be sharp and mobile-friendly, they should contain bright colors, and should convey the emotion of your ad message at a glance.

Include a Value Proposition

Tell readers why they should click on your ad. Wording needs to give clear, concise reasons to click for more information.

Your ad should be believable. A coupon or discount is a more compelling reason to click than “world’s greatest”.

Explain why your product or service is better than comparable products and services. False or misleading information can harm your company’s reputation.

Comments and complaints spread quickly. Reinforcing an ad message on your website and Facebook page will reinforce your credibility.

A Call to Action is a Must-Have

You must have a compelling call to action because it significantly increases engagement. Some ideas to include are:

  • Offering a discount to first-time customers
  • Offer a free product or service, linked to purchase of another item
  • Include an end date to convey urgency

Monitoring and analyzing the success of an ad campaign is essential to increase engagement activity. Facebook offers very precise metrics for this purpose, so tracking engagement on your company page is easy.

By making use of this information, campaign ads can be tweaked to increase engagement. With the right strategies and content, Facebook ads can enhance your page’s activity with quality engagement.

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