Tag Archives: Facebook tips

Facebook Cheat Sheet [Infographic]

facebook cheat sheet 1

facebook cheat sheet 1

When it comes to Facebook, image dimensions and ad specs shouldn’t be a guessing game.

Facebook Cheat Sheet

Understanding the correct dimensions to use for Facebook images, and how they will be displayed on mobile, can have a significant impact on your ability to generate engagement on the social platform.

TechWyse created this infographic for marketers, designers, and social media professionals, to quickly learn the dimensions for every type of image on Facebook.

The Facebook Cheat Sheet is downloadable and printable. You can easily hang it in your office or simply bookmark it for convenient reference.

High-quality images and ads drive Facebook engagement. They help you to reach your goals, whether it’s brand awareness or to generate revenue. However, neglecting to use the correct dimensions could result in your images being cut off and pixelated, for example.

Facebook updates its platform frequently, making it difficult to stay on top of the latest dimensions. Most recent updates saw changes to the platform’s business pages and recommended image dimensions for event response ads.

The infographic might also highlight image sizes you might not have known about. For example, a share image and a shared link have two different recommended upload sizes. The size for a shared image are 1200 x 630px and a shared link should be 1200x627px.

The infographic also shares character limits for text above and below posts, under sponsored ads, in event details, and for video posts.

Download the infographic below to learn more about Facebook image sizes and dimensions to ensure your next social media campaign is a success.

Facebook cheat sheet

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Facebook 360 Photos [Infographic]

Facebook 360 Photos -315

Facebook 360 Photos -315

In the landscape of social media, a business owner needs to leverage eye-catching content to grab the attention of prospective customers to drive them into the sales funnel. Facebook 360 photos may be just the thing!

Facebook’s New Feature: Facebook 360 Photos

Using this feature requires either a 360 photo Smartphone, a tablet app, or a panorama image on a phone. The code to recognize and display 360 photos is built into Facebook’s pic-recognition platform once the images are uploaded. Hospitality and tourism based businesses have used Facebook 360 photos to captivate their social networks and thus earn more visitors.

The average Facebook user has full access to this feature. World travelers, for example, can post breathtaking images of island mountains or of their favorite restaurant giving a sort of virtual tour in an uploaded single snapshot. It’s the new age of virtual reality and Facebook looks to be a major player.

Thanks to our friends across the pond at EReviews.co.uk for this wonderful infographic on this new Facebook feature.

Facebook 360 photos- Short version

 

How To Use Facebook Live Video

How To Use Facebook Live Video

How To Use Facebook Live Video

Facebook Live video is an exciting new way to promote your business.

The concept is very basic, but the results are powerful. At the tap of your finger, you now have the ability to create live video content within a Facebook post on a Page, Group, or personal profile.

Your audience will embrace the opportunity to engage with your brand in a new way. They’ll share in the excitement created by spontaneous streaming content. It should also come as no surprise that Facebook is favoring live video within their platform as well, so expect your Facebook Live sessions to appear prominently in your audience’s home feed and get the best reach of any post type on your Facebook Page.

The feature first rolled out in August of 2015 to a very warm reception. Ushered in by celebrities and big brands, the new feature quickly earned the favor of users. All it takes is a creative jolt, an interesting topic, and you’re off to the races!

What’s better is the fact that Facebook will actually send push notifications as well as news feed alerts to fans of your page when you begin a live-streaming session.

What are some Facebook Live best practices?

Before you use the new live feature, get your bearings with the new interface and test your ability to come up spur of the moment content, with no chance to edit what goes out. After you get your footing, it’s time to try some advanced moves.

Here are some exciting Facebook Live video strategies you might want to try:

  • Two people on screen

    While you might be quite the charismatic ham when it comes to creating video content, your audience will appreciate different faces in the stream. You could be holding the camera while another team member demonstrates a product, or answers interview questions.

  • The tour

    Motion is an extremely compelling component of any piece of video content, and Facebook Live video sessions are no exception. If you have an office or a brick-and-mortar, the Facebook Live walking tour is a great way to provide your audience a behind-the-scenes all-access peek at your operations or to sell real-time value.

  • Demonstrate a process

    If your audience is truly interested in what it is that makes your business or brand unique, they’re going to want to see the world from your point of view. Perhaps you’re a chef — what better way to share some live moments with your fans than to go live on Facebook while you prepare that delectable dish?

  • Schedule and inform

    You’ll get an audience if you decide to go live, off the cuff. That said, Facebook recommends you let your audience know at somewhat in advance when you plan to launch your next live video session. That way, they’ll be sure to have set aside the time to tune in.

  • Be mindful of signal strength

    This tip is purely technical, but it is also vitally important. If you don’t have a strong 4G or WiFi connection, Facebook will actually prevent you from even using the live feature. Especially in cases where you’ve advertised in advance that you’re going to be going live at a certain time, you want to make sure that you’re able to fulfill the promise to your audience.

What else do you need to know about Facebook Live Video?

  • Once you go live on Facebook, you’ll be able to see which users are joining you as viewers in your live broadcast. They’ll be able to share responses such as likes, hearts, wow faces and more. Be sure to greet viewers by name and thank them for joining in.
  • In addition to being aware of who is in your Facebook Live audience, you’ll also be able to see their comments alongside your video, in real time. This means that Facebook Live creates an excellent opportunity to host a live Q & A session. Interaction and authentic content are what Facebook users are known to crave most.
  • When your viewers enter one of your live sessions, they’ll see the option to subscribe to your future live feeds. Encourage this action and it will lead to bigger and bigger audience sizes as you continue to offer live content.
  • It doesn’t matter whether you orient your device vertically or horizontally. Facebook’s Live video interface is designed to use a square video, allowing your audience to view your content either in portrait or landscape, regardless of which orientation you choose when creating the content.

The Facebook Live feature is making a big splash. Take advantage of it and set your brand apart from competitors who are missing this great time to shine.

Taken from my article “How Should You Use Facebook Live Video?” on MaximizeSocialBusiness.com

How to Get More Engagement Using Facebook Ads

How to Get More Engagement Using Facebook Ads - 315

How to Get More Engagement Using Facebook Ads - 315With the instant access to the Internet and the millions of people on social media daily, Facebook is the leading social platform to advertise on. Well-planned Facebook ad campaigns are reasonably priced, and can be very effective at increasing website traffic, engaging visitors, and ultimately, generating greater sales.

Here are some tips on how to get the most out of a Facebook ad campaign.

Know the Target Audience

When you know who your target audience is, and write specifically for them, you’ll increase your audience.

  • Geographic location
  • Age
  • Gender
  • Income
  • Homeowners or renters
  • Computer or mobile user

A Facebook ad must be valuable to the users online at the time the ad appears. By knowing the time your target audience is online, you’ll be able to time your ads to attract the most eyeballs and grow sales.

Optimize your Business Page

An unclear, outdated business Facebook page won’t grab clients’ attention. Make sure your company page is welcoming and provides regular postings to generate interest.

  • Use short, easy-to-read sentences which clearly describe products, or create memorable branding messages.
  • Add tempting photos of your products, or photos which communicate your brand message.
  • Post daily content that your customers will value. This content should be a mix of information about your business and products, along with content you curate from similar businesses.
  • Use hashtags so search engines can easily find your posts, and searchers looking for hashtags can find your Facebook page.
  • Quickly address users’ complaints or concerns about products or services to demonstrate legitimate caring and concern.

Optimizing your Facebook Ads

Once the company Facebook page has been optimized, you can develop ads to increase engagement and interest.

Using Facebook ads options you can specify where news feeds should appear, and optimize your ad for mobile devices. It’s essential to grab attention within seconds and to design a mobile-friendly ad for best viewing.

Use Bright Colors, Photographs, and Cartoons to Capture Attention

To quickly attract attention, Facebook ads must be highly visual. Without this visual, attention-grabbing material, an ad probably won’t capture much attention.

Images should be sharp and mobile-friendly, they should contain bright colors, and should convey the emotion of your ad message at a glance.

Include a Value Proposition

Tell readers why they should click on your ad. Wording needs to give clear, concise reasons to click for more information.

Your ad should be believable. A coupon or discount is a more compelling reason to click than “world’s greatest”.

Explain why your product or service is better than comparable products and services. False or misleading information can harm your company’s reputation.

Comments and complaints spread quickly. Reinforcing an ad message on your website and Facebook page will reinforce your credibility.

A Call to Action is a Must-Have

You must have a compelling call to action because it significantly increases engagement. Some ideas to include are:

  • Offering a discount to first-time customers
  • Offer a free product or service, linked to purchase of another item
  • Include an end date to convey urgency

Monitoring and analyzing the success of an ad campaign is essential to increase engagement activity. Facebook offers very precise metrics for this purpose, so tracking engagement on your company page is easy.

By making use of this information, campaign ads can be tweaked to increase engagement. With the right strategies and content, Facebook ads can enhance your page’s activity with quality engagement.

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10 Tips to Boost Your Facebook Shares

10 Tips to Boost Your Facebook Shares 315

10 Tips to Boost Your Facebook Shares 315

Are you frustrated with your Facebook page engagement results? Most small business owners are scratching their heads, wondering what to do to improve engagement on their Facebook pages.

If your page has thousands of followers but a single post typically gets a couple of shares, you need to do more to improve engagement. Below are 10 tips you can implement to boost your Facebook shares.

1. Post Interesting Content

If you’re simply posting content for the sake of it, good luck getting any shares. Post interesting content. No one wants to be the one sharing boring content. Moreover, Facebook’s algorithm determines what people see on their newsfeeds. If your content is boring, engagement will be nil.

2. Post Content that Resonates With Your Fans

Understand your audience and what makes them tick. Find out how your fans feel about specific topics. One mistake most businesses make is posting controversial content to get engagement. However, if fans don’t resonate with the content, you won’t convert any of them to customers. Even worse, you’ll lose some of them.

3. Proper Timing is Critical

It’s important to know the time the majority of your audience is online. The best time to post content is between 8am – 9am and 5pm – 8pm local time. If you post in the middle of the day, people may be busy at work or school, and engagement will be low. Check Facebook Insights to know the best times to post.

4. Go Easy on Posting

Posting frequently helps your followers keep up with your brand. However, if you are posting too frequently, you’re likely to bore your audience. The last thing fans want is their newsfeed splashed with updates from your page. Go easy on posting and keep updates to a maximum of three a day.

5. Avoid Being Too Niche

Your content should appeal to the majority of your audience. Avoid topics that are too niche as they will dilute your page’s visibility. The Facebook algorithm shows content based on the engagement generated. Content that does not generate engagement is filtered out from newsfeeds.

6. Define Your Target Audience

Make sure you define your page’s target audience to improve the likelihood of generating engagement from your posts. When your audience sees posts they’ are interested in, they’ll like or share them. Make sure the content you post is entertaining or helps improve the life of your followers.

7. Build Your Facebook Page Following

Sometimes, engagement may be low for one simple reason: there aren’t enough eyeballs on a post. This usually happens when your page has a small following. Rather than post continuously and hope for more engagement, focus on increasing your page’s followers first.

8. Post Unique and Diverse Content

Your content should be diverse to encourage engagement. Different types of content will elicit various reactions from your followers. Experiment with various types of content such as video, text posts, and images and check their engagement

9. Check Your Posting Days

Know which days your audience is active on Facebook and post content then. Depending on your business, you may find the majority of your fans are not active during the weekends. If this is so, any content posted during the weekend will result in a low number of shares.

10. Be the First to Share

No one wants to share outdated info or info that’s already been shared. Be proactive in looking for content that will excite your audience and be the first one to share.

Which strategies have you found effective in improving your Facebook shares?

[Infographic] Sales Search Cheat Sheet for LinkedIn, Facebook and Twitter

Sales Search Cheat Sheet for LinkedIn, Facebook and Twitter 315

Sales Search Cheat Sheet for LinkedIn, Facebook and Twitter 315
This informative infographic, Sales Search Cheat Sheet for LinkedIn, Facebook and Twitter, comes to us from our friends at Salesforce.com. If you are in business and hustling for sales, then you need to be on social media to uncover the treasure trove of clients. Sales searches on social media platforms like Linkedin, Facebook  and Twitter allow you to narrow down your searches to deliver an ultra-specific pitch.

Learn some tips using this Sales Search Cheat Sheet for LinkedIn, Facebook and Twitter:

Facebook

The advanced search abilities allow you to search for your specific audience so that you don’t have to sift through hundreds of profiles. You can search for “Groups liked by women interested in Salesforce in Portland”.

Linkedin

On this professional platform, you can perform cross-reference searches and then save them for your sales team to use as a quality leads reference.

Twitter

This platform is great for finding customers. You can search words, people, places, and names mentioned in tweets that are common in your target customer base.

Sales Search Cheat Sheet for LinkedIn, Facebook and Twitter

How to Get the Maximum Facebook Ad Results with Minimal Ad Management

Maximum Facebook Ad Results with Minimal Ad Management 315

Maximum Facebook Ad Results with Minimal Ad Management 315

Not everyone has vast resources to spend when it comes to social media marketing. One has to balance quality with cost. Quality content creation, strategic paid media support, and community management are all examples of the resources that make a difference in the performance of your social media effort. Yet, those resources are costly.

For the business struggling to decide how to proceed with limitations, there are better ways to run efficient social media campaigns while maximizing ROI. Facebook is an example of how to implement strategies to run better campaigns.

Choose Wisely, Choose Smart

It can be frustrating trying to keep up with the constant changes Facebook makes. Every day, there is a press release about a coming ad module or algorithm. It’s tempting to keep a constant vigil for updates while taking each new feature out for a spin to see how ad tools perform.

Here’s where choosing wisely comes into play. One does not need to try every ad module. It is better to choose only the modules that will be the most useful for the needs of the business. For example, Facebook’s carousel feature gives one the ability to use one unit to display a variety of messages. However, this conflicts with the business’s previous need to gain exposure for a single message while driving subscriptions.

This situation calls for the use of options such as post promotion or lead ads instead of the carousel. The carousel may be better aesthetically, but the former options are likely to be the most effective use of money. In this case, experimentation with different ad formats can come after the business needs are met.

Quality Over Quantity

It is easy to churn out content in hopes that it’ll reach the intended audience. But this isn’t the best strategy for communicating with the audience. Quality content that comes less frequently and forms stronger bonds with targeted readers trumps content that is quickly produced yet people continually bounce off it.

After they are created, posts need to promoted. It usually only takes 90 minutes for a post to reach the maximum natural organic reach. After organic reach, a boosted post lets the post reach more people.

Posts that promote interaction are ones that reach the most people. A post- specific, simple message inviting Facebook users to interact with posts gets the buzz going. As more users share, like, and comment on posts, micro-stories are created and increase the organic reach of the post.

Targeting

Aside from boosting a post to gain more reach, one can use Facebook’s Ads Manager to target specific audiences. Money can be spent on a specific group rather than the larger masses.

Targeting increases efficiency which can be measured by watching the CPM (cost per thousand people reached). A low CPM combined with the right audience size means that the ad spending will be effective and kept in check.

Test and Optimize

After implementing these guidelines, further testing can boost efficiency. Determining which posts are the better performing posts can prevent spending money on weaker posts. Smaller budgets can be used with smaller audiences with the better posts garnering greater budget shares.

Create a Scaled Ad Plan

Ad plans should be flexible enough to change with seasons, years, and fluctuations in resources and budgets. Scaled plans provide room for planning and budgeting according to business needs.

Facebook ad plans need to be unique to the business. Understanding objectives and making the right decisions based on them will provide the best success in time and resource management.

Infographic: Facebook Page Checklist for Page Admins

Facebook Page Checklist for Facebook Admins header

Facebook Page Checklist for Facebook Admins header

Regularly reviewing or “auditing” your Facebook page is an important part of successful social media marketing. Facebook’s features change and update frequently, and you want to make sure that you are getting the most out of your page. Here is a checklist you can use to review your Facebook page to make sure it is up-to-date with Facebook’s current rules and features.

Maximize Your Cover Photo

When was the last time you updated your cover photo? Facebook’s current rules for cover photos give you great freedom to promote your website, special events or sales, featured products and more. Your cover photo is the first thing potential customers see when they visit your page, so make sure it’s up-to-date and accurately portrays your brand.  Make it 851 x 315 pixels!

Check Your Apps

Several great apps (like TabSite) exist to help promote your page and create contests, surveys, RSS feeds and other special features. Test out the apps to make sure they are up-to-date and functioning to provide visitors to your page with a great experience. Keep an eye out for new apps that you could add to help your page grow.

Update Your “About” and “Page Info” Sections

Did you notice that the “about” section is now lower on your page?

Make sure your “about” section is up to date. When users click the “about” tab on your page, they are brought to that short “about” section and will have to click the “page info” tab from there to access more information. Make sure that your “page info” section has a rich description of your business, is SEO and Graph Search Friendly by including key phrases that users would search for that describe your product/service.

Review Your Page’s Category

Facebook periodically changes their category selections. The category you select will determine the features that are available to your page. The local business category offers the most features such as check-ins and ratings and reviews and is best for businesses that want to draw customers to their location. The company or organization category is best for businesses like consulting agencies or law firms that aren’t necessarily open to the public the way a local business is.

Set Up Saved Replies

Saved Replies are a neat and relatively new feature to Facebook to help your business quickly respond to messages. First, make sure “Messages” is active on your Page so that fans can send you a Message! Facebook provides you with some automated saved replies you can use, or customize them to your liking.

Review Admins and Roles

Check your list of admins and the list of people who can post on your page’s behalf. Make sure they are people you trust and work with you. Page Admins can assign various roles to the people who manage the page without making them full-fledged admins. You can set members of your team as editors, moderators, advertisers, or analysts, all of whom have different levels of access to your page.

Check Notification Settings

Your page’s notification settings are very customizable. Keeping all of your notifications on is a good practice, so you’re always in touch with what’s happening on your page. Visitors love quick responses, but the only way you’ll know to respond is if your notifications are on!

Review Your Activity Log and Evaluate Your Performance

The activity log will show you all the activity on your page, from status updates to comments from visitors. You can also click on the publishing tools tab to review all of your published posts and see their reach, likes, and comments. As you review your page’s past, look closely at what worked and didn’t work for your page so you can plan future posts to engage your audience.

Facebook Page Checklist for Facebook Admins (1)

7 Ways to Use Facebook Search to Improve Your Page

7-Ways-to-Use-Facebooks-Search-to-Improve-your-Page

7-Ways-to-Use-Facebooks-Search-to-Improve-your-Page

Facebook’s search bar, called Graph Search, can be an awesome tool to get results for your business if you know how to use it properly. Graph Search is unique because it delivers search results driven by social relevance and interest data. This social data can be very useful; businesses get to know their audiences better. Read on for 7 ways to use Facebook Graph Search to gain knowledge about your audience and improve your page.

Find Similar Interests

Graph Search helps narrow your search to discover your audience’s interests. Say you wanted to appeal to people interested in boating. You could search for “Posts by people who like boating,” and in an instant, you have information on people who like boating. And you could get even more narrow and search “Posts liked by people who like boating.” Once you find the types of things people who like boating like on Facebook, you can easily begin creating content to attract that audience, and increase your engagement.

Learn About and Know Hashtags

Hashtags are on Facebook, and they’re an awesome way to discover social media trends and add your voice to the discussion. You can use Facebook’s Graph Search to search for hashtags. You’ll to learn social media’s hot topics and discover the hashtags trending in your audience. Take advantage of hashtags on Twitter as well, and use them interchangeably between the two platforms.

Know Who Likes Your Page

It’s awesome that your Facebook page has a bunch of likes, but just who are these people who like you? Search “People who like [your page name]” and in seconds you will have a gold mine of information about the people who like your page. Once you know the people who like your page, you can create content that they’ll love and drive up engagement.

Search Deeper

An abundance of information is at your fingertips with Facebook’s Graph Search. You can learn more about the content on similar pages, or find out what pages your fans like. Play around with search phrases like “Pages liked by people who like my page,” and let new information and knowledge come to you in seconds.

Discover Your Fans’ Interests

You don’t have to mess around with an email survey anymore to discover what your fans are interested in. Simply search “Interests of people who like my page” and you’ll get a great idea of what makes your audience tick. You can also search the interests of people who like other pages to learn how to better market to other audiences.

Discover Your Competitors’ Fans

To learn about your competitors’ fans, search something like “People who like [your competitor’s page name].” You can use this information to better target your Facebook ads and keep an eye on what is working and not working for the competition.

Demographic Research

Demographic research is now very simple with Facebook’s Graph Search. You could search something like “fans of my page under the age of 30,” and you will be given access to a list of your fans who are under 30. You can search across other pages and discover the interests of your targeted demographic audience and create content that matches their needs.

Facebook’s Graph Search is a great way to discover the information you need to successfully market your business. The key is to stay on top of social media trends. Use the information you gather to create content that your audience will love.

Read the original article at MaximizeSocialBusiness.com

How to Write Blog Posts that Get Shared on Facebook

How-to-Write-Blog-Posts-that-Get-Shared-on-Facebook

Writing for your blog — whether you do it yourself or hire someone else — takes time, effort, and money. You should treat it as an investment and expect good returns. Luckily, effective blogging does pay.

Original, relevant content helps build your brand and establish your business as an authority in its industry. People usually turn to Google for answers to their questions, solutions to their problems, reviews for products, and suggestions for plans. Blatant marketing such as pop-up ads and banners aren’t useful to them and are ignored.

People want to hear from experts

What people want is info from authority figures who speak from experience. That’s where blogging comes in. You don’t have to be a journalist to be a blogger (though some journalists do choose to blog on the side). All you need is expertise in your field, a reasonable grasp of grammar and spelling, acceptable writing skills, and a bit of time. If you don’t have the last three, you can always hire a copywriter to carry out your vision.

Facebook marketing = Word of mouth marketing for the digital age

But of course, not all content is created equal. Why do some posts get shared a lot, while others end up being ignored? The secret lies in maximizing Facebook’s Like and Share features to your advantage. Through these features, Facebook made an online equivalent of word-of-mouth marketing. When a piece of content is interesting enough, people will Like it — which in turn increases its reach — and better yet, Share it within their own networks.

Creating content that gets shared

There are two kinds of shareable content: content with sharing options (like a repost button) or content with value (entertainment, education, or news). To ensure your own content gets mileage on Facebook and other social media networks, you have to create posts people will like and find are easy to share. Not sure where to start? Follow these 3 steps:

1. Follow similar blogs. — Keeping tabs on the competition will help you find the pulse of your target audience. When you read blogs within your niche, you’ll discover what people are looking for, what problems have already been addressed, and what else needs to be answered. You don’t want to repeat what everyone has said before, so addressing the gaps will give you an edge. Aside from blogs, following conversations on Twitter will give you a look into the minds of your target audience.

2. Initiate conversations. — Be proactive in establishing your brand by starting discussions. You can do this yourself, or even ask employees to help. For example, if you’re a travel agency, some of your staff members may be travel enthusiasts, so let them write about something they truly love to get informative content without sounding too sales-y. You can also expand your resources by tapping influential bloggers whose target audience is similar to your brand. Launch an event — such as a soft opening — and invite bloggers to join and ask them to write about their experience.

3. Create the content. — Stick to writing about what you know and like. Don’t focus too much on marketing; instead, focus on connecting with your target audience. People want a reliable perspective. To up the ante, ask them what they want to know about through online surveys and virtual suggestion boxes, and make sure to deliver the info as soon as possible. Keep content timely and fresh, so that people come back for more.

Please visit the original article on MaximizeSocialBusiness.com