Tag Archives: social media marketing

Customer Acquisition vs. Customer Retention [Infographic]

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Which is more effective, customer acquisition vs. customer retention? Only 18% of companies focus on the latter, while 40% focus on the former. The Costs Yet, acquisition costs 5 times as much as retention. This is because marketing eats up a bulk of the budget, and not all people who are targeted by ads become customers. On the other hand, retention programs designed to keep existing customers happy often result in repeat purchases, along with word-of-mouth advertising that attracts new customers. The Read more [...]

Social Media Etiquette [Infographic]

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People prefer engaging with other people whether offline or online. If you're on social media promoting your business, make your brand relatable, not robotic. Here are some tips on social media etiquette to help. Start a conversation Ask questions, solicit feedback, gather suggestions, and encourage comments whenever you post something on your timeline. And once you get input from followers, reply as soon as you can. This exchange of ideas can lead to a longer interaction. Adopt a familiar tone Sound Read more [...]

How to Use Social Engagement to Drive Website Leads

How to Use Social Engagement to Drive Website Leads
We can all see the immense power of social media and the influence it has on the market. There are billions of people who use social media. You can use this power to your advantage, especially when it comes to driving leads to your website. Understand Your Audience To get the most out of your marketing efforts, it's imperative you know your audience. Create personas that represent your major demographics, and then target your posts towards these personas. Create Your Own Persona Your audience Read more [...]

Facebook Cheat Sheet [Infographic]

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When it comes to Facebook, image dimensions and ad specs shouldn’t be a guessing game. Facebook Cheat Sheet Understanding the correct dimensions to use for Facebook images, and how they will be displayed on mobile, can have a significant impact on your ability to generate engagement on the social platform. TechWyse created this infographic for marketers, designers, and social media professionals, to quickly learn the dimensions for every type of image on Facebook. The Facebook Cheat Read more [...]

10 Rules for Effective Facebook Marketing

10 Rules for Effective Facebook Marketing
In the 12 years since Facebook started in a Harvard dorm room, there have been significant changes to the world’s biggest and best-loved social network. Not only is it home to an official user count of over a billion, but it’s also seen plenty of policy shifts over the years. In their quest to balance advertising earnings with a quality user experience, they’ve stiffened policies on advertising, spam, and overly salesy posts.  They've also given users the ability to block things that Read more [...]

[Infographic] How Millennials Digest Social Media and News on Smartphones

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A few years ago, the main way to stay up to date with what was happening in the world was to watch the news or buy a newspaper. In today’s society, neither of these are the most common way that people find out the news. Millennials Use their Smartphones Millennials most popular source of news is the social media site Facebook. Of 20,000+ millennials, 69 percent use Facebook to browse local news. Following this, the next common sources are news sites  followed by news apps. Instagram and Read more [...]

20 Ways To Do Local Social Media Marketing on a Budget [Infographic]

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Inspired by my friend Christian Karasiewicz at Social Chefs blog post “20 Ways to Do Local Social Media on a Budget” I created this infographic to illustrate his points. Create Contests for Followers Give followers a way to engage with a brand. They'll be personally invested in winning and this will create repeat visitors. While any contest will bring some level of engagement, giving away bigger prizes, or making it simple for followers to participate, can help expand a business' online Read more [...]

Seven Vital Components of Lead Generation [Infographic]

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Lead generation is the most important action our website should be doing for us. Thanks to our friends over at MarketingProfs for this great infographic on the seven vital Components of Lead Generation. Do you work hard to generate quality leads and turn prospects into paying clients? Here are some helpful tips to convert more leads to sales. Components of Lead Generation Resolve to find quality sources:  Do the businesses on the targeted list have a need that the company can provide a Read more [...]