Tag Archives: social media marketing

Inbound Marketing Infographic: A Guide to Inbound Marketing

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Inbound-Marketing-Infographic--A-Guide-to-Inbound-Marketing-315For an online marketing strategy to be successful a company has to attract the attention of internet users. Inbound marketing refers to the ability to bring interested customers to a company’s website or online storefront. Two of the most successful methods of drawing in potential customers is through social media and blogging.

Social Media

Has become a very valuable tool in consumer outreach. By engaging in the various social media platforms companies can promote their products, share important news, show off interesting pictures, and connect with visitors. With 72% of internet users making use of social media a strong social media presence is highly valuable. In addition to news sharing and promotion, a company can also engage with customers directly offering advice, answering questions, and solving problems. This helps further improve company-client relationships and can bring in more customers.

Blogging

Covers a wide range of different topics a company can write about. Blogging can increase customer leads by 97% and increases positive ROI by nearly 13 times. What makes blogging particularly effective is it allows a company to establish themselves as industry experts. By writing articles about industry news, advancements, product releases, general advice, and opinion columns a company can show customers why they should do business with them. Blogs are also effective in building consumer trust.

Thanks to our friends at sevenatoms.com for this interesting infographic on inbound marketing!


A Small Business Guide to Facebook Insights [Infographic]

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For small business owners like you, Facebook Insights is a powerful tool for tracking user interaction on fan pages. It offers statistics on likes, views, reach, and actions on the page. It also helps you track posts, fans, and messages — all in one easy-to-use interface. Planning out a successful strategy for social media marketing has become more streamlined and convenient.

But first, let’s cover likes, the lifeblood of Facebook and one of the best ways to measure the success of the posts on your page. On Insights, you’ll see the total page likes as of today, how the number changed over the last month, and the net likes (gained likes minus unlikes).

To review the data for other times, you can select a date or range of dates. You can also see where your page likes happened — on your page, from page suggestions, or through search, and whether a mobile device or desktop computer was used.

Next is post reach. You want to know if your content is reaching a wide audience, and Insights lets you do so by showing how many people have seen your posts, including people who are not fans of your page. You’ll also get a chart showing when people have recommended your page in posts and comments.

Insights are where you’ll get a lot of relevant data, so better maximize it now!

Thanks, ImpactBND.com for this impactful infographic.

Facebook-Insights-Infographic_01

 

Best Days to Post on Facebook [Infographic]

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Best-Days-to-Post-on-Facebook-Infographic-315

The question “When is the best time to post on Facebook” is one many digital marketers continue to grapple with even today. Is it Mondays? Tuesdays? Saturdays? What about the time of the day? Should you post in the morning as soon as you arrive in the office? Do you wait until noon when your target audience is taking a lunch break? Or, do you publish your posts later in the day when everyone is back from work?

Well, it all depends on your industry. Here is how to proceed.

Facebook Posting: Best Days and Times by Industry

  • For advertising & consulting, posts published on weekends draw the most engagement. The same applies for automotive, entertainment, finance, travel & leisure, sports, publishing, and nonprofit industries.
  • For consumer packaged goods and food & beverage industries, weekends will again bring you the highest open rates. But, Wednesdays and Fridays are also good days to post.
  • As for clothing and fashion, Thursday is the best day to publish your posts. Posts published on Thursday in this industry receive on average 13% higher open rates.
    If you’re in technology and general retail, Mondays experience the highest open rates.
  • Finally, businesses in health & beauty and telecommunications should look to Sundays and Mondays.

Concerning the time of day, posts published between 8 pm and 7 am receive 14% higher interaction compared to those published between 8 am and 7 pm.

Thanks to LinchpinSEO for this helpful infographic.

How to Use Instagram Stories to Drive Web Leads

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How-to-Use-Instagram-Stories-to-Drive-Web-Leads-315

A fun and innovative way to drive traffic to your website is Instagram Stories. First introduced in 2016, what makes Instagram Stories unique is that the videos and pictures disappear after 24 hours.

Appearing at the very top of an Instagram account stories are highlighted to drive viewership. Unlike the majority of internet content, these posts aren’t meant to last forever and make a unique marketing tool.

Why Use Instagram Stories To Generate Leads?

Many companies already use Instagram as part of their larger online marketing strategy. With some companies posting over a dozen stories per month it’s clear that many marketing professionals see the value in Instagram stories. Here are three reasons why.

  • Versatility
    Unlike some other image sharing platforms, Instagram has a lot of options. Users can add stickers, draw on their pictures, add text, and add links. Be sure to add links as that can drive users directly to a website.
  • A Good Hook
    Lead conversion requires reader interest. Instagram Stories draw high interest due to their visual content and temporary nature. People like reading them and don’t just close the post and go on to something else.
  • A Growing Platform
    A higher visitor count is a good thing. Instagram is a fast-growing platform with a lot of visitors. Snapchat has seen a decrease in its daily users while Instagram continues to grow. A key part of any good marketing campaign is going where the viewers are.

Lead Generation

Instagram is a versatile platform with a lot of different ways to drive leads, pull in viewers, and generate interest. Here are some of the most useful methods.

Direct Links

While a simple concept, direct links are one of the most important parts of online marketing. If you want customers to find you they have to know where to go once you have their attention.

Now on Instagram, there are a few rules to adding links; you need a business account and at least 10,000 followers. Once a company account meets these requirements it’s all a matter of placing an easy to see call to action to tell customers to swipe up to activate the link.

Also, always make sure the photos tie into the linked webpage’s imagery and content. This consistency helps drive your leads by building around a common idea or theme.

Tags

When first starting out a smaller business is not going to have 10,000 followers. So without direct links (at first), you have to be innovative in your thinking. Tag yourself in your own posts. By adding your own username a clickable link is added that goes to a profile.

A profile is a marketing tool in its own right to add professional website links, email, and a phone number. A well-written profile will drive leads on its own and makes it easy for customers to contact you.

Instagram Stories Highlights

Are a permanent collection of your best stories. These are prominently displayed and easy for visitors to find. Consider grouping your most recent posts, seasonal groupings, promotions, discounts, or those moments telling visitors what you’re all about. Some images and moments are too good not to remember and share with others.

Influencers

An influencer is someone with a large audience that is responsive to their posts. It doesn’t matter why their famous just that they are and in turn, they have a large audience that listens to what they say.

By having your posts shared by an influencer whose audience matches your target market a lot of leads can be generated. Consider a paid partnership as Instagram recently added this option.

Instagram Ads

Like many other platforms, Instagram has ad space for sale. Introduced in March 2017 these ads can drive traffic, views, installation of mobile apps, and increase conversions.

Ads can serve as direct website links adding another lead driver. Creativity is key as customers judge ads sternly and convincing them to click the ad link is the most important part.

Getting Started

These tips should be implemented into your Instagram marketing approach if possible. Remember you don’t have to start all at once and building a successful marketing approach takes time.

You’ll see positive results and more leads but don’t be afraid to take a measured step by step approach. Careful planning will pay off in the long term.

How to Grow Leads with Facebook Offers

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How to Grow Leads with Facebook Offers-315

Discount offers are hard to resist, especially if it’s a product you’re excited about. And who doesn’t love sharing a hot deal with friends and family? That’s what makes Facebook Offers the perfect tool for lead generation.

How Do Facebook Offers Work?

Facebook Offers appear in the timelines of your target audience. When a user sees an offer they like, they click through for more information. If they like what they see, they redeem the Offer, save it for later or share it with their friends.

Facebook Offers can be redeemed using an online code or QR code at your local place of business, whatever suits your specific needs. I would suggest giving them both options to increase the chances of redemption.

If you’re concerned about ROI, consider all of the benefits this small-budget advertisement will provide.

Facebook Offers Expand Reach

If you’re waiting for Facebook users to find your business page organically, you’re going to be waiting a while. But with Facebook Offers, you can take a proactive approach to lead generation. And it’s less intrusive than other forms of Facebook advertising because you’re offering your audience something of value — a promotional discount!

Facebook Helps Keep Offers Top of Mind

Have you ever cut a coupon and forgot to use it? I know I have. But with Facebook Offers, users receive notifications reminding them to use their discount before the Offer expires. If the user allows location-based notifications, they’ll also receive a reminder whenever they’re in the vicinity of your business.

Facebook Offers Generate Word of Mouth

Even with limited ad distribution, anyone in your target audience can share your offer. Word-of-mouth advertising helps expand your reach beyond your target audience and raise brand awareness.

Online Sales Will Increase

Advertising on Facebook gives you immediate access to the largest social media audience in existence. Prospects are already scrolling through their news feeds, so when they see an offer they want, all they have to do is click through. Just like that, you have a new customer!

You Control Your Budget

You can start an Offer campaign for as little as $5, but how much you spend is totally up to you. That said, I’d recommend a minimal investment to start. This will allow you to experiment with the system and see if Offers are a viable advertising option for your business.

Offer Creation Is Simple

Creating Facebook Ads isn’t as hard as you might think. Facebook Offers can be created:

  • Directly from your page: Just click the “Create Offer” option at the top of your timeline.
  • From Ad Manager or Power Editor: Click through the “Create an Offer” link on the Ad Page or Power Editor for a comprehensive guide to creating an Offer.
  • From the Ad Manager App: Place an ad from your mobile device.
  • By boosting posts: Turn an existing post into an offer by clicking the “Boost Post” option and selecting the Offer format.

You Can Track Your Results

See which Offers resonate with your audience by tracking campaign results in the “Promotions” section of your Insights Page. Knowing what works and what doesn’t will help you create more effective Offers moving forward.

Tips for Creating Irresistible Offers

Make the deal worthwhile: 50 percent off is better than 10 percent off!
Make it eye-catching: Use high-quality photos and keep your message simple enough to understand at a glance.
Create a sense of urgency: Limited-time offers inspire prospects to act now for fear of missing out.

If you have questions about how to get started with Facebook Ads, don’t hesitate to ask. I’m happy to help!