Tag Archives: social media marketing

[Infographic] Social Media Statistics Marketers Need to Know in 2020

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Businesses that use social media platforms for their marketing strategies are always keen on trending social media statistics. A look at these findings helps you update your current marketing strategies. Social media marketing can go through dramatic changes in the blink of an eye. Therefore, it is important to be on the lookout for where your audiences are turning to. As well, how to best connect with them. The following are some of the top social media marketing statistics in 2020.

Global Social Media Marketing Statistics

Social media marketing is fast-paced, making it difficult to tell between what is hype and what is valid. Here are some of the general statistics :

  • Social media had a following of over 3.5 billion users across the world in 2019. This figure represents almost half of the world’s total population.
  • The average person uses over 9 different social media networks and takes about 2 hours on social media.
  • A majority of social media users access social networks through mobile devices such as smartphones.
  • Instagram stories have gained increasing popularity as Facebook and Instagram continue to dominate the social media space.

Most Popular Social Networks

In the second quarter of 2019, Facebook came out as the largest social media platform having a staggering 2.41 billion active monthly users. Additionally, YouTube and WhatsApp followed closely behind Facebook with 2 billion and 1.6 billion users, respectively.

Wrapping It Up

For any business to succeed in its marketing, social media should be part of their marketing strategy. Hence, the key to effectively implementing social media into your marketing campaign is to remain updated with current consumer trends. Reviewing social media statistics is a good way of remaining on top of your social media marketing campaign. The following are some of the most revealing social media statistics to follow in 2020.

Thanks to StatusBrew for this eye-opening infographic.

 

Influencer Marketing: 6 Types of Influencers

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Influencer-Marketing--6-Types-of-Influencers-700Social media influencers have become a very important part of online marketing and consumer outreach. With audiences often numbering in the six figures and beyond powerful social media influences can drive a large amount of traffic to a company’s website. However, not all social media influencers are the same. Furthermore, a company can’t expect each influencers’ audience to react in the same way. Here is a brief profile of two types of influencers a company may encounter.

The Expert

The Expert favors both video and written content where they can go into detail about their favorite topic. They use of personal expertise and in many cases industry connections to create material that backed by facts and details. They’re considered respectable by their fans and noted as experts in their area of interest. Experts focus on a variety of topics from lifestyle to technology. No matter the topic they’ll approach it with a transparency of facts. As well as a focus on various material items, be it cars, cell phones, or fashion.

The Entertainer

An entertainer favors videos and pictures on their platform. Entertainers are there to entertain with a focus on personal daily activities. Thus their topics typically include pop culture, their personal lives, video games, personal views, and entertainment. As well as other trends as common sources of content. Very individualistic and funny types Entertainers often inspire very loyal fanbases.

Check out this infographic from tobbesocial.de to learn about the different types of influencers.

 

Inbound Marketing Infographic: A Guide to Inbound Marketing

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Inbound-Marketing-Infographic--A-Guide-to-Inbound-Marketing-315For an online marketing strategy to be successful a company has to attract the attention of internet users. Inbound marketing refers to the ability to bring interested customers to a company’s website or online storefront. Two of the most successful methods of drawing in potential customers is through social media and blogging.

Social Media

Has become a very valuable tool in consumer outreach. By engaging in the various social media platforms companies can promote their products, share important news, show off interesting pictures, and connect with visitors. With 72% of internet users making use of social media a strong social media presence is highly valuable. In addition to news sharing and promotion, a company can also engage with customers directly offering advice, answering questions, and solving problems. This helps further improve company-client relationships and can bring in more customers.

Blogging

Covers a wide range of different topics a company can write about. Blogging can increase customer leads by 97% and increases positive ROI by nearly 13 times. What makes blogging particularly effective is it allows a company to establish themselves as industry experts. By writing articles about industry news, advancements, product releases, general advice, and opinion columns a company can show customers why they should do business with them. Blogs are also effective in building consumer trust.

Thanks to our friends at sevenatoms.com for this interesting infographic on inbound marketing!


A Small Business Guide to Facebook Insights [Infographic]

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For small business owners like you, Facebook Insights is a powerful tool for tracking user interaction on fan pages. It offers statistics on likes, views, reach, and actions on the page. It also helps you track posts, fans, and messages — all in one easy-to-use interface. Planning out a successful strategy for social media marketing has become more streamlined and convenient.

But first, let’s cover likes, the lifeblood of Facebook and one of the best ways to measure the success of the posts on your page. On Insights, you’ll see the total page likes as of today, how the number changed over the last month, and the net likes (gained likes minus unlikes).

To review the data for other times, you can select a date or range of dates. You can also see where your page likes happened — on your page, from page suggestions, or through search, and whether a mobile device or desktop computer was used.

Next is post reach. You want to know if your content is reaching a wide audience, and Insights lets you do so by showing how many people have seen your posts, including people who are not fans of your page. You’ll also get a chart showing when people have recommended your page in posts and comments.

Insights are where you’ll get a lot of relevant data, so better maximize it now!

Thanks, ImpactBND.com for this impactful infographic.

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Best Days to Post on Facebook [Infographic]

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The question “When is the best time to post on Facebook” is one many digital marketers continue to grapple with even today. Is it Mondays? Tuesdays? Saturdays? What about the time of the day? Should you post in the morning as soon as you arrive in the office? Do you wait until noon when your target audience is taking a lunch break? Or, do you publish your posts later in the day when everyone is back from work?

Well, it all depends on your industry. Here is how to proceed.

Facebook Posting: Best Days and Times by Industry

  • For advertising & consulting, posts published on weekends draw the most engagement. The same applies for automotive, entertainment, finance, travel & leisure, sports, publishing, and nonprofit industries.
  • For consumer packaged goods and food & beverage industries, weekends will again bring you the highest open rates. But, Wednesdays and Fridays are also good days to post.
  • As for clothing and fashion, Thursday is the best day to publish your posts. Posts published on Thursday in this industry receive on average 13% higher open rates.
    If you’re in technology and general retail, Mondays experience the highest open rates.
  • Finally, businesses in health & beauty and telecommunications should look to Sundays and Mondays.

Concerning the time of day, posts published between 8 pm and 7 am receive 14% higher interaction compared to those published between 8 am and 7 pm.

Thanks to LinchpinSEO for this helpful infographic.