Tag Archives: social media marketing

How to Use Instagram Stories to Drive Web Leads

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A fun and innovative way to drive traffic to your website is Instagram Stories. First introduced in 2016, what makes Instagram Stories unique is that the videos and pictures disappear after 24 hours.

Appearing at the very top of an Instagram account stories are highlighted to drive viewership. Unlike the majority of internet content, these posts aren’t meant to last forever and make a unique marketing tool.

Why Use Instagram Stories To Generate Leads?

Many companies already use Instagram as part of their larger online marketing strategy. With some companies posting over a dozen stories per month it’s clear that many marketing professionals see the value in Instagram stories. Here are three reasons why.

  • Versatility
    Unlike some other image sharing platforms, Instagram has a lot of options. Users can add stickers, draw on their pictures, add text, and add links. Be sure to add links as that can drive users directly to a website.
  • A Good Hook
    Lead conversion requires reader interest. Instagram Stories draw high interest due to their visual content and temporary nature. People like reading them and don’t just close the post and go on to something else.
  • A Growing Platform
    A higher visitor count is a good thing. Instagram is a fast-growing platform with a lot of visitors. Snapchat has seen a decrease in its daily users while Instagram continues to grow. A key part of any good marketing campaign is going where the viewers are.

Lead Generation

Instagram is a versatile platform with a lot of different ways to drive leads, pull in viewers, and generate interest. Here are some of the most useful methods.

Direct Links

While a simple concept, direct links are one of the most important parts of online marketing. If you want customers to find you they have to know where to go once you have their attention.

Now on Instagram, there are a few rules to adding links; you need a business account and at least 10,000 followers. Once a company account meets these requirements it’s all a matter of placing an easy to see call to action to tell customers to swipe up to activate the link.

Also, always make sure the photos tie into the linked webpage’s imagery and content. This consistency helps drive your leads by building around a common idea or theme.

Tags

When first starting out a smaller business is not going to have 10,000 followers. So without direct links (at first), you have to be innovative in your thinking. Tag yourself in your own posts. By adding your own username a clickable link is added that goes to a profile.

A profile is a marketing tool in its own right to add professional website links, email, and a phone number. A well-written profile will drive leads on its own and makes it easy for customers to contact you.

Instagram Stories Highlights

Are a permanent collection of your best stories. These are prominently displayed and easy for visitors to find. Consider grouping your most recent posts, seasonal groupings, promotions, discounts, or those moments telling visitors what you’re all about. Some images and moments are too good not to remember and share with others.

Influencers

An influencer is someone with a large audience that is responsive to their posts. It doesn’t matter why their famous just that they are and in turn, they have a large audience that listens to what they say.

By having your posts shared by an influencer whose audience matches your target market a lot of leads can be generated. Consider a paid partnership as Instagram recently added this option.

Instagram Ads

Like many other platforms, Instagram has ad space for sale. Introduced in March 2017 these ads can drive traffic, views, installation of mobile apps, and increase conversions.

Ads can serve as direct website links adding another lead driver. Creativity is key as customers judge ads sternly and convincing them to click the ad link is the most important part.

Getting Started

These tips should be implemented into your Instagram marketing approach if possible. Remember you don’t have to start all at once and building a successful marketing approach takes time.

You’ll see positive results and more leads but don’t be afraid to take a measured step by step approach. Careful planning will pay off in the long term.

How to Grow Leads with Facebook Offers

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How to Grow Leads with Facebook Offers-315

Discount offers are hard to resist, especially if it’s a product you’re excited about. And who doesn’t love sharing a hot deal with friends and family? That’s what makes Facebook Offers the perfect tool for lead generation.

How Do Facebook Offers Work?

Facebook Offers appear in the timelines of your target audience. When a user sees an offer they like, they click through for more information. If they like what they see, they redeem the Offer, save it for later or share it with their friends.

Facebook Offers can be redeemed using an online code or QR code at your local place of business, whatever suits your specific needs. I would suggest giving them both options to increase the chances of redemption.

If you’re concerned about ROI, consider all of the benefits this small-budget advertisement will provide.

Facebook Offers Expand Reach

If you’re waiting for Facebook users to find your business page organically, you’re going to be waiting a while. But with Facebook Offers, you can take a proactive approach to lead generation. And it’s less intrusive than other forms of Facebook advertising because you’re offering your audience something of value — a promotional discount!

Facebook Helps Keep Offers Top of Mind

Have you ever cut a coupon and forgot to use it? I know I have. But with Facebook Offers, users receive notifications reminding them to use their discount before the Offer expires. If the user allows location-based notifications, they’ll also receive a reminder whenever they’re in the vicinity of your business.

Facebook Offers Generate Word of Mouth

Even with limited ad distribution, anyone in your target audience can share your offer. Word-of-mouth advertising helps expand your reach beyond your target audience and raise brand awareness.

Online Sales Will Increase

Advertising on Facebook gives you immediate access to the largest social media audience in existence. Prospects are already scrolling through their news feeds, so when they see an offer they want, all they have to do is click through. Just like that, you have a new customer!

You Control Your Budget

You can start an Offer campaign for as little as $5, but how much you spend is totally up to you. That said, I’d recommend a minimal investment to start. This will allow you to experiment with the system and see if Offers are a viable advertising option for your business.

Offer Creation Is Simple

Creating Facebook Ads isn’t as hard as you might think. Facebook Offers can be created:

  • Directly from your page: Just click the “Create Offer” option at the top of your timeline.
  • From Ad Manager or Power Editor: Click through the “Create an Offer” link on the Ad Page or Power Editor for a comprehensive guide to creating an Offer.
  • From the Ad Manager App: Place an ad from your mobile device.
  • By boosting posts: Turn an existing post into an offer by clicking the “Boost Post” option and selecting the Offer format.

You Can Track Your Results

See which Offers resonate with your audience by tracking campaign results in the “Promotions” section of your Insights Page. Knowing what works and what doesn’t will help you create more effective Offers moving forward.

Tips for Creating Irresistible Offers

Make the deal worthwhile: 50 percent off is better than 10 percent off!
Make it eye-catching: Use high-quality photos and keep your message simple enough to understand at a glance.
Create a sense of urgency: Limited-time offers inspire prospects to act now for fear of missing out.

If you have questions about how to get started with Facebook Ads, don’t hesitate to ask. I’m happy to help!

A Guide to Instagram Stories [Infographic]

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A-Guide-to-Instagram-Stories--Infographic-315Instagram Stories is a quick and easy way to share content. Unlike the classic Instagram grid for which you have to consider what to curate and how to sustain a theme, Stories allow you to be more spontaneous. This infographic is a nice guide to Instagram Stories for business.

Given that, here’s how you can use Stories to your advantage:

Be prepared

You can upload photos or videos that are 24 hours old at most. Because of this constraint, make a plan of the story you want to tell, especially if it will stretch across several days.

Catch viewers

Weekdays from 7-9 pm are the best times to post because it’s when user engagement levels are highest. Avoid the afternoon hump; people are either too busy or sleepy to check Instagram around that time.

Engage immediately

People leave uninteresting stories after only four seconds, so make those seconds count. Deliver your pitch or hook right from the start to sustain people’s attention spans.

Shoot vertically

Only 6% of smartphone users hold their devices horizontally. The remaining 94% go for vertical. Thus, your Stories should be best viewed vertically.

Use geotags

To catch local audiences, add a geotagged location to your Stories. This simple move can increase engagement by a whopping 79%.

These are just five things you can do to make the most out of Instagram Stories. Tune in for more!

Thanks to the folks at Headwaycapital.com for this helpful infographic.

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