Tag Archives: social media marketing

A Guide to Instagram Stories [Infographic]

Instagram Stories is a quick and easy way to share content. Unlike the classic Instagram grid for which you have to consider what to curate and how to sustain a theme, Stories allow you to be more spontaneous. This infographic is a nice guide to Instagram Stories for business. Given that, here's how you can use Stories to your advantage: Be prepared You can upload photos or videos that are 24 hours old at most. Because of this constraint, make a plan of the story you want to tell, especially Read more [...]

How to Use LinkedIn for Marketing [Infographic]

How to Use LinkedIn for Marketing [Infographic]
As the world's largest professional social network, LinkedIn is home to people who are looking to make meaningful business connections. It's a great platform on which you can do some serious marketing, especially if your posts stand out from the rest. Here's how to do just that: LinkedIn Sponsored Content Quality matters the most, and that's exactly what sponsored content delivers. Your post will be shared with your target audience only, resulting in more relevant leads. LinkedIn Sponsored Inmail Personalized Read more [...]

How to Market to Each Generation [Infographic]

How to Market to Each Generation - Infographic
From boomers to gen Z, everyone's on social media nowadays. So if you want to target a specific age bracket, you need to know what works for a generation and what doesn't: Millennials Millennials were born from 1977-1995. Ratings and reviews influence their decision to buy a product or use a service. Many of them are also on Facebook. The best approach for millennials is finding brand advocates to promote your business. It's a good way to establish trust, an important thing for this generation. Gen Read more [...]

Use a Content Calendar to Generate Leads

Use a Content Calendar to Generate Leads - 315
In 1996, Microsoft founder Bill Gates said that content is king. Fast forward to more than 20 years later, and what he said still rings true. But in the 90s, there wasn’t as much competition. You were good to go with a basic site with some text because that’s what all websites looked like then. But now content can be delivered in so many ways and on so many platforms. You need to have a clear plan with the following steps to ensure your content marketing is effective: Identify your target Read more [...]

[Infographic] Combine Email and Social Media Strategies

[Infographic] Combine Email and Social Media Strategies
Marketers make separate yet simultaneous campaigns for email and social media to cover all their bases. Why not combine both for a more effective and unified strategy? Here are a few ways to combine your email and social media strategies: Link to your social media pages in your emails. This will make it easy for your subscribers to connect with you. Use eye-catching social icons to make the invitation enticing. Encourage newsletter subscriptions. In your posts on social media, remind your followers Read more [...]

Instagram Facts You Should Know [Infographic]

Instagram Facts You Should Know
Acquired by social media giant Facebook back in 2012, Instagram is a mobile photography app that changed the way people share photos on social media. As of January 2017, Instagram has 150 million daily active users. Who is on Instagram? Instagram has more women than men, which explains all the posts on fashion, design, and beauty. As many as 31% of female internet users are active on Instagram and 21% of male internet users. 32% of Instagram users attended college. Where are they located? More Read more [...]

How to Integrate Facebook Ads with Lead Capture

Landing pages don't have a lot of content because they're not meant to attract target audiences -- they're meant to convert them. You have to direct visitors to your landing page if you want to capture leads and make conversions. Waiting for the landing page to rank on search engines isn't going to happen. Turn to Facebook Ads How will you direct visitors to your landing page? One of the most efficient is via Facebook Ads. With more than 1.86 billion monthly active users, Facebook is the world’s Read more [...]

Easy Ways to Boost Social Media Engagement [Infographic]

Easy Ways to Boost Social Media Engagement1
Social marketing success hinges on engagement. Take a few easy steps to boost social media engagement. Stay Trendy Following and posting about trends (current events, holidays, seasons) is a powerful and easy way to boost engagement. Throw in a trending hashtag into a post to get more eyes on it. If a hashtag or trend doesn't fit with the brand, don't attempt to force it. Ask Ask followers directly to like and share. Including a simple "Share this" or "Retweet this" will encourage people Read more [...]