Tag Archives: social media marketing

Instagram Facts You Should Know [Infographic]

Instagram Facts You Should Know
Acquired by social media giant Facebook back in 2012, Instagram is a mobile photography app that changed the way people share photos on social media. As of January 2017, Instagram has 150 million daily active users. Who is on Instagram? Instagram has more women than men, which explains all the posts on fashion, design, and beauty. As many as 31% of female internet users are active on Instagram and 21% of male internet users. 32% of Instagram users attended college. Where are they located? More Read more [...]

How to Integrate Facebook Ads with Lead Capture

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Landing pages don't have a lot of content because they're not meant to attract target audiences -- they're meant to convert them. You have to direct visitors to your landing page if you want to capture leads and make conversions. Waiting for the landing page to rank on search engines isn't going to happen. Turn to Facebook Ads How will you direct visitors to your landing page? One of the most efficient is via Facebook Ads. With more than 1.86 billion monthly active users, Facebook is the world’s Read more [...]

Easy Ways to Boost Social Media Engagement [Infographic]

Easy Ways to Boost Social Media Engagement1
Social marketing success hinges on engagement. Take a few easy steps to boost social media engagement. Stay Trendy Following and posting about trends (current events, holidays, seasons) is a powerful and easy way to boost engagement. Throw in a trending hashtag into a post to get more eyes on it. If a hashtag or trend doesn't fit with the brand, don't attempt to force it. Ask Ask followers directly to like and share. Including a simple "Share this" or "Retweet this" will encourage people Read more [...]

The Business of Mother’s Day [Infographic]

[Infographic] The Business of Mother’s Day
On Mother’s Day, people are more than willing to spend on gifts to show their love not only for their own mothers, but also the other mothers they know like stepmoms, wives, sisters, aunts, etc. Thus, businesses shouldn't let Mother's Day pass by without a plan. It's not only a great day to honor mothers, but also a great day for boosting sales. The numbers already speak for themselves: Spending for gifts peaked at $21.2B in 2015, a giant leap from $11.5B in 2005. Online consumers spend Read more [...]

How to Use Facebook Live Video to Drive Leads to Your Website

How to Use Facebook Live Video to Drive Leads to Your Website - 315
Facebook wants you to take advantage of the benefits of making videos with Facebook Video. You have the choice of creating live videos or using pre-recorded videos. Factors To Consider When Making a Video Anyone can make a video. But, if you want a video that people want to watch, one that excites and interests your viewers, there are a few things you'll want to consider. Engaging Your Audience If you get nervous in front of a camera, you might want to get someone to do your videos. Your audience Read more [...]

[Infographic] Best Practices for Email Subject Lines

[Infographic] Best Practices for Email Subject Lines
Your email subject lines determine whether or not your message will be read. To make sure it does get read, follow these tips when writing your subject: Be concise It should take only a quick glance for people to grasp your subject; otherwise, they might ignore your message. Also, a long subject doesn't get fully displayed in the inbox list, so it fails to make an impact on first read. Give details It sounds contradictory, being specific while keeping it concise. But if the 140-word character Read more [...]

The Ultimate Guide to Micro-Influencers [Gifographic]

The Ultimate Guide to Micro-Influencers [Gifographic]
You’ve heard of influencer marketing, and what it can do for your business. But did you know that working with micro-influencers can help your brand get the most bang for your marketing buck? Working with other types of influencers can also be a cost-effective marketing strategy that delivers high ROI. But micro-influencers provide a unique set of benefits that other influencers cannot. Specifically,  a higher degree of engagement and authenticity. Therefore, micro-influencers are quickly becoming Read more [...]

How to Improve Sales Leads on Mobile Devices [Infographic]

How to Improve Sales Leads on Mobile Devices
With Google’s 'mobile first' initiative, now is the best time to improve sales leads on mobile. Here are a few tips to get you on the right track: Redesign your site to be mobile-friendly. It should display properly on smaller screens. Remove the clutter, make buttons clickable, shorten long titles and sentences, and create visual content to enhance text. Aim for faster load times. People use their devices on the go, they won't have the patience for websites that take forever Read more [...]

Facebook Ad Targeting Options [Infographic]

Facebook Ad Targeting Options
Facebook allows you to target your ads specifically to the audiences you want to reach. There are a lot of options to choose from to build your ideal demographic. This infographic will help you understand and narrow down Facebook ad targeting options. Demographics By determining what groups users belong to, you can your target ads. Examples: What's going on in their personal lives? - Birthdays, new jobs, newly engaged, just married, having a baby What kind of house do they live in? -  Condo, Read more [...]