Tag Archives: improving customer experience

[Infographic] Email Personalization – Get Beyond the obvious


Infographic-Email-Personalization-How-to-go-beyond-the-obviousThe digital age is characterized by new modes of communication popping up every day. Some communication platforms have reached their optimum and collapsed, some are growing up with greater momentum. However, one communication platform has remained strong for ages and it’s still going strong – and that is email communication.

Email communication is really popular and an individual person likely receives tens of emails per day. With this, one has no choice, but to ensure that his/her email is able to stand out in the recipients’ inbox. The following is how to go beyond the obvious.

Email list segmentation

A popular way to segment your email list is email personalization. Coming up with different segmented lists helps one to come up with dynamic content for every target audience. Getting relevant data on your subscribers through signup forms is one of the best ways of collecting data.

Individualized email messaging

Through this, the subscribers are able to get a connection with the sender. This goes beyond just including the name of the recipient – one needs to come up with an engaging content relatable to the consumer’s needs. For instance, you can send product-focused content relating to specific email lists, or personalized videos and images. As well as, come up with creative content based on the consumer’s needs.

Email personalization is an integral part of every successful marketing campaign. Customers want to feel valued and listed. Though this campaign may seem challenging, making use of prudent tools will make the whole process easier.

Thanks to the great people over at Email Uplers for this informative infographic.

Content Intelligence: How Can it Empower My Business? [Infographic]


Content-Intelligence--How-Can-it-Empower-My-Business-315-1In 1996, Bill Gates wrote, “Content is king”. More than 20 years later, that motto still holds true. Content may have evolved, but it remains to be the most important ingredient of online marketing — so important that content intelligence (CI) came into being.

CI refers to technology that analyzes content and transforms gathered data to practical insights meant to improve content strategy. Therefore, thanks to CI, content is no longer just a means to rank in search engine result pages; it’s also a way to attract and sustain the attention of your target audience.

CI helps you Achieve Several Goals

Producing relevant content

CI looks at past data to determine the content that best appeals to the audiences you want.

Distributing content

CI identifies the locations where specific marketing campaigns will leave the strongest impact.

Improving content

CI highlights areas for growth in order to increase favorable results.

Figuring it all out

CI answers the pressing questions on why a certain piece of content succeeds or fails to engage.

Keeping up with the competition

CI gives you an edge over competitors by ensuring your marketing strategies are effective.

If you’re serious about content marketing, you better get serious about CI. It’s a powerful tool in your digital marketing arsenal.

Many thanks to Spiralytics.com for this

Choose the Right Customer Service App [Infographic]


Choose-the-Right-Customer-Service-App--315You know this to be true, no matter if you sell tools or tech. Customer service can make or break your business and can do it more quickly than ever before. How many of us have stories we’ve heard of bad customer service experiences that have gone viral, ruining or cementing a company’s reputation and perhaps future?

Customer Service

Customer service rules, and if you don’t have a culture that encourages good customer service and don’t make time to constantly analyze and improve your customer service, you’ll be in trouble. That means empowering not only the department that deals with customers every day but also every other department to make those critical customer interactions better, every time.

That doesn’t mean, of course, that you and your team won’t screw up from time to time. You will screw up. The difference between you and someone else is whether you screw up and then fix it, and how quickly you fix it.

Customer Relationship Management (CRM)

One tool that didn’t use to exist to help manage customer interactions is, of course, customer relationship management (CRM) platforms. And now, too, there are CRM apps. These apps have really changed the nature of customer service, helping you to instantly deflate problems and answer questions. If you find the right one to use, you are also instituting another level in your customer service management department, helping inspire thankfulness and then in turn loyalty.

But choose the wrong app and you’re likely to be in a pickle, because it won’t work for you and it won’t work for your customers, either. And that can lead to even more problems. This app should fit into the overall structure of your customer service approach, working with a call center and digital solutions, among other items. So what does that look like? This graphic helps explain it.

Thanks, Salesforce for this informative infographic.

9 Ways to Make Your Customers Happy



When making a purchase, people want to get more than a product or service. They want experience and a great one at that. Thus, it’s important to focus on making your customers happy.

Remember, happy customers make loyal customers. Fortunately, there are practical ways to achieve customer satisfaction. Here are a few examples:

1) Deliver on your promises

When you say you’ll do something, then do it within the expected time frame. Unmet expectations lead to disappointment, and that’s not something you want customers to feel about your brand.

To avoid letting people down, stick to realistic commitments. There’s no point in luring people in with grandiose promises only to break them later on.

2) Hold yourself accountable

Behind brands are people, and people make mistakes. But it’s how you handle them that makes a world of difference. If you commit a mistake, own up to it and do your best to rectify it.

Doing the opposite — running away from the problem, acting defensively, or denying everything — will make customers less forgiving.

3) Involve your customers

Feedback from your customers is valuable, so ask for what they want to see more from your brand, when they expect these changes to take effect, and how else you can improve your customer service.

Once you’ve applied your suggestions, don’t forget to let your customers know right away.

Thanks to our friends at Headway Capital for this great infographic on ways to provide stellar customer service.

5 Excellent Ways to Improve your Conversion Rate in 2018

5 Excellent Ways to Improve Conversion Rate in 2018-315

5 Excellent Ways to Improve Conversion Rate in 2018-315

As 2018 is already started, it is time to draw plans to grow your business in 2018. And you need new Conversion Rate Optimization Techniques (CRO) for that.

What worked last year may not serve you this year. As Frida Kahlo, the Mexican painter puts it, “Nothing is absolute. Everything changes, everything moves, everything revolves, everything flies and goes away.”

Staying abreast of the times is inevitable. Lest your conversion rate graph will start going north and soon your business will be out of business.

Scary, isn’t it?

Hold your worries. Here is a collection of 5 spectacular tips that will boost your conversion rates in 2018 and beyond.

Be informed beforehand that, even this too shall change. Perhaps in 3 months or 6 months or maybe by 2019. But, for now, they seem to be the trend that will become mainstream in 2018.

#1 Deliver a hyper-personalized shopping experience

Do you know why some shops stand out while the rest struggle to win attention? Personalization is the key they use to stand out from the crowd.

And in the eCommerce industry where 99.99% of the customers do not meet and greet their sellers face to face, personalization is everything. Your online store needs to deliver a personalized experience on all corners.

Accenture’s Pulse Check Study proves that with statistical facts.

  • 56% of consumers more likely to shop at a retailer in-store or online that recognizes them by name
  • 65% of consumers more likely to shop at a retailer in-store or online that knows their purchase history
  • 58% of consumers more likely to buy when a retailer recommends options for them based on their past purchases or preferences
  • 65% of consumers more likely to shop at a retailer in-store or online that sends them relevant and personalized promotions

#2 Help customers reach their choices quicker

People shop online because it is more convenient than shopping at a brick and mortar store. There is no time wasted in traveling to the store, checking out many stores and their limited choices before making a final choice.

Online shopping makes it easy to see all choices in a single window. However, even in online shopping customers get doubtful and curious about the quality of the products they are buying. Doubts about the size, return policy, online payment, shipping and much more make them wary of completing the order. Some customers might even decide to give up on the purchase total.

Your online store can prevent such cart abandonment by helping customers reach their choices quickly. If you can set up an FAQ page for the whole page, or each product if needed, you can save the trouble for customers. And, informed customers quickly convert into paid customers.

In fact, the millennial generation prefers to chat with Artificial Intelligence chatbots to save money, time and effort during while online shopping.

#3 Wide-spread display of User-Generated Content

User-generated content (UGC) comes in the form of customer posted images of the delivery packet, unboxing the product, using the product, first-hand user reviews and so on. While they might seem amateurish in nature, these content go a long way in cementing trust in customer minds.

They also serve another critical purpose, that is search engine optimization. UGC mostly comes with a mix of generic and targeted keywords related to the products. This helps the specific page get more search engine weight than the rest. Also, these reviews are largely user-generated and hence unique and plagiarism free. All of this helps rank the page higher for related search queries.

#4 Show social proof of acceptance

Demonstrating social proof like user ratings, reviews and number of customers who have bought this go a long way in making customers decide faster. It gives them an assurance that they are indeed making a safe decision that many others have already taken.
You can show social proof for your upselling or cross-selling offers in the form of:

  • Customer testimonials
  • Embedded tweets
  • Social sharing
  • Star ratings
  • User statistics
  • Press or social mentions, etc.

See how Amerisleep shows star ratings and count along with product title and price to demonstrate social proof.

5 Excellent Ways to Improve Conversion Rate in 2018-1

#5 Build trust and credibility

Great offers, free shipping, the largest collection of products, etc. help bring customers to the store. But, to make them pay money from their wallets, it is necessary to earn their trust and credibility. Especially in relation to secure processing of transactions, smooth return process, and refunds.

The need of the hour is tightened security measures for your online store that will keep your customers feel at peace when they flash their cards for checkout. To achieve that, you need an SSL certificate that can encrypt all information that is sent and received between your online store and its visitors. Also, you need to establish trust and transparency in the business process so that your brand image grows along with your business.

Closing In

Building an online store is half a battle. Turning it into a highly converting business store is something else. You need to do more than rolling out offers and discounts. You need to master several Conversion Rate Optimization techniques to upkeep the most important metric of your online store – Conversion Rate.

Come 2018, things will change for your online store. It is better to be prepared for what is coming than regret at increasing cart abandonment. These tips that we have outlined will help you improve and sustain your conversion rates in 2018 and beyond.

Focus on delivering a hyper-personalized shopping experience. Guide customers straight to their choices. Use user-generated content to show social proof of purchase. And finally, ensure you build trust and confidentiality through security measures.

All this should drive your conversion rates quicker than before. Have any more tips to drive conversions? Let us know in comments.