[Infographic] Emerging Trends in Email Marketing

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Email is the segment of digital marketing with the highest ROI per dollar spent. It’s the best way to get in front of your potential and current customers. Here are some trends to help you get more ROI from your email campaigns in 2019.

Respect for Privacy and Data Security a Must

Marketers are already aware of the stiff penalties that come with data privacy breaches. There will be even stricter control of personal information collected or shared by email in 2019. Thus, to avoid running into problems with the law, you must familiarize and strictly comply with the provisions of the General Data Protection Regulation (GDPR).

Targeted Automation the New Way To Grow Email Revenue

According to Litmus, email automation has the potential to grow your email revenues by a whopping 108.5%. However, the emails must be targeted. For example, use the data you collect on customers to determine what messages, subject lines, and sending times work best for each contact. More importantly, maintain and clean list.

Personalization Not Enough; Time To Go Hyper

If you already personalize your email messages, that’s a good start. However, in 2019, you’ll need to go one step further. To get the attention of digital consumers with shrinking attention spans on the increasingly-saturated internet, calling users by their first name won’t be enough. Therefore, you’ll have to learn to provide solutions to people who don’t know they need it.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.