Tag Archives: email marketing personalization

[Infographic] Email Personalization – Get Beyond the obvious

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Infographic-Email-Personalization-How-to-go-beyond-the-obviousThe digital age is characterized by new modes of communication popping up every day. Some communication platforms have reached their optimum and collapsed, some are growing up with greater momentum. However, one communication platform has remained strong for ages and it’s still going strong – and that is email communication.

Email communication is really popular and an individual person likely receives tens of emails per day. With this, one has no choice, but to ensure that his/her email is able to stand out in the recipients’ inbox. The following is how to go beyond the obvious.

Email list segmentation

A popular way to segment your email list is email personalization. Coming up with different segmented lists helps one to come up with dynamic content for every target audience. Getting relevant data on your subscribers through signup forms is one of the best ways of collecting data.

Individualized email messaging

Through this, the subscribers are able to get a connection with the sender. This goes beyond just including the name of the recipient – one needs to come up with an engaging content relatable to the consumer’s needs. For instance, you can send product-focused content relating to specific email lists, or personalized videos and images. As well as, come up with creative content based on the consumer’s needs.

Email personalization is an integral part of every successful marketing campaign. Customers want to feel valued and listed. Though this campaign may seem challenging, making use of prudent tools will make the whole process easier.

Thanks to the great people over at Email Monks for this informative infographic.

[Infographic] Amplifying Your Email Marketing With Personalization

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[Infographic]-Amplifying-Your-Email-Marketing-With-Personalization-700Email marketing is an effective way to nurture the leads that you’ve captured; however, if your leads don’t feel like you’re attempting to interact with them on a more personal level, they’re less likely to take an interest in your brand. Generic email promotion isn’t going to make them feel like you really care, after all. It’s why email personalization is so important.

Personalize your Emails

When it comes to personalizing your emails, you need to go well beyond just filling in the blank with the names of your leads. Addressing your leads by name helps, but consumers these days are smart enough to see past that. The following are a few more effective ways to personalize your emails:

  • Segment your leads based on demographics – Tailoring content for certain ages or genders allows you to target certain demographics more effectively.
  • Segment your leads based on location – This allows you to send more geo-based content as well as send out emails at times when your leads are most likely to see them.
  • Personalize content based on past behaviors – Take note of the products they’ve purchased in the past to tailor content to those purchasing behaviors.

Personalization can help to greatly improve your ability to nurture your leads through your email marketing efforts. Check out our infographic for more information on how personalization can improve your email marketing campaign.

Thanks to our friends at PostFunnel for this helpful infographic.

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