Email marketing will explode in 2021. That’s according to email marketing experts from 29 of the world’s largest organizations. Here are email marketing trends to watch for in 2021.
And, no, it’s not just about conversions and ROI. The all-important bottom-line metrics will grow too. However, we’re about to witness perhaps the biggest explosion of trends that could make email more important. As well as more relevant than ever before, driven mainly by the impacts of the coronavirus.
A lot! The experts cover every inch of the email marketing landscape, from email architecture to the rising popularity of dark mode, and email pivoting to augmented reality. In all these areas, we’re likely to witness several new trends and approaches.
For instance, Megan Le, Content Marketing Manager at Litmus, predicts that empathy will be a big thing in 2021. We’ve already seen the trend before, as marketers finally accept that sharing in the customer’s feelings is the best way to appeal to their hearts.
Customers will need that empathy even more in 2021, given the consequences of the Covid-19 pandemic on everyday life. Adjusting your tone to show that you care for the customer’s suffering, real or perceived, during the pandemic will be key to getting through the door.
Check out the rest of the predictions at Eplers Email to glean valuable tips to improve your email marketing campaigns over the next 12 months in the infographic below.
Source: 29 Email Experts on Email Marketing Trends to watch for in 2021
At least 3.9 billion people used email in 2019, with the number projected to pass 4.1 billion in 2020. It makes email one of the most popular means of communication and a must-have on your list of digital marketing strategies. Let’s look at a few common sense email marketing tips.
You’ll need to be strategic, though, given that nearly every marketer now uses email. If you send the same boring emails, there’s a high chance that your messages won’t be read. There’s also the possibility of your emails being sent to the spam folder.
Steps to Great Email Marketing
DMW Direct has come up with a seven-point checklist to help you generate maximum ROI from your campaign.
First off, you need a strong strategy. Many email marketers fail because of poor planning. To gain the most from email marketing, you need a plan. Outline the objectives of the campaign, define a clear path to meeting these objectives, identify ways to track and measure progress, and have the right team in place to spearhead the campaign.
Additionally, it’s paramount that you fully understand your audience. You can’t just send emails to anyone and expect good results. Instead, you must evaluate every prospect and prove that they’re indeed interested in your offers.
Spare a moment to read through the checklist to find out what you might have been doing wrong and how to bounce back. Thanks to our friends at DMW Direct for this helpful infographic on common sense email marketing best practices.
The number of email users worldwide is set to reach 4.3 billion in 2022, up from about 3.7 billion in 2017, according to Statista. That’s more than half of the world’s population and at least 70% of the global adult population. With those impressive stats, here’s why you should focus on email marketing. And better yet improving your email marketing.
These numbers are the clearest indication that email is the way to go for SMBs keen on connecting with their customers. What’s better, digital consumers love to communicate via email. In a recent Adobe survey, 61% of respondents said they prefer to receive promotions and other business communication via email. Furthermore, among millennials, the figure is as high as 73%.
You need to pull all the stops to take advantage of this incredible opportunity, and the Content Marketing Institute (CMI) has a few ideas for you!
How To Improve Your Email Marketing Strategy
CMI recently conducted a study to find out common mistakes and omissions email marketers make. They then came up with an 11-point checklist to help marketers build stronger email strategies.
Unsurprisingly, top of the list are often ignored email marketing best practices, including;
- List management
- Mobile optimization
- A/B testing
- Email personalization
Check out all the 11 points below to find out what you could be doing wrong and ways to improve your email marketing to extract maximum value from your email campaign.
The digital age is characterized by new modes of communication popping up every day. Some communication platforms have reached their optimum and collapsed, some are growing up with greater momentum. However, one communication platform has remained strong for ages and it’s still going strong – and that is email communication.
Email communication is really popular and an individual person likely receives tens of emails per day. With this, one has no choice, but to ensure that his/her email is able to stand out in the recipients’ inbox. The following is how to go beyond the obvious.
Email list segmentation
A popular way to segment your email list is email personalization. Coming up with different segmented lists helps one to come up with dynamic content for every target audience. Getting relevant data on your subscribers through signup forms is one of the best ways of collecting data.
Individualized email messaging
Through this, the subscribers are able to get a connection with the sender. This goes beyond just including the name of the recipient – one needs to come up with an engaging content relatable to the consumer’s needs. For instance, you can send product-focused content relating to specific email lists, or personalized videos and images. As well as, come up with creative content based on the consumer’s needs.
Email personalization is an integral part of every successful marketing campaign. Customers want to feel valued and listed. Though this campaign may seem challenging, making use of prudent tools will make the whole process easier.
Thanks to the great people over at Email Uplers for this informative infographic.
Email marketing is an effective way to nurture the leads that you’ve captured; however, if your leads don’t feel like you’re attempting to interact with them on a more personal level, they’re less likely to take an interest in your brand. Generic email promotion isn’t going to make them feel like you really care, after all. It’s why email personalization is so important.
Personalize your Emails
When it comes to personalizing your emails, you need to go well beyond just filling in the blank with the names of your leads. Addressing your leads by name helps, but consumers these days are smart enough to see past that. The following are a few more effective ways to personalize your emails:
- Segment your leads based on demographics – Tailoring content for certain ages or genders allows you to target certain demographics more effectively.
- Segment your leads based on location – This allows you to send more geo-based content as well as send out emails at times when your leads are most likely to see them.
- Personalize content based on past behaviors – Take note of the products they’ve purchased in the past to tailor content to those purchasing behaviors.
Personalization can help to greatly improve your ability to nurture your leads through your email marketing efforts. Check out our infographic for more information on how personalization can improve your email marketing campaign.
Thanks to our friends at PostFunnel for this helpful infographic.