The best time to post remains one of the biggest debates among social media marketers. Granted, you’ll always get engagements (likes, shares, retweets, comments, etc.) regardless of the time of posting. But, it’s no longer a secret that you’re guaranteed an even higher ROI if you post at the right time.
Best times to Post on Social Media
Unfortunately, there’s no magic bullet here. What works for your neighbor won’t necessarily work for you. Posting a cute video on Instagram at lunchtime on Thursday, just because your next-door competitor did so to great success, for instance, may backfire big time.
Instead, you must consider many other factors, including;
- Your industry
- Day of the week
- The social network itself
- The type of content you’re posting
You could both be software developers, for example, but with different target audiences. Maybe your customers are universities and colleges, while the neighbor develops solutions for healthcare. In that case, a lunchtime Instagram post would be ideal for the neighbor but not you. Why? Because most people in education don’t log into Instagram until after 5 pm.
The day of the week is another critical factor. If you’re posting on Monday, your impressions are likely to be even lower.
CoSchedule has an elaborate guide on this topic. Check it out (it’s a simple infographic) to learn the best posting times for your industry. Thanks to the folks at SocialMedia Today for the great infographic.
