The Best Times to Post on Social Media According to Research [Infographic]

best-times-to-post-on-social-media-according-to-research-700

The best time to post remains one of the biggest debates among social media marketers. Granted, you’ll always get engagements (likes, shares, retweets, comments, etc.) regardless of the time of posting. But, it’s no longer a secret that you’re guaranteed an even higher ROI if you post at the right time.

Best times to Post on Social Media

Unfortunately, there’s no magic bullet here. What works for your neighbor won’t necessarily work for you. Posting a cute video on Instagram at lunchtime on Thursday, just because your next-door competitor did so to great success, for instance, may backfire big time.

Instead, you must consider many other factors, including;

  • Your industry
  • Day of the week
  • The social network itself
  • The type of content you’re posting

You could both be software developers, for example, but with different target audiences. Maybe your customers are universities and colleges, while the neighbor develops solutions for healthcare. In that case, a lunchtime Instagram post would be ideal for the neighbor but not you. Why? Because most people in education don’t log into Instagram until after 5 pm.

The day of the week is another critical factor. If you’re posting on Monday, your impressions are likely to be even lower.

CoSchedule has an elaborate guide on this topic. Check it out (it’s a simple infographic) to learn the best posting times for your industry. Thanks to the folks at SocialMedia Today for the great infographic.

 

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.