Bad Email Marketing Behavior [Infographic]

Bad Email Marketing BehaviorIf your email campaigns haven’t been performing well, you’re most likely doing one or more of the following:

Making it hard to unsubscribe

You created a complicated process. Users have to tick off many boxes and answer many questions before they can officially leave. You might have added a simple “unsubscribe” button, but made it hard to see and click. But people forced into staying aren’t going to become paying customers. Just make it fast and convenient for them to leave.

Not removing unsubscribers

You ignore requests for unsubscription. You still send emails to people who already opted out, hoping they’ll realize what they’ll be missing. You also tell them the unsubscription process takes a couple of days. But people know these things are automated. So if someone wants out, let them go ASAP. Otherwise, your mails will just be marked as spam.

Contacting people who never subscribed

You send emails to people who have never been part of your mailing list. You got their contact information by harvesting email addresses, buying lists, or using lists collected for another reason. But whichever way you got them, don’t use them! Instead, grow your own list organically. The number of subscribers may be smaller, but at least they’re all relevant.

Are you guilty of any of these? If yes, stop the bad behavior and start doing what your subscribers will love! Thanks, Reachmail.net for this enlightening article.

Bad Email Marketing Behavior

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.